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Too Faced Born This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

0.23 oz Item 2304688

Color:Very Fair (pale w/ pink undertones)

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Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect Too Faced Born This Way Naturally Radiant Concealer shade!


Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.2

(based on 538 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (421)
  • Blends well (374)
  • Natural looking (331)
  • Lightweight (327)
  • Smooth (324)

Cons

  • Poor coverage (66)
  • Doesn't stay on (54)
  • Doesn't work (40)
  • Heavy (19)
  • Irritates skin (10)

Best Uses

  • Everyday (327)
  • All skin types (229)
  • Going out (144)
  • Sensitive skin (111)
  • Travel (70)
    • Reviewer Profile:
    • Natural style (243), Classic style (134), Trendy style (80)

Reviewed by 538 customers

Displaying reviews 1-10

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5.0

My New Favorite!

By Julianne

from San Jose, CA

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Going Out
    • Sensitive Skin
    • Travel

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    Helps my under eye black circles look acceptable.

     
    4.0

    New favorite concealer

    By Heather

    from Brooksville fl

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Noncomedogenic
    • Smooth

    Cons

    • Causes Breakouts

    Best Uses

    • All Skin Types
    • Everyday

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    Good coverage over all.

     
    4.0

    Overall good concealer.

    By 30's working mom staying fabulous.

    from Seattle

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Lightweight

    Cons

      Best Uses

      • Everyday
      • Sensitive Skin

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      This concealer is smooth and has decent coverage that is buildable. Even though I use an eye cream under I still feel it's a little drying for under eyes and with my darker under eye circles I need a color corrector under this but overall it's good quality, blends like a DREAM and adds a touch of radiance and brightening with the coverage.

       
      5.0

      Great product love it

      By Mary

      from Casa grande az

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        Problem areas

         
        3.0

        Okay concealer

        By M

        from Colorado

        About Me Classic Style

        Pros

        • Easy To Take-off
        • Lightweight

        Cons

        • Doesn't Stay On

        Best Uses

        • Dry or Normal skin

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        I like this concealer for my under eye area but when i put it on my nose and try to blend it out it takes my foundation off and leaves a weird streak on my nose. I have oily skin and it can break up and get a bit oily but if I set it with a good powder it lasts fine.

        (1 of 1 customers found this review helpful)

         
        2.0

        Do not buy!!

        By Tammy

        from Surprise, AZ

        About Me Natural Style

        Pros

        • Blends Well

        Cons

        • Causes Breakouts
        • Heavy
        • Irritates Skin

        Best Uses

        • Going Out

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        When I first bought this product I was amazed with how well it looked on my skin! I'm a veryy pale girl so I find it difficult to find concealers to match my shade sometimes. However, after a month of using it I realized I had some weird texture to my skin after washing my face. But I ignored it & continued to use it. It wasn't until I realized that the texture to my face was actually the concealer stuck in my pores. After brutally washing my face FOUR times I could still manage to scrap it off my face. Horrible. Let me remind you that I barely used any of the product & I'm a verry natural girl who doesn't like wearing any product on her face. I wouldn't recommend this to girls who are looking for a light product that will do no damage. However, if you are looking for something that can give you coverage for a night or two then maybe. I hope this helps someone!!

         
        5.0

        This is fantastic!

        By Jenni

        from Madison WI

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Pigmentation
        • Hydrating
        • Smooth

        Cons

        • Brush is small

        Best Uses

        • Dry Skin
        • Everyday
        • Going Out

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        I love this product! I tried out Shape Tape and for my skin it was too drying. Born This Way is great for my skin! Highly recommend

         
        2.0

        Not impressed

        By Miranda

        from Odebolt Iowa

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Lightweight
        • Natural Looking
        • Smooth

        Cons

        • Doesn't Stay On
        • Poor Coverage

        Best Uses

        • Everyday

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        It doesn't cover very well

         
        5.0

        Great for dry skin

        By flamingo

        from Phoenix, AZ

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • Dry Skin
          • Sensitive Skin

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          I was looking for good coverage to cover my dark circles and mask a little of my eye puffiness. I have extremely dry skin and this product was recommended to me for those needs. I love it. Perfect coverage, super blendable, and fairly moisturizing.

           
          5.0

          In love with Born This away concealer!

          By Chloe

          from St. Louis Park, MN

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting

          Cons

            Best Uses

            • Dry Skin
            • Everyday
            • Going Out

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            It is infused with coconut water which makes it so hydrating - perfect for me because I have dry skin.

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            35 Questions | 35 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Hi! I recently got a sample from ulta with 3 shades:
              Fair, Medium & Deep Tan
              The Medium is a Perfect match for my skin tone!
              But when I'm looking at the colors you offer online...there are sooo many types/tones of Medium shades and none of them say just read as "Medium" like the sample...the sample just reads as Medium. So my question is which shade of Medium is offered with the sample?? as that is the shade I want to purchase
              Asked on 12/2/2017 by Mimi from NY

              1 answer

              • Brand Expert

                A:

                Hi Mimi... I would recommend contacting you r local Ulta for more information. They are also able to do a custom color consultation with an Ulta expert in store. Thanks :)

                Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              Hi I bought the too faced born this way concealer not too long ago. And for the most part I'm in looove with it. I love how it doesn't make my under eyes look dry and cakey. But I'm having one issue. I have to set it with powder otherwise it creases and won't stay in place, but every time I try and set it with powder it's like the concealer gets removed so it ends up blotchy and where it's applied you can see a line from where the concealer and foundation meet. I don't want to have to switch concealer because it's the only one I've found that doesn't look gross under my eyes and the color is perfect for me. What can I do to fix this?!
              Asked on 11/4/2017 by paigenoelle from Macedon, NY

              1 answer

              • Brand Expert

                A:

                Hi Paige... I would recommend using a light amount to start. Place 2-3 dots of this concealer on the under eye area. Press, and blend in using your ring finger. After you can gradually build, and blend using a brush or sponge. Finish by lightly dusting powder to set using a larger fluffy powder brush. Thank you :)

                Answered on 11/6/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              I use too faced the color golden beige what concealer should I use?
              Asked on 7/31/2017 by beauty from California

              1 answer

              • Brand Expert

                A:

                Hi Beauty... I would recommend checking out our shade finder at ulta.com. It features before, and after photos to help you find your perfect shade. Thank you :)

                Answered on 8/1/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              I recently got this concealer in light when I applied and blended out it looked gray on my under eyes? Did i get the wrong shade? Or how should I apply this?
              Asked on 7/18/2017 by gaby from US

              1 answer

              • Brand Expert

                A:

                Hi Gaby... I would recommend stopping by your local Ulta for a custom color consultation from an Ulta expert. This will ensure you choose the perfect shade. Thanks :)

                Answered on 7/19/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              Is the Born This Way Naturally Radiant Concealer non-comedogenic?
              Asked on 7/11/2017 by Beauty Buff from undisclosed

              1 answer

              • Brand Expert

                A:

                Hi Sophia... Please know that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. We have a full list of ingredients for this product on Ulta.com. Thank you :)

                Answered on 7/19/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              I use the Born This Way foundation in the color Snow, so what color Concealor should I use?
              Asked on 6/26/2017 by Emma from US

              1 answer

              • Brand Expert

                A:

                Hi Emma... I would recommend starting with our Born This Way Concealer in Very Fair or Fair. I would also suggest stopping by your local Ulta for a custom color consultation with an Ulta Expert. Thank you :)

                Answered on 6/27/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              I wear born this way pearl. What color concealer should I use?
              Asked on 6/15/2017 by Michelle from WI

              1 answer

              • Brand Expert

                A:

                Hi Michelle... I would start with Very Fair in our Born This Way Concealer. I would also recommend stopping by your local Ulta for a custom color consultation with san Ulta expert. Thank you ;)

                Answered on 6/16/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              Is this oil free?
              Asked on 5/1/2017 by Jess from Princeton Ky

              1 answer

              • Brand Expert

                A:

                Hi Jess… Please be advised that we have a full list of ingredients for this product on ulta.com. Thank you :)

                Answered on 5/5/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              Does this work well with oily skin? Will it make my skin even oiler?
              Asked on 4/21/2017 by Jennalee from Owensboro ky

              1 answer

              • Brand Expert

                A:

                Hi Jennalee... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                Answered on 4/28/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              I'm sand in the too faced born this way foundation what shade should I use for concealer and for contour?
              Asked on 4/1/2017 by Mily

              1 answer

              • Brand Expert

                A:

                Hi Mily... Our Born This Way concealer has a buildable coverage formula with Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful appearance. I highly recommend checking out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert.
                Thanks :)

                Answered on 4/4/2017 by Brand Expert from Too Faced Cosmetics
            Displaying questions 1-10Previous | Next »

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