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Too Faced Born This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

Very Fair

Item #: 2304688 Size: 0.23 oz

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Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect Too Faced Born This Way Naturally Radiant Concealer shade!


Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.2

(based on 431 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (332)
  • Blends well (298)
  • Natural looking (263)
  • Smooth (263)
  • Lightweight (254)

Cons

  • Poor coverage (52)
  • Doesn't stay on (41)
  • Doesn't work (29)
  • Heavy (15)
  • Irritates skin (9)

Best Uses

  • Everyday (252)
  • All skin types (188)
  • Going out (106)
  • Sensitive skin (83)
  • Travel (54)
    • Reviewer Profile:
    • Natural style (187), Classic style (109), Trendy style (64)

Reviewed by 431 customers

Displaying reviews 1-10

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5.0

Great Concealer

By Endie

from Charlotte

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Sensitive Skin

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    I believe in investing in a good concealer because of dark circles due to allergies. Concealer is my go to product for looking youthful and awake. MAC PRO has been my concealer for years based on the coverage and formula that match my skin tone but I was enticed to try this one after reading the reviews and saw it was infused with coconut oil. After used for the first time after applying color corrector and I was impressed. Since I'm an educator my go to make up is a natural look. I was satisfied with coverage and how moisturized my eyes looked. I would consider baking in the hotter months though. 2 thumbs up 2 faced. Another product I am happy with.

     
    5.0

    Great coverage

    By Sandi

    from Queen Creek, AZ

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • All Skin Types

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      Conceal dark circles

       
      5.0

      The Associate helped me pick and apply the perfect shade!

      By Lisa

      from Dayton, Ohio

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • All Skin Types

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        It's easy to use! I'm a makeup newbie and didn't know how to apply the product! Got expert help and now my look is so much better!!!!! Thanks!!!

         
        4.0

        I'd buy it again

        By Amy

        from Freehold nj

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

        • Eyes tear a little

        Best Uses

        • Going Out

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        I would recommend

         
        5.0

        I would buy this product again!

        By Lisa

        from Arvada co

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Noncomedogenic
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          It's great! Love this brand! Plus cruelty free!

           
          5.0

          I would buy this product again

          By Shebe

          from Jacksonville, FL

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Noncomedogenic
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            This works the best under my eyes because I have some sagging under my eyes and I have to be careful what I use there. This plumps up the under eye area and keeps it hydrated. That is the main reason I bought it.

             
            5.0

            The best concealer I have ever used.

            By Just me

            from Phoenix

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              I have dark circles and aging skin, this product makes my skin look great

               
              2.0

              Maybe good to young well hydrated skin, especially eyes area

              By VC

              from CA

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Lightweight

              Cons

              • Ineffective
              • Poor Coverage

              Best Uses

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                I rely on reviews, blogs, and best seller lists. As I am getting older and fine lines/dark circles are unavoidable I am looking for my HG under eye concealer. The same concealers I used before doesnt seem to work now. This didnt work for me. It was easy application, perfect color (ordered online) but after couple of hours I was a mess. I looked 10 plus years older. It creased and caked into my lines. I tried it for 1 week with different eye creams, brushes, sponge, and with/without setting powder (different brands too)

                 
                5.0

                I would buy again and again is fantastic.

                By Edis

                from Chicago Il

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Lightweight
                • Natural Looking

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday
                  • Sensitive Skin
                  • Travel

                  Comments about Too Faced Born This Way Naturally Radiant Concealer:

                  I recommend that you use this product, it is amazing.

                   
                  5.0

                  Love it

                  By Dani

                  from Dunn, NC

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Good Pigmentation
                  • Lightweight
                  • Long Lasting
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday
                    • Going Out
                    • Travel

                    Comments about Too Faced Born This Way Naturally Radiant Concealer:

                    Best concealer I've ever used, easy to apply

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    28 Questions | 28 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is this oil free?
                      Asked on 5/1/2017 by Jess from Princeton Ky

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jess… Please be advised that we have a full list of ingredients for this product on ulta.com. Thank you :)

                        Answered on 5/5/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Does this work well with oily skin? Will it make my skin even oiler?
                      Asked on 4/21/2017 by Jennalee from Owensboro ky

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jennalee... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                        Answered on 4/28/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I'm sand in the too faced born this way foundation what shade should I use for concealer and for contour?
                      Asked on 4/1/2017 by Mily

                      1 answer

                      • Brand Expert

                        A:

                        Hi Mily... Our Born This Way concealer has a buildable coverage formula with Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful appearance. I highly recommend checking out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert.
                        Thanks :)

                        Answered on 4/4/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      What shade should I use if I am the color warm nude for the too face born this way foundation?

                      Or if I were to use the color Nude for too face born this way foundation
                      Asked on 3/13/2017 by gabby from Hawaii, US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Gabby... I would recommend trying our Born This Way Naturally Radiant Concealer in Light Medium, or Light for something even brighter. I would also suggest stopping by your local Ulta for a custom color match with an Ulta Expert.

                        Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I use vanella born this way foundation I have dark pigmentation from the sun on my face the foundation by it self doesn't cover the dark pigmentation still seeps through I am going for a flawless finish what would u recommend ?
                      Asked on 3/8/2017 by El from Woodbridge va

                      1 answer

                      • Brand Expert

                        A:

                        Hi El... Our Born This Way Naturally Radiant Concealer provides great coverage for imperfections. For covering specific areas I would recommend a good primer, with our Born This Way Foundation on top to create an oil-free balanced canvas. Then apply the concealer by dotting on the desired area, and press in to blend using your ring finger. After lightly set with powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                        Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      is Born This Way product (the foundation and concealer) paraben free, gluten free, fragrance free, and oil free?
                      Asked on 3/7/2017 by kay from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Kay... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. A full list of ingredients is available at ulta.com. . I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                        Answered on 3/8/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      If i am light beige in this foundation, which concealer shade do you recommend?
                      Asked on 2/11/2017 by Yajaira from riverside, us

                      1 answer

                      • Brand Expert

                        A:

                        Hi Yajaira... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                        Thanks :)

                        Answered on 2/13/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      if I'm the color vanilla in the foundation what color concealer should I go def would want to go a shade lighter than the vanilla color foundation ? any suggestions?(;
                      Asked on 2/7/2017 by Gabriella from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Gabriella... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                        Thanks :)

                        Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I use Born this way warm beige foundation, what color concealer should I use?
                      Asked on 1/28/2017 by Kim from Palm Coast, Fl.

                      1 answer

                      • Brand Expert

                        A:

                        Hi Kim... I would recommend starting with Medium or Light-Medium depending on your preference. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                        Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      If I am the shade sand in the born this way foundation what would be the best match for this concealor?
                      Asked on 1/1/2017 by beautyprincess

                      1 answer

                      • Brand Expert

                        A:

                        Hello... I would recommend trying the shade finding tool on ulta.com. It allows you to select a shade, and provides visual examples as well. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                        Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
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