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Too Faced Born This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

Very Fair

Item #: 2304688 Size: 0.23 oz

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FREE deluxe Better Than Sex Mascara with any $35 Too Faced purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE Deluxe Better Than Sex Mascara w/any $35 Too Faced purchase

Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect shade!


Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.2

(based on 415 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (319)
  • Blends well (287)
  • Natural looking (255)
  • Smooth (253)
  • Lightweight (243)

Cons

  • Poor coverage (50)
  • Doesn't stay on (41)
  • Doesn't work (27)
  • Heavy (15)
  • Irritates skin (9)

Best Uses

  • Everyday (243)
  • All skin types (179)
  • Going out (102)
  • Sensitive skin (81)
  • Travel (52)
    • Reviewer Profile:
    • Natural style (178), Classic style (106), Trendy style (63)

Reviewed by 415 customers

Displaying reviews 1-10

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5.0

Would definitely buy again

By Seasha

from Puyallup,WA

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    Covered up a blemish for easter did its job

     
    5.0

    one of the best concealers i have tried

    By Heidi

    from Austin,Tx

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Travel

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      this concealer is great i love how it really matches my skin to make it look even, blends best with one of those beauty blenders.

       
      5.0

      So natural

      By Itsthedeesknees

      from Corpus Christi, TX

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Pigmentation
      • Lightweight
      • Natural Looking

      Cons

        Best Uses

        • All Skin Types
        • Everyday

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        Love everything about this line, the concealer is no exception. Very easy to apply and awesome quality. It gets rid of my dark circles and keeps me with that natural no makeup look. This is a must.

         
        5.0

        BEST CONCEALER EVER!

        By HelloHayden

        from Huntsville AL

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Feels great
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smells great!

        Cons

        • Runs out in about 2 months

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Skin

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        I have tried many concealers and this is the best I have found! It blends perfectly, feels amazing and smells wonderful!! I tried "shape tape" concealer and returned it because this one is way better for combination skin! Love it! Use it everday!

         
        5.0

        WHAT WAS I WAITING FOR?!

        By HannahBanana

        from Hammond, IN

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            To be honest... Too Faced Born This Way > Tarte Shape Tape. NOT SORRY. I love it so much more than I ever thought I could. I think I need a lighter shade if I want to use it as a highlight, but the shade I got is a perfect match to my skin and I can wear it on its own for a lighter makeup day.

             
            4.0

            continue to buy! just need something to help last longer

            By Mimi

            from Fort worth tx

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Smooth

            Cons

            • Doesn't stay long as i thought

            Best Uses

            • Everyday
            • Oily skin

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            Love it just wish it lasted a little longer since I have oily skin any recommendation for a duel work would be appreciated!

             
            5.0

            One of the best

            By Anndrea

            from Jacksonville, NC

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out
              • Sensitive Skin
              • Travel

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              I love this product. It goes on easy and lasts all day without leaving the sticky feeling that some concealers leave behind.

               
              5.0

              Good bye dark eyes

              By D

              from Miami, Fl

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Good Pigmentation
              • Long Lasting

              Cons

              • Heavy

              Best Uses

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                I was looking for a concealer to hide my dark eyes. I didn't want to look tired. Now, I had dark under eyes, and this covered them completely. It is a heavy product and definitely needs to be set, but does the job right.

                 
                5.0

                LOVE THIS

                By SM

                from San Jose

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Good Pigmentation
                • Lightweight
                • Long Lasting
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Sensitive Skin

                  Comments about Too Faced Born This Way Naturally Radiant Concealer:

                  This covers up my problem areas that actually i'm getting treatment for. I don't wear makeup everyday but this concealer is not thick at all! It does not crease so I would tell everyone about this and use it!!!

                   
                  5.0

                  Love this concealer

                  By Lady Gelly

                  from Maryland

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Good Pigmentation
                  • Natural Looking

                  Cons

                    Best Uses

                    • All Skin Types

                    Comments about Too Faced Born This Way Naturally Radiant Concealer:

                    I use this over Smashbox color correct and it's awesome. I highly recommend this product.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    26 Questions | 26 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I'm sand in the too faced born this way foundation what shade should I use for concealer and for contour?
                      Asked on 4/1/2017 by Mily

                      1 answer

                      • Brand Expert

                        A:

                        Hi Mily... Our Born This Way concealer has a buildable coverage formula with Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful appearance. I highly recommend checking out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert.
                        Thanks :)

                        Answered on 4/4/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      What shade should I use if I am the color warm nude for the too face born this way foundation?

                      Or if I were to use the color Nude for too face born this way foundation
                      Asked on 3/13/2017 by gabby from Hawaii, US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Gabby... I would recommend trying our Born This Way Naturally Radiant Concealer in Light Medium, or Light for something even brighter. I would also suggest stopping by your local Ulta for a custom color match with an Ulta Expert.

                        Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I use vanella born this way foundation I have dark pigmentation from the sun on my face the foundation by it self doesn't cover the dark pigmentation still seeps through I am going for a flawless finish what would u recommend ?
                      Asked on 3/8/2017 by El from Woodbridge va

                      1 answer

                      • Brand Expert

                        A:

                        Hi El... Our Born This Way Naturally Radiant Concealer provides great coverage for imperfections. For covering specific areas I would recommend a good primer, with our Born This Way Foundation on top to create an oil-free balanced canvas. Then apply the concealer by dotting on the desired area, and press in to blend using your ring finger. After lightly set with powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                        Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      is Born This Way product (the foundation and concealer) paraben free, gluten free, fragrance free, and oil free?
                      Asked on 3/7/2017 by kay from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Kay... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. A full list of ingredients is available at ulta.com. . I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                        Answered on 3/8/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      If i am light beige in this foundation, which concealer shade do you recommend?
                      Asked on 2/11/2017 by Yajaira from riverside, us

                      1 answer

                      • Brand Expert

                        A:

                        Hi Yajaira... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                        Thanks :)

                        Answered on 2/13/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      if I'm the color vanilla in the foundation what color concealer should I go def would want to go a shade lighter than the vanilla color foundation ? any suggestions?(;
                      Asked on 2/7/2017 by Gabriella from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Gabriella... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                        Thanks :)

                        Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I use Born this way warm beige foundation, what color concealer should I use?
                      Asked on 1/28/2017 by Kim from Palm Coast, Fl.

                      1 answer

                      • Brand Expert

                        A:

                        Hi Kim... I would recommend starting with Medium or Light-Medium depending on your preference. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                        Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      If I am the shade sand in the born this way foundation what would be the best match for this concealor?
                      Asked on 1/1/2017 by beautyprincess

                      1 answer

                      • Brand Expert

                        A:

                        Hello... I would recommend trying the shade finding tool on ulta.com. It allows you to select a shade, and provides visual examples as well. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                        Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Hi! I have a NC30 skintone (medium olive.) I like using an undereye concealer that is slightly lighter than my skintone to brighten the area since I have dark circles. Which shade do you think would work best? TY
                      Asked on 12/27/2016 by Jennifer from Asheville, NC

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jennifer... I would recommend trying the shade finding tool on ulta.com. It allows you to select a shade, and provides visual examples as well. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                        Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      What color should I use if I'm Sand in the Born this Way Foundation?
                      Asked on 12/22/2016 by Sandy from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Sandy... Usually you would want to go 2-3 shades lighter to achieve your desired look. However, this can change depending on your personal preference. It's always a great idea to go into your nearest Ulta, for a custom color match, from an Ulta expert. Thank you :)

                        Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
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