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Too Faced Born This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

Very Fair (pale w/ pink undertones)

Item #: 2304688 Size: 0.23 oz

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Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect Too Faced Born This Way Naturally Radiant Concealer shade!


Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.2

(based on 483 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (375)
  • Blends well (335)
  • Natural looking (297)
  • Smooth (293)
  • Lightweight (289)

Cons

  • Poor coverage (60)
  • Doesn't stay on (44)
  • Doesn't work (35)
  • Heavy (17)
  • Irritates skin (9)

Best Uses

  • Everyday (292)
  • All skin types (211)
  • Going out (125)
  • Sensitive skin (96)
  • Travel (62)
    • Reviewer Profile:
    • Natural style (211), Classic style (123), Trendy style (73)

Reviewed by 483 customers

Displaying reviews 1-10

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3.0

Just meh

By TAHinTN

from Knoxville

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Lightweight
  • Smooth

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    Works fine, smooth and silky without being heavy but didn't feel it was any better than Maybelline Fit Me. Would rather spend the money on a product that doesn't have a comparable drugstore brand.

     
    5.0

    Love it

    By Cindy

    from Palmer Township, pennsylvania

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • It doesn't feel heavy or cakey yet covers great
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Noncomedogenic
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Sensitive Skin

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      I am over 50 so I worry about it settling in wrinkles, but it stays smooth all day , I love that even though it's lightweight it gives terrific coverage and it just looks so radiant . It melds with your skin to look very natural

       
      2.0

      Go buy shape tape.

      By Momma26

      from Casa grande,az

      About Me Trendy Style

      Verified Buyer

      Pros

      • Lightweight

      Cons

      • Ineffective
      • Poor Coverage

      Best Uses

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        This didn't help my flaws at all. Won't repurchase.

         
        3.0

        I like the liquid but not the packaging. It leaks, messy

        By Emoly

        from Phoenix

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Noncomedogenic
        • Smooth

        Cons

          Best Uses

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            Easy to use, almost used it like mascara a few times

             
            2.0

            Smells good, coverage bad

            By SarMar

            from Cleveland, OH

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Lightweight

            Cons

            • Poor Coverage

            Best Uses

            • Everyday

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            This smells amazing if you're into coconut, however this just does not like my skin. It separates and cracks. I had the same problem with the foundation. It works in a pinch but shape tape is my ride or die at this point.

             
            5.0

            Best Match for My Skin Tone So Far

            By NiftyKat

            from Northern Idaho

            About Me Classic Style

            Verified Reviewer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              I have been looking for a good concealer that went well with my skin tone and this so far has been the best I've found. I ordered this in color Very Fair and purchased it when they were doing a half-off sale for Platinum members. I have yet to try Tarte's Shape Tape, which I know is the holy grail of concealers. I however I do not have that to compare this too. I have been meaning to try Shape Tape, I just have never gotten around to purchasing it. With this item being half-off though I thought it would be a great alternative. I have tried several concealers and I am so pale that most do not work for my skin tone. I've tried a Wet N' Wild concealer, Benefit's old Bo-ing, Urban Decay, and BH Cosmetics. So far this has been the best and I think I will be sticking with it for awhile.

               
              5.0

              I would buy it again

              By Martinezmexia

              from Texas

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Smooth

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                Great coverage and smooth.

                 
                5.0

                Natural

                By June20

                from Houston

                About Me Natural Style

                Verified Buyer

                Pros

                • Lightweight
                • Natural Looking

                Cons

                  Best Uses

                  • All Skin Types

                  Comments about Too Faced Born This Way Naturally Radiant Concealer:

                  Natural looking coverage the formula is great, Def love

                   
                  5.0

                  Great, undetectable coverage!

                  By makeup_addict

                  from Seattle, Washington

                  About Me Natural Style

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Good Pigmentation
                  • Lightweight
                  • Long Lasting
                  • Natural Looking
                  • Noncomedogenic
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday
                    • Going Out
                    • Sensitive Skin
                    • Travel

                    Comments about Too Faced Born This Way Naturally Radiant Concealer:

                    i use this concealer to cover under eye circles. it is the best! you can wear it with or without foundation. it is extremely natural looking and you won't even know you have it on. definitely worth the money! good for all skin types.

                     
                    5.0

                    Love it!

                    By Chan

                    from CA

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Lightweight
                    • Natural Looking

                    Cons

                      Best Uses

                      • All Skin Types
                      • Everyday
                      • Sensitive Skin

                      Comments about Too Faced Born This Way Naturally Radiant Concealer:

                      Love how light it is but still full coverage. Blends very well.

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      30 Questions | 30 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I use the Born This Way foundation in the color Snow, so what color Concealor should I use?
                        Asked on 6/26/2017 by Emma from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Emma... I would recommend starting with our Born This Way Concealer in Very Fair or Fair. I would also suggest stopping by your local Ulta for a custom color consultation with an Ulta Expert. Thank you :)

                          Answered on 6/27/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I wear born this way pearl. What color concealer should I use?
                        Asked on 6/15/2017 by Michelle from WI

                        1 answer

                        • Brand Expert

                          A:

                          Hi Michelle... I would start with Very Fair in our Born This Way Concealer. I would also recommend stopping by your local Ulta for a custom color consultation with san Ulta expert. Thank you ;)

                          Answered on 6/16/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Is this oil free?
                        Asked on 5/1/2017 by Jess from Princeton Ky

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jess… Please be advised that we have a full list of ingredients for this product on ulta.com. Thank you :)

                          Answered on 5/5/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does this work well with oily skin? Will it make my skin even oiler?
                        Asked on 4/21/2017 by Jennalee from Owensboro ky

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jennalee... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                          Answered on 4/28/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I'm sand in the too faced born this way foundation what shade should I use for concealer and for contour?
                        Asked on 4/1/2017 by Mily

                        1 answer

                        • Brand Expert

                          A:

                          Hi Mily... Our Born This Way concealer has a buildable coverage formula with Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful appearance. I highly recommend checking out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert.
                          Thanks :)

                          Answered on 4/4/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        What shade should I use if I am the color warm nude for the too face born this way foundation?

                        Or if I were to use the color Nude for too face born this way foundation
                        Asked on 3/13/2017 by gabby from Hawaii, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Gabby... I would recommend trying our Born This Way Naturally Radiant Concealer in Light Medium, or Light for something even brighter. I would also suggest stopping by your local Ulta for a custom color match with an Ulta Expert.

                          Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I use vanella born this way foundation I have dark pigmentation from the sun on my face the foundation by it self doesn't cover the dark pigmentation still seeps through I am going for a flawless finish what would u recommend ?
                        Asked on 3/8/2017 by El from Woodbridge va

                        1 answer

                        • Brand Expert

                          A:

                          Hi El... Our Born This Way Naturally Radiant Concealer provides great coverage for imperfections. For covering specific areas I would recommend a good primer, with our Born This Way Foundation on top to create an oil-free balanced canvas. Then apply the concealer by dotting on the desired area, and press in to blend using your ring finger. After lightly set with powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                          Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        is Born This Way product (the foundation and concealer) paraben free, gluten free, fragrance free, and oil free?
                        Asked on 3/7/2017 by kay from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Kay... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. A full list of ingredients is available at ulta.com. . I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                          Answered on 3/8/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If i am light beige in this foundation, which concealer shade do you recommend?
                        Asked on 2/11/2017 by Yajaira from riverside, us

                        1 answer

                        • Brand Expert

                          A:

                          Hi Yajaira... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                          Thanks :)

                          Answered on 2/13/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        if I'm the color vanilla in the foundation what color concealer should I go def would want to go a shade lighter than the vanilla color foundation ? any suggestions?(;
                        Asked on 2/7/2017 by Gabriella from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Gabriella... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                          Thanks :)

                          Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
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