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Too Faced Born This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

Very Fair (pale w/ pink undertones)

Item #: 2304688 Size: 0.23 oz

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Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect Too Faced Born This Way Naturally Radiant Concealer shade!


Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.2

(based on 449 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (346)
  • Blends well (310)
  • Natural looking (275)
  • Smooth (271)
  • Lightweight (263)

Cons

  • Poor coverage (54)
  • Doesn't stay on (41)
  • Doesn't work (31)
  • Heavy (16)
  • Irritates skin (9)

Best Uses

  • Everyday (264)
  • All skin types (196)
  • Going out (112)
  • Sensitive skin (86)
  • Travel (56)
    • Reviewer Profile:
    • Natural style (195), Classic style (115), Trendy style (67)

Reviewed by 449 customers

Displaying reviews 1-10

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5.0

Yes to buying again

By Paula

from Salem Nh

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Natural Looking

Cons

    Best Uses

    • All Skin Types
    • Everyday

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    Great under eye coverage

     
    5.0

    Best concealer I've had

    By Maggie

    from Georgia

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting
    • Natural Looking

    Cons

      Best Uses

      • Everyday

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      I use this product all the time and love it. It covers well and stays on long!

       
      5.0

      I absolutely love this concealer.

      By Ashley

      from Ogden, UT

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Going Out
        • Sensitive Skin
        • Travel

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        This concealer take 10 yes off my face especially covers the bags under my eyes. Will definitely recommend this product.

         
        5.0

        Love it!

        By lexi

        from orlando, fl

        About Me Natural Style

        Verified Buyer

        Pros

        • Lightweight
        • Long Lasting

        Cons

        • hard to blend

        Best Uses

        • All Skin Types
        • Everyday

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        use to cover up pimples, under eye circles, etc. very effective!

         
        4.0

        Blends well

        By Doris

        from Frederick, MD

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          Blends very easy and well.

           
          5.0

          Love this product

          By Lady Mary

          from Dallas, TX

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Smooth

          Cons

            Best Uses

            • Everyday
            • Sensitive Skin

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            Good for older skin.

             
            1.0

            Doesn't cover dark circles

            By Maxjohnson

            from Stockton

            Verified Buyer

            Pros

              Cons

              • Poor Coverage

              Best Uses

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                I have medium level dark circles and this did not cover it even after layering it a few times I wouldn't reccomened if you have medium dark circles

                 
                5.0

                I would but it again

                By Patty

                from Hemet, California

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Good Pigmentation
                • Lightweight
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday
                  • Going Out

                  Comments about Too Faced Born This Way Naturally Radiant Concealer:

                  Use as a conciear

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  I absolutely loved it!

                  By Shelby

                  from Odessa, TX

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Lightweight
                  • Long Lasting
                  • Smooth

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Too Faced Born This Way Naturally Radiant Concealer:

                    This is the best concealer I've used! I'm so happy Ruby recommend it!

                     
                    5.0

                    Love this product!!!!

                    By Tray

                    from San Tan Valley, AZ

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Easy To Take-off
                    • Long Lasting
                    • Natural Looking
                    • Smooth

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out

                      Comments about Too Faced Born This Way Naturally Radiant Concealer:

                      I love the glow that this product gives to my face and last all day!

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      28 Questions | 28 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is this oil free?
                        Asked on 5/1/2017 by Jess from Princeton Ky

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jess… Please be advised that we have a full list of ingredients for this product on ulta.com. Thank you :)

                          Answered on 5/5/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does this work well with oily skin? Will it make my skin even oiler?
                        Asked on 4/21/2017 by Jennalee from Owensboro ky

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jennalee... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                          Answered on 4/28/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I'm sand in the too faced born this way foundation what shade should I use for concealer and for contour?
                        Asked on 4/1/2017 by Mily

                        1 answer

                        • Brand Expert

                          A:

                          Hi Mily... Our Born This Way concealer has a buildable coverage formula with Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful appearance. I highly recommend checking out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert.
                          Thanks :)

                          Answered on 4/4/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        What shade should I use if I am the color warm nude for the too face born this way foundation?

                        Or if I were to use the color Nude for too face born this way foundation
                        Asked on 3/13/2017 by gabby from Hawaii, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Gabby... I would recommend trying our Born This Way Naturally Radiant Concealer in Light Medium, or Light for something even brighter. I would also suggest stopping by your local Ulta for a custom color match with an Ulta Expert.

                          Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I use vanella born this way foundation I have dark pigmentation from the sun on my face the foundation by it self doesn't cover the dark pigmentation still seeps through I am going for a flawless finish what would u recommend ?
                        Asked on 3/8/2017 by El from Woodbridge va

                        1 answer

                        • Brand Expert

                          A:

                          Hi El... Our Born This Way Naturally Radiant Concealer provides great coverage for imperfections. For covering specific areas I would recommend a good primer, with our Born This Way Foundation on top to create an oil-free balanced canvas. Then apply the concealer by dotting on the desired area, and press in to blend using your ring finger. After lightly set with powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                          Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        is Born This Way product (the foundation and concealer) paraben free, gluten free, fragrance free, and oil free?
                        Asked on 3/7/2017 by kay from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Kay... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. A full list of ingredients is available at ulta.com. . I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                          Answered on 3/8/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If i am light beige in this foundation, which concealer shade do you recommend?
                        Asked on 2/11/2017 by Yajaira from riverside, us

                        1 answer

                        • Brand Expert

                          A:

                          Hi Yajaira... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                          Thanks :)

                          Answered on 2/13/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        if I'm the color vanilla in the foundation what color concealer should I go def would want to go a shade lighter than the vanilla color foundation ? any suggestions?(;
                        Asked on 2/7/2017 by Gabriella from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Gabriella... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                          Thanks :)

                          Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I use Born this way warm beige foundation, what color concealer should I use?
                        Asked on 1/28/2017 by Kim from Palm Coast, Fl.

                        1 answer

                        • Brand Expert

                          A:

                          Hi Kim... I would recommend starting with Medium or Light-Medium depending on your preference. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                          Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If I am the shade sand in the born this way foundation what would be the best match for this concealor?
                        Asked on 1/1/2017 by beautyprincess

                        1 answer

                        • Brand Expert

                          A:

                          Hello... I would recommend trying the shade finding tool on ulta.com. It allows you to select a shade, and provides visual examples as well. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                          Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
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