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Too Faced Born This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

Very Fair

Item #: 2304688 Size: 0.23 oz

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Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect shade!


Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.1

(based on 283 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (219)
  • Blends well (195)
  • Natural looking (176)
  • Lightweight (173)
  • Smooth (172)

Cons

  • Poor coverage (32)
  • Doesn't stay on (27)
  • Doesn't work (19)
  • Heavy (7)
  • Clumpy (5)

Best Uses

  • Everyday (164)
  • All skin types (129)
  • Going out (66)
  • Sensitive skin (49)
  • Travel (32)
    • Reviewer Profile:
    • Natural style (112), Classic style (79), Trendy style (43)

Reviewed by 283 customers

Displaying reviews 1-10

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5.0

Works so well! Light and airy but covers well!

By Kimby

from Hamden CT

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    Blends really well, doesn't clump or dry in fine lines. Great product!

     
    4.0

    Best concealer but...

    By Jamie

    from Michigan

    About Me Classic Style

    Pros

    • Easy To Apply
    • Easy To Take-off
    • Lightweight
    • Smooth

    Cons

    • Settles in lines
    • Smell

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Skin

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    Concealers are honestly my hardest makeup product to shop for. I'm pretty young but suffer with dryer under eyes. Plus have quite sensitive skin. What I really look for in a concealer is moisture yet full coverage, and I can honestly say this definitely gives it! The only problem with this is how it creases! Urg! So I highly recommend, if you have dry under eyes, to just invest in a nice face setting powder. I've tried so many concealers and the ones that actually feel comfy on my skin are more creamy like this one. And it does have a smell to it, like coconut but with a whiff of alcohol (kinda like Malibu). Which is fun I guess. Also, the top doesn't really have a tight grip either, it hasn't opened up in my makeup pouch but it's a little too easy to take off which doesn't make me feel safe to Travel with. But I have to say it's worth it because I love this formula!

     
    5.0

    Great concealer

    By LizaJane

    from Lakeland Florida

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking

    Cons

      Best Uses

      • All Skin Types

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      I get great coverage with this concealer. I have very dark circles and this product is the best I have found to cover. It doesn't streak and looks very natural.

       
      4.0

      First time buyer

      By Bia

      from Morton, Illinois

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        This product was a tad darker than anticipated, but the coverage was great. This was also my first time trying this brand.

         
        5.0

        I love this product it's very natural and covers well

        By Cj

        from Chico, California

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          I apply the concealer with the brush that it comes with and blend it in with my beauty blender

           
          4.0

          Great quality

          By Olivia

          from Philadelphia

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Lightweight
          • Long Lasting
          • Smooth

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Skin

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            I use it for under my eyes and around the corners of my nose. It works great

             
            3.0

            It's Okay

            By Ali

            from Chicago

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            I really wanted to love this concealer because I love the BTW foundation so much, but this product really disappointed me. I love how moisturizing it is and it works really well as a highlighter, but when it comes to covering blemishes, it doesn't really get the job done. I also found that no matter how much powder I use to set it, it still creases under my eyes. I'll use it until it's gone but won't repurchase.

             
            4.0

            Good Concealer

            By mountainaire

            from chester, ca

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Lightweight
            • Natural Looking

            Cons

              Best Uses

              • All Skin Types
              • Everyday

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              Concealer goes on easily and seems to blend well with make-up.

               
              5.0

              great coverage

              By SD

              from IL

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                  Comments about Too Faced Born This Way Naturally Radiant Concealer:

                  I got the very fair which is quite light as to be expected. I could have gone with one shade darker i think, but florescent lights are not complimentary to most skin tones. I decided to go lighter and with my foundation it's perfect. It's not runny like some I like the consistency and with the coconut oil I'm quite happy.

                   
                  5.0

                  Love!

                  By Sammy jo

                  from Lubbock texas

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Long Lasting
                  • Natural Looking
                  • Smooth

                  Cons

                    Best Uses

                    • Everyday
                    • Sensitive Skin

                    Comments about Too Faced Born This Way Naturally Radiant Concealer:

                    Loved this product, will definitely be buying it again!

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    14 Questions | 14 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is this product oil-free?
                      Asked on 11/26/2016 by Nicole from San Francisco, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi Nicole... Our Born This Way Naturally Radiant Concealer is infused with skincare benefits. Including Coconut Water to replenish moisture levels, Alpine Rose to brighten and boost radiance, and Hyaluronic Acid for a smoother, more youthful appearance. Thank you :)

                        Answered on 12/1/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Would you recommend this concealer for covering acne/acne scarring?
                      Asked on 10/23/2016 by Lexi from Plymouth, MI

                      1 answer

                      • Brand Expert

                        A:

                        Hi Lexi... Our Born This Way Naturally Radiant Concealer provides great coverage for imperfections. For covering acne or acne scars I would recommend a good primer, with our Born This Way Foundation on top to create an oil-free balanced canvas. Then apply the concealer by dotting on the desired area, and press in to blend using your ring finger. After lightly set with powder. Thank you :)

                        Answered on 10/26/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I use the born the way foundation in color honey,what color would I need in the concealer
                      Asked on 10/9/2016 by y.kulego

                      1 answer

                      • Brand Expert

                        A:

                        Hi!

                        For Born This Way Foundation in Honey, your best match would be the Tan shade of Born This Way Concealer. Thank you!

                        Answered on 10/14/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Approximately how long would one tube last (based on an everyday use)?
                      Asked on 9/21/2016 by makeupaddict21 from California

                      1 answer

                      • Brand Expert

                        A:

                        Hello... That's hard to say. It really depends on how much, and how frequently it is used. On average with daily use, each tube can last anywhere from 3-5 months. Thank you!

                        Answered on 9/23/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      If I am "Natural Beige" in the Born this Way Foundation what
                      concealer would be best for me?
                      Asked on 8/24/2016 by Vero from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Vero... In our Born This Way Concealer, I would start with Medium. It works well with warm skin tones. Its always a great idea to go into your nearest Utla, for a custom color match, from an Ulta expert. Thank you :)

                        Answered on 8/26/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      How do you prevent the concealer from creasing right away after blending it out?
                      Asked on 8/21/2016 by Jen

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jen... I would suggest starting with a small amount of concealer, and pressing in with your ring finger. The warmth of your fingers presses the product into place. Sometimes using brushes or a sponge with concealer can create more creasing. It is so creamy, that a light dusting of our Primed & Poreless Powder can help keep it in place as well.
                        Thank you :)

                        Answered on 8/24/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I use the born this way concealer in porcelain what color would work best ?
                      Asked on 8/14/2016 by Jessica from Hubbard, Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jessica... In our Born This Way Concealer, I would start with Fair. If you want something more neutralizing, I would try Light. Its always a great idea to go into your nearest Utla, for a custom color match, from an Ulta expert. Thank you :)

                        Answered on 8/16/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I wear 'ivory' in the born this way foundation, can you tell me what shade I'd be in the born this way concealer?
                      Asked on 8/9/2016 by grace from Philadelphia, pa

                      1 answer

                      • Brand Expert

                        A:

                        Hi Grace... In our Born This Way Concealer, I would start with Fair. It works well with Ivory skin tones, and warmer because it has soft pink undertones. If you want something more neutralizing, I would try Light. Its always a great idea to go into your nearest Utla, for a custom color match, from an Ulta expert. Thank you :)

                        Answered on 8/9/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Which concealer should I buy if I am in the color NUDE born this way foundation?
                      Asked on 8/7/2016 by Ashley ?? from Baltimore, MD

                      1 answer

                      • Brand Expert

                        A:

                        Hi Ashley... In our Born This Way Concealer, I would start with Light. It works well with lighter skin tones, and warmer because it has soft golden undertones. I would suggest going into your nearest Utla for a custom color match, from an Ulta expert. Thank you :)

                        Answered on 8/8/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      What shade should I buy if I use warm beige in the too faced born this way foundation?
                      Asked on 7/29/2016 by BeautyQueen from Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hello... I would start with Med, and adjust it as desired.. Sometimes when layering both products, the brighter shade works best. I would also suggest going into your nearest Utla for a custom color match, from an Ulta expert.
                        Thank you

                        Answered on 8/1/2016 by Brand Expert from Too Faced Cosmetics
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