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Too Faced Born This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

Very Fair

Item #: 2304688 Size: 0.23 oz

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Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect shade!


Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.2

(based on 364 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (278)
  • Blends well (249)
  • Natural looking (224)
  • Smooth (220)
  • Lightweight (212)

Cons

  • Poor coverage (44)
  • Doesn't stay on (34)
  • Doesn't work (24)
  • Heavy (12)
  • Irritates skin (7)

Best Uses

  • Everyday (215)
  • All skin types (155)
  • Going out (89)
  • Sensitive skin (73)
  • Travel (45)
    • Reviewer Profile:
    • Natural style (152), Classic style (96), Trendy style (53)

Reviewed by 364 customers

Displaying reviews 1-10

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5.0

By ShadowKitty

from CA

About Me Natural Style

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Skin
    • Travel

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    ❤️! Blends so naturally well with my skin I can wear it alone with no touch ups throughout the day. I would prefer a squeeze tube though.

     
    5.0

    I would buy this again!!

    By BCS

    from Frisco TX

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • Everyday
      • Travel

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      I'm a college student so it 100% covers up those dark dark circles !

       
      2.0

      Returned after 2 uses

      By Gabbi

      from New York City, New York

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Easy To Take-off
      • Natural Looking

      Cons

      • Doesn't Stay On
      • Ineffective
      • Irritates Skin
      • Poor Coverage

      Best Uses

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        I was extremely let down by this product. For starters, it made my undereyes burn for whatever reason which was already a no. Secondly, it gave no coverage whatsoever. It's called "Born This Way" and it looks so natural to the point where it looks like you don't have anything on! And I mean that in a bad way because it did absolutely nothing for my dark circles. I'm the shade tan but after half an hour I noticed my dark circles were still extremely visible. Don't waste your money.

         
        5.0

        I would repurchase again

        By Sepi

        from Moreno valley ca

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Lightweight
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • All Skin Types

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          Use for concealing under eyes and highlighting

           
          5.0

          Love it!!

          By Angel

          from Orange, cA

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Easy To Take-off
          • Lightweight

          Cons

            Best Uses

            • Everyday

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            I just bought this, love the way it brightens and conceals under my eyes, hides my dark circles.

             
            5.0

            LOVE this Concealer

            By Hailey Doll

            from Wichita, Ks

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out
              • Sensitive Skin
              • Travel

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              I have terrible bags under my eyes & I feel like this helps hide it!

               
              5.0

              Loooveee it

              By Gracieee

              from Phoenix

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                It's an amazing product! Smells lovely! Matte! And overall 100% worth the money!

                (0 of 1 customers found this review helpful)

                 
                5.0

                Love

                By Ren

                from Oklahoma

                About Me Classic Style

                Verified Reviewer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Good Pigmentation
                • Lightweight
                • Natural Looking
                • Smooth

                Cons

                • settles into undereye creases a bit

                Best Uses

                • All Skin Types
                • Everyday
                • Going Out
                • Sensitive Skin
                • Travel

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                Love this concealer because it's so light and natural looking while still having good coverage. The only issue is that it separates in one spot on both eyes, but it's nothing you can't fix with your finger.

                 
                1.0

                Do not buy

                By Ash

                from Baytown, TX

                About Me Trendy Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Easy To Take-off

                Cons

                • Doesn't Stay On
                • In stays in the crease
                • Poor Coverage

                Best Uses

                  Comments about Too Faced Born This Way Naturally Radiant Concealer:

                  I was really disappointed in the product due to consistency of the product with application giving it poor coverage as well as it is stays in the creases and it has an oily tint to it after application.... definitely returning product.

                   
                  4.0

                  Id buy it again

                  By Mayra

                  from Chicago,il

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Good Pigmentation
                  • Smooth

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Too Faced Born This Way Naturally Radiant Concealer:

                    Use for everyday look

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    21 Questions | 21 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      if I'm the color vanilla in the foundation what color concealer should I go def would want to go a shade lighter than the vanilla color foundation ? any suggestions?(;
                      Asked on 2/7/2017 by Gabriella from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Gabriella... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                        Thanks :)

                        Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I use Born this way warm beige foundation, what color concealer should I use?
                      Asked on 1/28/2017 by Kim from Palm Coast, Fl.

                      1 answer

                      • Brand Expert

                        A:

                        Hi Kim... I would recommend starting with Medium or Light-Medium depending on your preference. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                        Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      If I am the shade sand in the born this way foundation what would be the best match for this concealor?
                      Asked on 1/1/2017 by beautyprincess

                      1 answer

                      • Brand Expert

                        A:

                        Hello... I would recommend trying the shade finding tool on ulta.com. It allows you to select a shade, and provides visual examples as well. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                        Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Hi! I have a NC30 skintone (medium olive.) I like using an undereye concealer that is slightly lighter than my skintone to brighten the area since I have dark circles. Which shade do you think would work best? TY
                      Asked on 12/27/2016 by Jennifer from Asheville, NC

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jennifer... I would recommend trying the shade finding tool on ulta.com. It allows you to select a shade, and provides visual examples as well. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                        Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      What color should I use if I'm Sand in the Born this Way Foundation?
                      Asked on 12/22/2016 by Sandy from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Sandy... Usually you would want to go 2-3 shades lighter to achieve your desired look. However, this can change depending on your personal preference. It's always a great idea to go into your nearest Ulta, for a custom color match, from an Ulta expert. Thank you :)

                        Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      what would be a good shade to purchase if I'm in the shade(s) "warm nude" & "light beige" in the Born This Way foundation?
                      Asked on 12/21/2016 by Renee from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Renee... I would start with either "light" or "light medium" depending on your preference of a highlight. Please stop by your local Ulta for custom color consolation from a Ulta expert. Thanks :)

                        Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      If I'm in the shade sand for born this way foundation, what would be a good Contour and highlight shade?
                      Asked on 12/16/2016 by Mary from California

                      1 answer

                      • Brand Expert

                        A:

                        Hi Mary... Usually you would want to go 2-3 shades darker or lighter to achieve your desired look. However, this can change depending on your personal preference. It's always a great idea to go into your nearest Ulta, for a custom color match, from an Ulta expert. Thank you :)

                        Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Is this product oil-free?
                      Asked on 11/26/2016 by Nicole from San Francisco, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi Nicole... Our Born This Way Naturally Radiant Concealer is infused with skincare benefits. Including Coconut Water to replenish moisture levels, Alpine Rose to brighten and boost radiance, and Hyaluronic Acid for a smoother, more youthful appearance. Thank you :)

                        Answered on 12/1/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Would you recommend this concealer for covering acne/acne scarring?
                      Asked on 10/23/2016 by Lexi from Plymouth, MI

                      1 answer

                      • Brand Expert

                        A:

                        Hi Lexi... Our Born This Way Naturally Radiant Concealer provides great coverage for imperfections. For covering acne or acne scars I would recommend a good primer, with our Born This Way Foundation on top to create an oil-free balanced canvas. Then apply the concealer by dotting on the desired area, and press in to blend using your ring finger. After lightly set with powder. Thank you :)

                        Answered on 10/26/2016 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I use the born the way foundation in color honey,what color would I need in the concealer
                      Asked on 10/9/2016 by y.kulego

                      1 answer

                      • Brand Expert

                        A:

                        Hi!

                        For Born This Way Foundation in Honey, your best match would be the Tan shade of Born This Way Concealer. Thank you!

                        Answered on 10/14/2016 by Brand Expert from Too Faced Cosmetics
                    Displaying questions 1-10Previous | Next »

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