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Too Faced Born This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

0.23 oz Item 2304688

Color:Very Fair (pale w/ pink undertones)

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Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect Too Faced Born This Way Naturally Radiant Concealer shade!


Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.2

(based on 517 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (402)
  • Blends well (359)
  • Natural looking (322)
  • Lightweight (314)
  • Smooth (312)

Cons

  • Poor coverage (63)
  • Doesn't stay on (50)
  • Doesn't work (38)
  • Heavy (18)
  • Difficult to apply (9)

Best Uses

  • Everyday (314)
  • All skin types (221)
  • Going out (135)
  • Sensitive skin (104)
  • Travel (68)
    • Reviewer Profile:
    • Natural style (232), Classic style (127), Trendy style (79)

Reviewed by 517 customers

Displaying reviews 1-10

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5.0

this replaced my tarte shape tape!!

By hanna the national champ

from hammond, la

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • Everyday
    • Going Out
    • Travel

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    this product is great! the color is perfect for me and it's medium to full coverage, which i like. i like this more for undereye and highlighting rather that for covering up blemishes but overall i love it!!

     
    5.0

    Great product

    By Shoo

    from FL

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

    • Would choose slightly lighter than skin tone

    Best Uses

    • Everyday
    • Going Out

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    Would buy one tone lighter than skin tone

     
    4.0

    I enjoyed it

    By Tiffi

    from Laveen, AZ

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Skin

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      The only thing that's annoying, is that it creases under my eyes. Not sure if I need a different primer. Overall all worth every penny

       
      5.0

      Very nice coverage

      By Annie

      from Harker Heights , TX

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Lightweight
      • Long Lasting

      Cons

        Best Uses

        • Going Out

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        I use this product when I go out it always lasts well on me.

         
        3.0

        I wouldn't buy this product

        By Sara

        from Phoenix, AZ

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off

        Cons

        • Doesn't Stay On
        • Ineffective

        Best Uses

        • Everyday

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        I feel like this concealer would be great for a natural look, with little makeup. I was hoping it would be full coverage but when I applied it I didn't get the coverage I was looking for like i normally would with the tarte shape tape.

         
        4.0

        Perfect for the teen

        By Teen issues

        from Eagle point

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          My daughter is 16 and doesn't like her few freckles under her eyes. I'm not a fan of letting her wear tons of make up. This worked out perfect!!! It wasn't like she was trying to conceal her whole face. It lightened up most and covered others with great blending of her skin with put having to wear cover up everywhere else.

           
          3.0

          Wish it worked for me

          By Steff

          from Los angeles,ca

          Verified Buyer

          Pros

          • Easy To Apply
          • Lightweight
          • Natural Looking

          Cons

          • Doesn't Stay On

          Best Uses

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            It's radiant, hydrating and easy to apply exactly what i was looking for. But would look horrible after a few hours. I tried to make it work for wasn't for me

             
            3.0

            It's alrightttt

            By Lace

            from Meridian, ID

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Natural Looking

            Cons

            • Oily

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Skin
            • Travel

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            Good product, not really good for oily skin though.

             
            5.0

            Great Product

            By JAD

            from Dallas, TX

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Pigmentation
            • Lightweight
            • Smooth

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              This concealer has great coverage. I have acne prone skin so this is my little tube of magic. It covers very well and doesn't make my color uneven. And I promise you a little goes a very long way!

               
              5.0

              Great coverage

              By Cosmo

              from N.M.

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Good Pigmentation
              • Long Lasting
              • Natural Looking

              Cons

              • Heavy

              Best Uses

              • Everyday
              • Going Out

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              Product really highlights my eyes. The coverage of my Dark circles is the best I've ever used. I don't need To re apply, and it does not Crease in my wrinkles. It's a little thick so it is messy around the tube, Packaging could be better .

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              33 Questions | 33 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                I use too faced the color golden beige what concealer should I use?
                Asked on 7/31/2017 by beauty from California

                1 answer

                • Brand Expert

                  A:

                  Hi Beauty... I would recommend checking out our shade finder at ulta.com. It features before, and after photos to help you find your perfect shade. Thank you :)

                  Answered on 8/1/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                I recently got this concealer in light when I applied and blended out it looked gray on my under eyes? Did i get the wrong shade? Or how should I apply this?
                Asked on 7/18/2017 by gaby from US

                1 answer

                • Brand Expert

                  A:

                  Hi Gaby... I would recommend stopping by your local Ulta for a custom color consultation from an Ulta expert. This will ensure you choose the perfect shade. Thanks :)

                  Answered on 7/19/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Is the Born This Way Naturally Radiant Concealer non-comedogenic?
                Asked on 7/11/2017 by Beauty Buff from undisclosed

                1 answer

                • Brand Expert

                  A:

                  Hi Sophia... Please know that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. We have a full list of ingredients for this product on Ulta.com. Thank you :)

                  Answered on 7/19/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                I use the Born This Way foundation in the color Snow, so what color Concealor should I use?
                Asked on 6/26/2017 by Emma from US

                1 answer

                • Brand Expert

                  A:

                  Hi Emma... I would recommend starting with our Born This Way Concealer in Very Fair or Fair. I would also suggest stopping by your local Ulta for a custom color consultation with an Ulta Expert. Thank you :)

                  Answered on 6/27/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                I wear born this way pearl. What color concealer should I use?
                Asked on 6/15/2017 by Michelle from WI

                1 answer

                • Brand Expert

                  A:

                  Hi Michelle... I would start with Very Fair in our Born This Way Concealer. I would also recommend stopping by your local Ulta for a custom color consultation with san Ulta expert. Thank you ;)

                  Answered on 6/16/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Is this oil free?
                Asked on 5/1/2017 by Jess from Princeton Ky

                1 answer

                • Brand Expert

                  A:

                  Hi Jess… Please be advised that we have a full list of ingredients for this product on ulta.com. Thank you :)

                  Answered on 5/5/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Does this work well with oily skin? Will it make my skin even oiler?
                Asked on 4/21/2017 by Jennalee from Owensboro ky

                1 answer

                • Brand Expert

                  A:

                  Hi Jennalee... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                  Answered on 4/28/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                I'm sand in the too faced born this way foundation what shade should I use for concealer and for contour?
                Asked on 4/1/2017 by Mily

                1 answer

                • Brand Expert

                  A:

                  Hi Mily... Our Born This Way concealer has a buildable coverage formula with Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful appearance. I highly recommend checking out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert.
                  Thanks :)

                  Answered on 4/4/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                What shade should I use if I am the color warm nude for the too face born this way foundation?

                Or if I were to use the color Nude for too face born this way foundation
                Asked on 3/13/2017 by gabby from Hawaii, US

                1 answer

                • Brand Expert

                  A:

                  Hi Gabby... I would recommend trying our Born This Way Naturally Radiant Concealer in Light Medium, or Light for something even brighter. I would also suggest stopping by your local Ulta for a custom color match with an Ulta Expert.

                  Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                I use vanella born this way foundation I have dark pigmentation from the sun on my face the foundation by it self doesn't cover the dark pigmentation still seeps through I am going for a flawless finish what would u recommend ?
                Asked on 3/8/2017 by El from Woodbridge va

                1 answer

                • Brand Expert

                  A:

                  Hi El... Our Born This Way Naturally Radiant Concealer provides great coverage for imperfections. For covering specific areas I would recommend a good primer, with our Born This Way Foundation on top to create an oil-free balanced canvas. Then apply the concealer by dotting on the desired area, and press in to blend using your ring finger. After lightly set with powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                  Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
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