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Too Faced Born This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

Very Fair

Item #: 2304688 Size: 0.23 oz

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Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect shade!


Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.1

(based on 334 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (256)
  • Blends well (230)
  • Natural looking (205)
  • Smooth (202)
  • Lightweight (196)

Cons

  • Poor coverage (42)
  • Doesn't stay on (31)
  • Doesn't work (23)
  • Heavy (10)
  • Clumpy (5)

Best Uses

  • Everyday (196)
  • All skin types (145)
  • Going out (83)
  • Sensitive skin (62)
  • Travel (39)
    • Reviewer Profile:
    • Natural style (132), Classic style (92), Trendy style (51)

Reviewed by 334 customers

Displaying reviews 1-10

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4.0

light weight concealer

By jersey girl

from NJ

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Skin

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    this is a very creamy concealer. brightens my under eyes. mutes my dark circles but doesn't really cover them (too bluish purple). still like it.

     
    5.0

    Excellent

    By Beth

    from Murrieta

    About Me Natural Style

    Verified Reviewer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        I love this stuff so much. I have tried so many lately from IT worst ever so thick and cakey on me to tarts which creases so bad and settles right in my fine lines. I usually wear NARS but hard to fine and I have to order it online. I was out so I ran down to ultra and found this one. It's so perfect. Sits nice on my skin, nice color, it's not a thick concealer so hard to areas this might not be the I use mine for under eyes and contouring a bit. It does crease a tad under the eyes but I have learned to moisturizing helps it stay put. I love the smooth texture and lasting power.

         
        1.0

        Never again

        By Jennalee

        from Colorado

        About Me Natural Style

        Verified Reviewer

        Pros

          Cons

          • Doesn't Stay On
          • Poor Coverage

          Best Uses

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            I loved the born this way foundation, so when the born this way concealer came out I was SOO happy. Then I ordered it in the lightest shade and it was still too dark. So the next day I stopped into my ulta store to see if it was a mistake and it was not. I was just super shocked the foundation came in my shade but concealer did not. None the less I attempted to use it and o made my under eye skin burn and it creased like CRAZY and never worked for spot concealing! Over all just not very good :(

             
            3.0

            Irritates my skin

            By Angie

            from New Jersey

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Smooth

            Cons

            • Heavy
            • Irritates Skin

            Best Uses

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              The product is thick but not overly thick that it clumps. The color matches my skin pretty well so I don't have much to complain about that. However, I would not buy again or recommend for a friend because it irritates and slightly burns my skin when directly applied. It's not an intense pain but not worth another buy.

               
              5.0

              Great concealer

              By Nicole

              from Santa rosa

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Smells Amazing
              • Smooth

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                It's a nice concealer and it smells like coconut.

                 
                5.0

                AMAZING

                By Lauryn

                from St. Louis, MO

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Good Pigmentation
                • Lightweight
                • Long Lasting
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday
                  • Going Out

                  Comments about Too Faced Born This Way Naturally Radiant Concealer:

                  This product is absolutely amazing. I use it every day for my undereye concealer. It has amazing coverage and lasts all day!

                   
                  4.0

                  Yes I would buy this product again

                  By Gabbygirl

                  from El Paso Texas

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Good Pigmentation
                  • Long Lasting
                  • Natural Looking

                  Cons

                  • Poor Coverage

                  Best Uses

                  • All Skin Types
                  • Everyday
                  • Going Out
                  • Sensitive Skin
                  • Travel

                  Comments about Too Faced Born This Way Naturally Radiant Concealer:

                  I put this concealer on my undereyes, sides of my nose and wherever I feel is needed . It dries matte , when I bought it I didn't know it did I was looking for more of a glow concealer but this one I liked too very much

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Perfection!

                  By Cindy

                  from Oshkosh, WI

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Good Pigmentation
                  • Lightweight
                  • Long Lasting
                  • Natural Looking

                  Cons

                    Best Uses

                    • All Skin Types

                    Comments about Too Faced Born This Way Naturally Radiant Concealer:

                    I was looking from something that would get excellent coverage but not be cakey. This is it! I currently use this with the new tarte concealer and the combination is perfection!

                     
                    4.0

                    Indifferent

                    By Cat Cattington

                    from Grand Rapids, MI

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Easy To Take-off
                    • Long Lasting
                    • Natural Looking
                    • Smooth

                    Cons

                    • Poor Coverage

                    Best Uses

                    • Everyday
                    • Sensitive Skin

                    Comments about Too Faced Born This Way Naturally Radiant Concealer:

                    This applies really well and has a great formula, but the coverage isn't enough for the dark areas around my eyes. The last concealer I used was by IT Cosmetics and I found that to be very greasy, so in comparison I much prefer this product but it still isn't exactly what I'm looking for.

                     
                    5.0

                    WOULD BUY AGAIN AND AGAIN LOVE IT

                    By Joebanana

                    from Cathedral City Ca

                    About Me Trendy Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Easy To Take-off
                    • Long Lasting
                    • Natural Looking
                    • Smooth

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out

                      Comments about Too Faced Born This Way Naturally Radiant Concealer:

                      Very easy to apply . Last the entire day. Great product

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      19 Questions | 19 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        If I am the shade sand in the born this way foundation what would be the best match for this concealor?
                        Asked on 1/1/2017 by beautyprincess

                        1 answer

                        • Brand Expert

                          A:

                          Hello... I would recommend trying the shade finding tool on ulta.com. It allows you to select a shade, and provides visual examples as well. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                          Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Hi! I have a NC30 skintone (medium olive.) I like using an undereye concealer that is slightly lighter than my skintone to brighten the area since I have dark circles. Which shade do you think would work best? TY
                        Asked on 12/27/2016 by Jennifer from Asheville, NC

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jennifer... I would recommend trying the shade finding tool on ulta.com. It allows you to select a shade, and provides visual examples as well. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                          Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        What color should I use if I'm Sand in the Born this Way Foundation?
                        Asked on 12/22/2016 by Sandy from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Sandy... Usually you would want to go 2-3 shades lighter to achieve your desired look. However, this can change depending on your personal preference. It's always a great idea to go into your nearest Ulta, for a custom color match, from an Ulta expert. Thank you :)

                          Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        what would be a good shade to purchase if I'm in the shade(s) "warm nude" & "light beige" in the Born This Way foundation?
                        Asked on 12/21/2016 by Renee from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Renee... I would start with either "light" or "light medium" depending on your preference of a highlight. Please stop by your local Ulta for custom color consolation from a Ulta expert. Thanks :)

                          Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If I'm in the shade sand for born this way foundation, what would be a good Contour and highlight shade?
                        Asked on 12/16/2016 by Mary from California

                        1 answer

                        • Brand Expert

                          A:

                          Hi Mary... Usually you would want to go 2-3 shades darker or lighter to achieve your desired look. However, this can change depending on your personal preference. It's always a great idea to go into your nearest Ulta, for a custom color match, from an Ulta expert. Thank you :)

                          Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Is this product oil-free?
                        Asked on 11/26/2016 by Nicole from San Francisco, CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Nicole... Our Born This Way Naturally Radiant Concealer is infused with skincare benefits. Including Coconut Water to replenish moisture levels, Alpine Rose to brighten and boost radiance, and Hyaluronic Acid for a smoother, more youthful appearance. Thank you :)

                          Answered on 12/1/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Would you recommend this concealer for covering acne/acne scarring?
                        Asked on 10/23/2016 by Lexi from Plymouth, MI

                        1 answer

                        • Brand Expert

                          A:

                          Hi Lexi... Our Born This Way Naturally Radiant Concealer provides great coverage for imperfections. For covering acne or acne scars I would recommend a good primer, with our Born This Way Foundation on top to create an oil-free balanced canvas. Then apply the concealer by dotting on the desired area, and press in to blend using your ring finger. After lightly set with powder. Thank you :)

                          Answered on 10/26/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I use the born the way foundation in color honey,what color would I need in the concealer
                        Asked on 10/9/2016 by y.kulego

                        1 answer

                        • Brand Expert

                          A:

                          Hi!

                          For Born This Way Foundation in Honey, your best match would be the Tan shade of Born This Way Concealer. Thank you!

                          Answered on 10/14/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Approximately how long would one tube last (based on an everyday use)?
                        Asked on 9/21/2016 by makeupaddict21 from California

                        1 answer

                        • Brand Expert

                          A:

                          Hello... That's hard to say. It really depends on how much, and how frequently it is used. On average with daily use, each tube can last anywhere from 3-5 months. Thank you!

                          Answered on 9/23/2016 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If I am "Natural Beige" in the Born this Way Foundation what
                        concealer would be best for me?
                        Asked on 8/24/2016 by Vero from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Vero... In our Born This Way Concealer, I would start with Medium. It works well with warm skin tones. Its always a great idea to go into your nearest Utla, for a custom color match, from an Ulta expert. Thank you :)

                          Answered on 8/26/2016 by Brand Expert from Too Faced Cosmetics
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