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Too Faced Born This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

Very Fair

Item #: 2304688 Size: 0.23 oz

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Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect shade!


Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.2

(based on 390 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (301)
  • Blends well (270)
  • Natural looking (241)
  • Smooth (239)
  • Lightweight (228)

Cons

  • Poor coverage (48)
  • Doesn't stay on (39)
  • Doesn't work (26)
  • Heavy (12)
  • Irritates skin (8)

Best Uses

  • Everyday (230)
  • All skin types (171)
  • Going out (98)
  • Sensitive skin (77)
  • Travel (48)
    • Reviewer Profile:
    • Natural style (161), Classic style (102), Trendy style (62)

Reviewed by 390 customers

Displaying reviews 1-10

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5.0

Love it!

By Ggables

from Kansas

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Noncomedogenic
  • Smooth

Cons

    Best Uses

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      On my second tube, it doesn't settle and easy to apply.

       
      4.0

      I would buy this product again

      By Jen

      from Wausau, Wi

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Long Lasting
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Going Out
        • Sensitive Skin
        • Travel

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        Great for covering up breakouts, but needs to be blended really well

         
        2.0

        Not impressed.

        By Natasha Marie

        from Pennsylvania

        About Me Natural Style

        Pros

        • Easy To Apply

        Cons

        • Doesn't Stay On
        • Ineffective
        • Poor Coverage

        Best Uses

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          This looks cakey and isn't exactly "creaseless". Not impressed. Cheaper concealer from drug stores work better than this.

           
          5.0

          Love this formula

          By Maci

          from Ann Arbor, MI

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Smooth

          Cons

          • Too Dark

          Best Uses

          • All Skin Types
          • Everyday

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          I absolutely love the formula & finish of this concealer! The shade, Very Fair, is almost too dark though. I can make it work, but I wish it was a little bit lighter. Good coverage and blends like a dream

           
          4.0

          Beautiful coverage

          By Alexis

          from Mesa, AZ

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Natural Looking
          • Noncomedogenic
          • Smooth

          Cons

          • Wears off

          Best Uses

          • All Skin Types
          • Everyday
          • Going Out
          • Sensitive Skin
          • Travel

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          Super easy to apply, but I find that it needs touching up throughout the day. With it being so lightweight, it needs to be built up in order to really cover certain spots, such as acne. However, I love the creaminess of the formula and the fact that it blends nicely.

           
          5.0

          Love it

          By 33N

          from Maple Park IL

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Pigmentation
          • Lightweight
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            Love it, have tried other brands and two faced is awesome.

             
            4.0

            Pretty good alternative

            By Simone

            from Fayetteville, nc

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Long Lasting
            • Smooth

            Cons

              Best Uses

              • Going Out

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              I was actually looking for a NARS matte concelear that I really like but this was a pretty good alternative.

               
              5.0

              Fave concealer

              By Queen b

              from Chicago il

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Lightweight
              • Long Lasting
              • Natural Looking

              Cons

                Best Uses

                • All Skin Types
                • Everyday
                • Going Out
                • Sensitive Skin

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                Love toofaced products this is my go too concealer

                 
                5.0

                Radiant Concealer

                By Eliz

                from Anaheim Ca

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Good Pigmentation
                • Lightweight
                • Long Lasting
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday
                  • Going Out
                  • Travel

                  Comments about Too Faced Born This Way Naturally Radiant Concealer:

                  Recommended by sales associate. I am extremely happy with concealer. I plan on buying again.

                   
                  4.0

                  Definitely my favorite!

                  By Ray

                  from Española New Mexico

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Good Pigmentation
                  • Lightweight
                  • Natural Looking
                  • Smooth

                  Cons

                  • Creases after a while

                  Best Uses

                  • All Skin Types
                  • Everyday

                  Comments about Too Faced Born This Way Naturally Radiant Concealer:

                  This product has great coverage and it doesn't have any strong smells to it making it wearable for everyone! The only thing with me is that after a while of wearing it, it begins to crease around the nose and eyes. Other than that, I find this concealer amazing!!

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  24 Questions | 24 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I use vanella born this way foundation I have dark pigmentation from the sun on my face the foundation by it self doesn't cover the dark pigmentation still seeps through I am going for a flawless finish what would u recommend ?
                    Asked on 3/8/2017 by El from Woodbridge va

                    1 answer

                    • Brand Expert

                      A:

                      Hi El... Our Born This Way Naturally Radiant Concealer provides great coverage for imperfections. For covering specific areas I would recommend a good primer, with our Born This Way Foundation on top to create an oil-free balanced canvas. Then apply the concealer by dotting on the desired area, and press in to blend using your ring finger. After lightly set with powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                      Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    is Born This Way product (the foundation and concealer) paraben free, gluten free, fragrance free, and oil free?
                    Asked on 3/7/2017 by kay from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Kay... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. A full list of ingredients is available at ulta.com. . I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                      Answered on 3/8/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    If i am light beige in this foundation, which concealer shade do you recommend?
                    Asked on 2/11/2017 by Yajaira from riverside, us

                    1 answer

                    • Brand Expert

                      A:

                      Hi Yajaira... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                      Thanks :)

                      Answered on 2/13/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    if I'm the color vanilla in the foundation what color concealer should I go def would want to go a shade lighter than the vanilla color foundation ? any suggestions?(;
                    Asked on 2/7/2017 by Gabriella from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Gabriella... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                      Thanks :)

                      Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I use Born this way warm beige foundation, what color concealer should I use?
                    Asked on 1/28/2017 by Kim from Palm Coast, Fl.

                    1 answer

                    • Brand Expert

                      A:

                      Hi Kim... I would recommend starting with Medium or Light-Medium depending on your preference. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    If I am the shade sand in the born this way foundation what would be the best match for this concealor?
                    Asked on 1/1/2017 by beautyprincess

                    1 answer

                    • Brand Expert

                      A:

                      Hello... I would recommend trying the shade finding tool on ulta.com. It allows you to select a shade, and provides visual examples as well. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                      Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Hi! I have a NC30 skintone (medium olive.) I like using an undereye concealer that is slightly lighter than my skintone to brighten the area since I have dark circles. Which shade do you think would work best? TY
                    Asked on 12/27/2016 by Jennifer from Asheville, NC

                    1 answer

                    • Brand Expert

                      A:

                      Hi Jennifer... I would recommend trying the shade finding tool on ulta.com. It allows you to select a shade, and provides visual examples as well. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                      Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    What color should I use if I'm Sand in the Born this Way Foundation?
                    Asked on 12/22/2016 by Sandy from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Sandy... Usually you would want to go 2-3 shades lighter to achieve your desired look. However, this can change depending on your personal preference. It's always a great idea to go into your nearest Ulta, for a custom color match, from an Ulta expert. Thank you :)

                      Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    what would be a good shade to purchase if I'm in the shade(s) "warm nude" & "light beige" in the Born This Way foundation?
                    Asked on 12/21/2016 by Renee from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Renee... I would start with either "light" or "light medium" depending on your preference of a highlight. Please stop by your local Ulta for custom color consolation from a Ulta expert. Thanks :)

                      Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    If I'm in the shade sand for born this way foundation, what would be a good Contour and highlight shade?
                    Asked on 12/16/2016 by Mary from California

                    1 answer

                    • Brand Expert

                      A:

                      Hi Mary... Usually you would want to go 2-3 shades darker or lighter to achieve your desired look. However, this can change depending on your personal preference. It's always a great idea to go into your nearest Ulta, for a custom color match, from an Ulta expert. Thank you :)

                      Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
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