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Too Faced Born This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

Very Fair (pale w/ pink undertones)

Item #: 2304688 Size: 0.23 oz

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Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect Too Faced Born This Way Naturally Radiant Concealer shade!


Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.2

(based on 475 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (369)
  • Blends well (330)
  • Natural looking (293)
  • Smooth (288)
  • Lightweight (282)

Cons

  • Poor coverage (58)
  • Doesn't stay on (44)
  • Doesn't work (34)
  • Heavy (17)
  • Irritates skin (9)

Best Uses

  • Everyday (287)
  • All skin types (209)
  • Going out (123)
  • Sensitive skin (95)
  • Travel (61)
    • Reviewer Profile:
    • Natural style (210), Classic style (119), Trendy style (70)

Reviewed by 475 customers

Displaying reviews 1-10

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5.0

Great, undetectable coverage!

By makeup_addict

from Seattle, Washington

About Me Natural Style

Pros

  • Blends Well
  • Easy To Apply
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Noncomedogenic
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Going Out
    • Sensitive Skin
    • Travel

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    i use this concealer to cover under eye circles. it is the best! you can wear it with or without foundation. it is extremely natural looking and you won't even know you have it on. definitely worth the money! good for all skin types.

     
    5.0

    Love it!

    By Chan

    from CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Lightweight
    • Natural Looking

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Sensitive Skin

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      Love how light it is but still full coverage. Blends very well.

       
      5.0

      I love it, I will buy again.

      By Huera

      from Portland Oregon

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Going Out

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        I use it around my eyes,nose and cheeks.

         
        3.0

        Broken packaging

        By M&M

        from Kansas City

        About Me Natural Style

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          I bought this product 6 months ago, and I still use it and plan on buying it again. My only problem with it is the glass container it is in broke just 3 weeks of having it. I have to store it in a plastic bag just to use it. I have lost a lot of product due to this, but I love the concealer so much, I continue to use it. Hopefully the company will fix the packaging and then I would rate it 5 stars.

           
          5.0

          I will never buy anything else!

          By Cap

          from Murfreesboro, TN

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday
            • Going Out
            • Sensitive Skin

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            This conclear lasts all day long! It is worth every penny!

             
            5.0

            This is the 2nd time I've bought this concealer.

            By Katiemae117

            from Dallas, TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Noncomedogenic
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              I'm over the age of 50 and beginning to notice some very fine lines under my eyes and I've always had pretty dark circles as well. This is by far the best concealer that I've found that combats the lines and the dark circles. I recommend it if you have those same issues.

               
              5.0

              LOVE!!!!! WAY BETTER THEN SHAPE TAPE!!!

              By Kimber

              from Grove city ohio

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday
                • Going Out
                • Sensitive Skin
                • Travel

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                My new go to!!!! Hands down the best on the market!!!

                 
                5.0

                Dark circles begone!

                By Sellebelle

                from Memphis, TN

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Good Pigmentation
                • Long Lasting
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about Too Faced Born This Way Naturally Radiant Concealer:

                  It covers my dark circles that are under my eyes and stays most of the day. It's hard to find a concealer that does that.

                   
                  5.0

                  Light and natural looking

                  By Erika

                  from Ny

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Good Pigmentation
                  • Lightweight
                  • Long Lasting
                  • Natural Looking
                  • Noncomedogenic
                  • Smooth

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Skin
                    • Travel

                    Comments about Too Faced Born This Way Naturally Radiant Concealer:

                    Feels light on my skin and makes me glow in pictures!! Def my new fave concealer...plus it's cruelty free

                    (1 of 1 customers found this review helpful)

                     
                    2.0

                    Dislike product wish to return have No use for it

                    By Gee Tricia

                    from San Antonio tx

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Smooth

                    Cons

                    • Doesn't Stay On
                    • Ineffective
                    • Poor Coverage

                    Best Uses

                    • Everyday

                    Comments about Too Faced Born This Way Naturally Radiant Concealer:

                    No coverage and very oily

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    30 Questions | 30 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I use the Born This Way foundation in the color Snow, so what color Concealor should I use?
                      Asked on 6/26/2017 by Emma from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Emma... I would recommend starting with our Born This Way Concealer in Very Fair or Fair. I would also suggest stopping by your local Ulta for a custom color consultation with an Ulta Expert. Thank you :)

                        Answered on 6/27/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I wear born this way pearl. What color concealer should I use?
                      Asked on 6/15/2017 by Michelle from WI

                      1 answer

                      • Brand Expert

                        A:

                        Hi Michelle... I would start with Very Fair in our Born This Way Concealer. I would also recommend stopping by your local Ulta for a custom color consultation with san Ulta expert. Thank you ;)

                        Answered on 6/16/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Is this oil free?
                      Asked on 5/1/2017 by Jess from Princeton Ky

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jess… Please be advised that we have a full list of ingredients for this product on ulta.com. Thank you :)

                        Answered on 5/5/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Does this work well with oily skin? Will it make my skin even oiler?
                      Asked on 4/21/2017 by Jennalee from Owensboro ky

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jennalee... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                        Answered on 4/28/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I'm sand in the too faced born this way foundation what shade should I use for concealer and for contour?
                      Asked on 4/1/2017 by Mily

                      1 answer

                      • Brand Expert

                        A:

                        Hi Mily... Our Born This Way concealer has a buildable coverage formula with Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful appearance. I highly recommend checking out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert.
                        Thanks :)

                        Answered on 4/4/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      What shade should I use if I am the color warm nude for the too face born this way foundation?

                      Or if I were to use the color Nude for too face born this way foundation
                      Asked on 3/13/2017 by gabby from Hawaii, US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Gabby... I would recommend trying our Born This Way Naturally Radiant Concealer in Light Medium, or Light for something even brighter. I would also suggest stopping by your local Ulta for a custom color match with an Ulta Expert.

                        Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I use vanella born this way foundation I have dark pigmentation from the sun on my face the foundation by it self doesn't cover the dark pigmentation still seeps through I am going for a flawless finish what would u recommend ?
                      Asked on 3/8/2017 by El from Woodbridge va

                      1 answer

                      • Brand Expert

                        A:

                        Hi El... Our Born This Way Naturally Radiant Concealer provides great coverage for imperfections. For covering specific areas I would recommend a good primer, with our Born This Way Foundation on top to create an oil-free balanced canvas. Then apply the concealer by dotting on the desired area, and press in to blend using your ring finger. After lightly set with powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                        Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      is Born This Way product (the foundation and concealer) paraben free, gluten free, fragrance free, and oil free?
                      Asked on 3/7/2017 by kay from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Kay... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. A full list of ingredients is available at ulta.com. . I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                        Answered on 3/8/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      If i am light beige in this foundation, which concealer shade do you recommend?
                      Asked on 2/11/2017 by Yajaira from riverside, us

                      1 answer

                      • Brand Expert

                        A:

                        Hi Yajaira... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                        Thanks :)

                        Answered on 2/13/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      if I'm the color vanilla in the foundation what color concealer should I go def would want to go a shade lighter than the vanilla color foundation ? any suggestions?(;
                      Asked on 2/7/2017 by Gabriella from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Gabriella... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                        Thanks :)

                        Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
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