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Too Faced Born This Way Naturally Radiant Concealer

Too Faced

Born This Way Naturally Radiant Concealer

Very Fair (pale w/ pink undertones)

Item #: 2304688 Size: 0.23 oz

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Too Faced Born This Way Naturally Radiant Concealer to instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way.

Results:

  • 97%* said this concealer provides a natural, undetectable finish
  • 97%* said this concealer provides a smooth, creaseless finish
  • 97%* said this concealer provides a flawless "no makeup" look


*Consumer study results

Benefits:

  • 100%* showed improvement in skin moisture levels after 1 hour


*Research results

Click here to find your perfect Too Faced Born This Way Naturally Radiant Concealer shade!


Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Naturally Radiant Concealer
 
4.2

(based on 452 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (348)
  • Blends well (312)
  • Natural looking (277)
  • Smooth (273)
  • Lightweight (266)

Cons

  • Poor coverage (55)
  • Doesn't stay on (41)
  • Doesn't work (32)
  • Heavy (16)
  • Irritates skin (9)

Best Uses

  • Everyday (266)
  • All skin types (197)
  • Going out (113)
  • Sensitive skin (87)
  • Travel (57)
    • Reviewer Profile:
    • Natural style (196), Classic style (115), Trendy style (68)

Reviewed by 452 customers

Displaying reviews 1-10

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5.0

First time buying this concealer

By Mariiee29

from Covina, Ca

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Born This Way Naturally Radiant Concealer:

    I use this for under my eyes for my dark circles

     
    5.0

    I would purchase again.!

    By JA

    from Odessa, Tx

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Sensitive Skin
      • Travel

      Comments about Too Faced Born This Way Naturally Radiant Concealer:

      Loved !!!! Easy to apply!

       
      3.0

      Won't buy again

      By Merme

      from Texas

      Pros

      • Lightweight
      • Natural Looking
      • Smooth

      Cons

      • Ineffective
      • Poor Coverage

      Best Uses

        Comments about Too Faced Born This Way Naturally Radiant Concealer:

        I've tried the tarte shape tape concealer, good coverage, but too matte. I decided to try this product because of reviews and ingredients. I will say it's easy to apply, but if you're looking for full coverage, this will not do. I have very dark circles, and this concealer doesn't do the trick for me. Will continue to try other products.

         
        5.0

        Yes to buying again

        By Paula

        from Salem Nh

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Natural Looking

        Cons

          Best Uses

          • All Skin Types
          • Everyday

          Comments about Too Faced Born This Way Naturally Radiant Concealer:

          Great under eye coverage

           
          5.0

          Best concealer I've had

          By Maggie

          from Georgia

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting
          • Natural Looking

          Cons

            Best Uses

            • Everyday

            Comments about Too Faced Born This Way Naturally Radiant Concealer:

            I use this product all the time and love it. It covers well and stays on long!

             
            5.0

            I absolutely love this concealer.

            By Ashley

            from Ogden, UT

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out
              • Sensitive Skin
              • Travel

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              This concealer take 10 yes off my face especially covers the bags under my eyes. Will definitely recommend this product.

               
              5.0

              Love it!

              By lexi

              from orlando, fl

              About Me Natural Style

              Verified Buyer

              Pros

              • Lightweight
              • Long Lasting

              Cons

              • hard to blend

              Best Uses

              • All Skin Types
              • Everyday

              Comments about Too Faced Born This Way Naturally Radiant Concealer:

              use to cover up pimples, under eye circles, etc. very effective!

               
              4.0

              Blends well

              By Doris

              from Frederick, MD

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Smooth

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about Too Faced Born This Way Naturally Radiant Concealer:

                Blends very easy and well.

                 
                5.0

                Love this product

                By Lady Mary

                from Dallas, TX

                About Me Trendy Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • Lightweight
                • Long Lasting
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                  • Everyday
                  • Sensitive Skin

                  Comments about Too Faced Born This Way Naturally Radiant Concealer:

                  Good for older skin.

                   
                  1.0

                  Doesn't cover dark circles

                  By Maxjohnson

                  from Stockton

                  Verified Buyer

                  Pros

                    Cons

                    • Poor Coverage

                    Best Uses

                      Comments about Too Faced Born This Way Naturally Radiant Concealer:

                      I have medium level dark circles and this did not cover it even after layering it a few times I wouldn't reccomened if you have medium dark circles

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      28 Questions | 28 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is this oil free?
                        Asked on 5/1/2017 by Jess from Princeton Ky

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jess… Please be advised that we have a full list of ingredients for this product on ulta.com. Thank you :)

                          Answered on 5/5/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does this work well with oily skin? Will it make my skin even oiler?
                        Asked on 4/21/2017 by Jennalee from Owensboro ky

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jennalee... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                          Answered on 4/28/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I'm sand in the too faced born this way foundation what shade should I use for concealer and for contour?
                        Asked on 4/1/2017 by Mily

                        1 answer

                        • Brand Expert

                          A:

                          Hi Mily... Our Born This Way concealer has a buildable coverage formula with Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful appearance. I highly recommend checking out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert.
                          Thanks :)

                          Answered on 4/4/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        What shade should I use if I am the color warm nude for the too face born this way foundation?

                        Or if I were to use the color Nude for too face born this way foundation
                        Asked on 3/13/2017 by gabby from Hawaii, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Gabby... I would recommend trying our Born This Way Naturally Radiant Concealer in Light Medium, or Light for something even brighter. I would also suggest stopping by your local Ulta for a custom color match with an Ulta Expert.

                          Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I use vanella born this way foundation I have dark pigmentation from the sun on my face the foundation by it self doesn't cover the dark pigmentation still seeps through I am going for a flawless finish what would u recommend ?
                        Asked on 3/8/2017 by El from Woodbridge va

                        1 answer

                        • Brand Expert

                          A:

                          Hi El... Our Born This Way Naturally Radiant Concealer provides great coverage for imperfections. For covering specific areas I would recommend a good primer, with our Born This Way Foundation on top to create an oil-free balanced canvas. Then apply the concealer by dotting on the desired area, and press in to blend using your ring finger. After lightly set with powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                          Answered on 3/17/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        is Born This Way product (the foundation and concealer) paraben free, gluten free, fragrance free, and oil free?
                        Asked on 3/7/2017 by kay from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Kay... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. A full list of ingredients is available at ulta.com. . I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                          Answered on 3/8/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If i am light beige in this foundation, which concealer shade do you recommend?
                        Asked on 2/11/2017 by Yajaira from riverside, us

                        1 answer

                        • Brand Expert

                          A:

                          Hi Yajaira... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                          Thanks :)

                          Answered on 2/13/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        if I'm the color vanilla in the foundation what color concealer should I go def would want to go a shade lighter than the vanilla color foundation ? any suggestions?(;
                        Asked on 2/7/2017 by Gabriella from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Gabriella... I would suggest starting with Light or Light-Medium. They are both on the lighter side. I also highly recommend stopping by your local Ulta for a custom color consultation, from an Ulta expert.
                          Thanks :)

                          Answered on 2/10/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I use Born this way warm beige foundation, what color concealer should I use?
                        Asked on 1/28/2017 by Kim from Palm Coast, Fl.

                        1 answer

                        • Brand Expert

                          A:

                          Hi Kim... I would recommend starting with Medium or Light-Medium depending on your preference. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                          Answered on 1/31/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        If I am the shade sand in the born this way foundation what would be the best match for this concealor?
                        Asked on 1/1/2017 by beautyprincess

                        1 answer

                        • Brand Expert

                          A:

                          Hello... I would recommend trying the shade finding tool on ulta.com. It allows you to select a shade, and provides visual examples as well. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                          Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
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