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Too Faced Born This Way Absolute Perfection Foundation

Too Faced

Born This Way Absolute Perfection Foundation

Porcelain (fair w/ neutral-to-pink undertones)

Item #: 2290015 Size: 1.0 oz

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Skin so naturally radiant they'll think you were born this way.

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can't see the makeup and you can't see imperfections - all that's left is naturally radiant skin that looks like you were Born This Way.

This revolutionary foundation is infused with a potent combination of coconut water to naturally replenish moisture levels; nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.

Skin-loving perfection:

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient alpine rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance


Click here to find your perfect shade!

Introducing Born This Way

About Born This Way

Undetectable Foundation

Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Absolute Perfection Foundation
 
4.3

(based on 4232 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Blends well (2823)
  • Easy to apply (2780)
  • Goes on smoothly (2754)
  • Lightweight (2414)
  • Good pigmentation (2162)

Cons

  • Pricey / poor value (442)
  • Doesn't stay on (428)
  • Too greasy (302)
  • Poor coverage (215)
  • Heavy (164)

Best Uses

  • Full coverage (1785)
  • Light to medium coverage (1500)
  • Normal skin (1136)
  • Dry skin (881)
  • Sensitive skin (776)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)
    • Reviewer Profile:
    • Brand buyer (2042), Budget shopper (1336)

Reviewed by 4232 customers

Displaying reviews 1-10

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5.0

I wished I was born this way

By pinkunicorn97

from goodway, Al

Comments about Too Faced Born This Way Absolute Perfection Foundation:

I love this foundation! its amazing it feels like you're not even wearing anything but oh it looks it I love this and I will keep buying

 
5.0

freaking amazing!

By Rita

from San Pedro

Comments about Too Faced Born This Way Absolute Perfection Foundation:

my fav!!!

 
4.0

Maple is my color.

By HaitianDiva13

from Houston, TX

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Matte Finish

Cons

    Best Uses

    • Light To Medium Coverage

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    I just love this foundation in Maple. This is my 2nd time buying it and I just love the flawless look that it gives. I was previously wearing MAC which would make my face feel like it was under a heating lamp.

     
    5.0

    i would definitely buy this again!

    By Payton

    from Byron, Ga

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting
    • Matte Finish

    Cons

      Best Uses

      • Acne-Prone or Oily Skin
      • Full Coverage
      • Light To Medium Coverage
      • Normal Skin

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      Love this product! great for covering acne and redness!

       
      5.0

      I am in love

      By Rose Gold Enthusiast

      from Raleigh, NC

      About Me Brand Buyer

      Verified Reviewer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly

      Cons

      • Too Greasy

      Best Uses

      • Dry Skin
      • Light To Medium Coverage
      • Normal Skin
      • Sensitive Skin

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      As someone with very pale skin, I have had a lot of trouble finding foundation that works for me. I normally have to spend a lot of time blending an incorrect shade into my neck in order to make a foundation work. With this foundation, the application was easier than it has been with any other foundation! This definitely is not full coverage with one pump, but it looks very natural. Although this foundation is pricey, it is worth every penny!

       
      4.0

      MY LOVE, MY EVERYTHING

      By H

      from Michigan

      About Me Budget Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Lightweight
      • Matte Finish

      Cons

        Best Uses

        • Dry Skin
        • Light To Medium Coverage
        • Normal Skin

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        i love this foundation so much

         
        5.0

        Awesome

        By Jess

        from Tx

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting
        • Matte Finish

        Cons

        • Does not stay on my nose.

        Best Uses

        • Dry Skin
        • Full Coverage
        • Normal Skin

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        I love this foundation. I can't find any products that will hold up on my porous, dry nose so that does not take away points. It feels light weight and can be applied many ways.

         
        1.0

        I wouldn't buy it again

        By Tessmax

        from Lawton OK

        About Me Brand Buyer

        Verified Buyer

        Pros

          Cons

          • Causes Breakouts
          • Difficult To Apply
          • Doesn't Stay On
          • Poor Coverage

          Best Uses

          • Light To Medium Coverage

          Comments about Too Faced Born This Way Absolute Perfection Foundation:

          Definitely just not for my skin.

           
          5.0

          i will use this as long as my face let's me

          By Liv Lea

          from Moulton, AL

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Pigmentation
          • Lightweight
          • Long-Lasting
          • Matte Finish

          Cons

            Best Uses

            • Full Coverage
            • Light To Medium Coverage

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            Honestly, I love it. It goes on smooth and stays matte all day long. I'm very proud of the product, when it says full coverage it means it!

             
            5.0

            I really like this!

            By JR mature

            from Florence, KY

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Lightweight
            • Long-Lasting
            • Matte Finish
            • Noncomodegenic

            Cons

              Best Uses

              • Light To Medium Coverage
              • Mature Skin
              • Sensitive Skin

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              A great everyday foundation.

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              341 Questions | 342 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                I have the shade snow but it's still a little too dark for me. Is the shade almond lighter or darker than snow? I can't wear swan because my undertone is more neutral yellow toned than pink toned. Almond looks darker than snow on your website, but on the too faced website it looks lighter? I can't come and see in person, I have to order online. Thanks!
                Asked on 6/30/2017 by Pale princess from undisclosed

                1 answer

                • Brand Expert

                  A:

                  Hello Beautiful... Please know that our Born This Way Absolute Perfection Foundation is not lighter than Snow. Thank you :)

                  Answered on 6/30/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                is this a radiant or matte finsh?
                Asked on 6/27/2017 by grace from US

                1 answer

                • Brand Expert

                  A:

                  Grace... Our Born This Way Foundation has an Oil-Free buildable coverage formula with Hi Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful appearance. I highly recommend checking out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert.
                  Thanks :)

                  Answered on 6/29/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Can this foundation cover redness from acne or discoloration??
                Asked on 6/26/2017 by CK from Atlanta,US

                1 answer

                • Brand Expert

                  A:

                  Hi CK... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                  Answered on 6/26/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                I current use this foundation in the Nude shade. I was needing to get something a little darker. I saw there were a few "medium" shade options so i was wondering which shade would be recommended as a step darker than the Nude? I have more of neutral - pink undertones.
                Asked on 6/20/2017 by DMitchell from Fitzgerald, GA

                1 answer

                • Brand Expert

                  A:

                  Hi D... I would recommend starting with Warm Nude or Light Beige. I also suggest stopping by your local Ulta for a custom color consultation with an Ulta Expert.
                  Thank you :)

                  Answered on 6/21/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Is this foundation good for sensitive skin?
                Asked on 6/13/2017 by Liz from Sacramento

                1 answer

                • Brand Expert

                  A:

                  Hi Liz... Please know that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                  Answered on 6/14/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Hi, I just purchased and am enjoying so far. Anyone who has been using this for a while- how long does it usually take you to go through it? And how many pumps do you use daily? Thanks so much.
                Asked on 6/13/2017 by Sofia from Portland, OR

                1 answer

                • Brand Expert

                  A:

                  Hi Sofia... I would recommend using about 1-2 pumps per application. It can last up to6 months. Thank you :)

                  Answered on 6/14/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Does this foundation give a matte finish?
                Asked on 6/12/2017 by Adriana from Phoenix,AZ

                1 answer

                • Brand Expert

                  A:

                  Hi Adrianna... It depends on your skin type. If you use this with a matte primer will help to create more of a matte base. Using powder to set is ideal as well. Thank you :)

                  Answered on 6/13/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Is this for oily or dry skin
                Asked on 6/8/2017 by remi from California US

                1 answer

                • Brand Expert

                  A:

                  Hi Remi... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                  Answered on 6/12/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                I wear the Maybelline Fit Me Matte & Poreless foundatiom in the shade 310..... which shade would be my correct match?
                Asked on 6/6/2017 by amberkaye from undisclosed

                1 answer

                • Brand Expert

                  A:

                  Hi Amber... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                  Answered on 6/6/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Is this foundation good for acne prone skin?
                Asked on 6/4/2017 by Belle from CA

                1 answer

                • Brand Expert

                  A:

                  Hi Belle... Please know that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                  Answered on 6/5/2017 by Brand Expert from Too Faced Cosmetics
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