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Too Faced Born This Way Absolute Perfection Foundation

Too Faced

Born This Way Absolute Perfection Foundation

1.0 oz Item 2290015

Color:Porcelain (fair w/ neutral-to-pink undertones)

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Skin so naturally radiant they'll think you were born this way.

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can't see the makeup and you can't see imperfections - all that's left is naturally radiant skin that looks like you were Born This Way.

This revolutionary foundation is infused with a potent combination of coconut water to naturally replenish moisture levels; nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.

Skin-loving perfection:

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient alpine rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance


Click here to find your perfect shade!

Introducing Born This Way

About Born This Way

Undetectable Foundation

Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Details+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Absolute Perfection Foundation
 
4.3

(based on 4508 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Blends well (3028)
  • Easy to apply (2989)
  • Goes on smoothly (2954)
  • Lightweight (2566)
  • Good pigmentation (2326)

Cons

  • Pricey / poor value (484)
  • Doesn't stay on (482)
  • Too greasy (345)
  • Poor coverage (237)
  • Heavy (189)

Best Uses

  • Full coverage (1913)
  • Light to medium coverage (1618)
  • Normal skin (1210)
  • Dry skin (938)
  • Sensitive skin (818)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)
    • Reviewer Profile:
    • Brand buyer (2192), Budget shopper (1410)

Reviewed by 4508 customers

Displaying reviews 1-10

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5.0

Awesome!

By GabsMJ

from Salinas, CA

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Lightweight
  • Long-Lasting
  • Matte Finish

Cons

    Best Uses

    • Dry Skin
    • Light To Medium Coverage
    • Normal Skin

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    I was previously using a drug store foundation and wanted to get something better with more coverage. I heard great reviews about this brand and loved it! No complaints so far!

     
    1.0

    Not for oily skin

    By Apryl

    from Wisconsin

    About Me Brand Buyer

    Pros

      Cons

      • Heavy
      • Too Greasy

      Best Uses

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        I was looking for something with a little more coverage than my previous foundation. I have oily skin, primarily the "T zone" is problematic for me. This foundation left my face feeling greasy. I looked in the mirror half way through the day and was mortified at what I saw. My skin looked so shiny and the foundation had settled in fine lines. I applied this with a brush, and was really cautious as to how much I was putting on. Overall, just disappointed. Will look for more of a matte finish foundation.

         
        3.0

        Wanted to love it but..

        By Hammer

        from Groton, ct

        About Me Brand Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation

        Cons

        • Doesn't Stay On
        • Heavy
        • Pricey / Poor Value
        • Too Greasy

        Best Uses

        • Dry Skin

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        I heard great things about too faced born this way so I decided to try it, I loved the coverage with it and how it looked on my face. It's easy to allly and blends out nicely.

        Unfortunately, it just felt really heavy on my face and greasy and I don't have oily skin. It transferred to my phone screen and rubbed off, even with primer, and as a mom with babies touching my face, that's a no go.

         
        5.0

        Best foundation I've ever tried as a MUA

        By Bridget Doyle

        from Lancaster CA

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting

        Cons

          Best Uses

          • Dry Skin
          • Light To Medium Coverage
          • Mature Skin
          • Normal Skin
          • Sensitive Skin

          Comments about Too Faced Born This Way Absolute Perfection Foundation:

          I am a 36-year-old make up artist and Mom of two teens who has very fair skin, naturally, with washed out freckles, and some sun spots, and fine wrinkles. I'm always trying to make my skin appear smooth, even, younger, and with a youthful tone while at the same time cover up my blemishes. Most importantly, I need to do it fast because I'm always on the run. This product is amazing because what most people don't realize about MOST makeup is that it can't cover up bad skin ! it just makes bad skin look worse and because of the hyleronic acid, coconut water, and alpine rose water and other skin friendly ingredients it really helps make your skin appear smoother and even with just a small amount of product !!! It goes on looks and feels like velvet! People always guess that I am ten years younger than I am!

           
          1.0

          Colors all too yellow

          By Icded

          from Tucson Arizona

          About Me Brand Buyer

          Comments about Too Faced Born This Way Absolute Perfection Foundation:

          I loved the texture and coverage, however all shades were way too yellow and couldn't find a match for my skin.

           
          3.0

          It's ok

          By Vikki

          from Fresno, Ca

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight

          Cons

          • Too Greasy

          Best Uses

          • Full Coverage
          • Light To Medium Coverage

          Comments about Too Faced Born This Way Absolute Perfection Foundation:

          So In the beginning it was amazing flawless look everything blended well but through out the day around my nose area it gets greasy. Also it smudges if you just barely touch it. I'll use it till I run out but I won't be buying a new one again.

           
          5.0

          I plan to buy this product again and again...love love love

          By LyndaBMW

          from Cranberry, PA

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Long-Lasting

          Cons

            Best Uses

            • Full Coverage
            • Mature Skin

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            You simply cannot go wrong with this foundation no matter what your age. Floats over your skin and removes all imperfections!

             
            2.0

            Not at all what expected

            By Beauty guru

            from MN

            About Me Brand Buyer

            Pros

              Cons

              • Doesn't Stay On
              • Heavy
              • Too Greasy

              Best Uses

                Comments about Too Faced Born This Way Absolute Perfection Foundation:

                I was told this product was lightweight and great for oily skin. My skin felt disgusting with this product. It feels cakey, creases, and oxidizes like crazy. Waste of money.

                (1 of 1 customers found this review helpful)

                 
                1.0

                Eh

                By Tiff

                from Texas

                About Me Brand Buyer

                Pros

                  Cons

                  • Doesn't Stay On
                  • Poor Coverage
                  • Pricey / Poor Value

                  Best Uses

                    Comments about Too Faced Born This Way Absolute Perfection Foundation:

                    Was very patchy

                     
                    5.0

                    #1

                    By becca

                    from indiana

                    Comments about Too Faced Born This Way Absolute Perfection Foundation:

                    I feel like I've tried every foundation made and this is the only one that lasts, it's lasts all day, looks pretty natural and finally since they made more colors I have a match and don't have to mix it with something lighter. I tried to find something that would work the same as this but would be cheaper and it did not work out. I'll be splurging on this and keep going back to this

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    365 Questions | 366 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      does this foundation oxidize badly?
                      Asked on 8/17/2017 by jes from california

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jes... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                        Answered on 8/18/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Hi, I have very fair skin with neutral undertones. Which shade would be best for me? Thanks!
                      Asked on 8/14/2017 by Zoe from Seattle, WA

                      1 answer

                      • Brand Expert

                        A:

                        Hi Zoe... I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                        Answered on 8/15/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Is this product fragrance free?
                      Asked on 8/14/2017 by Nickname (Limit 40) from Location (Limit 40)

                      1 answer

                      • Brand Expert

                        A:

                        Hi Pink... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. However, we do have a full list of ingredients for this product at Ulta.com. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                        Answered on 8/14/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      What do you put over it so it don't wipe off?
                      Asked on 8/11/2017 by Jules from Wisconsin

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jules... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                        Answered on 8/14/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      New shades were recently released. I see that Ulta carries most except for a shade called Golden Beige, not to be confused with shade Golden. Tonal wise it's in between Natural Beige and Warm Beige. I have seen it at other retailers, but not on Ulta's site. Will you be getting this shade or, is it available in stores?
                      Asked on 8/11/2017 by alyn from Southern California

                      1 answer

                      • Brand Expert

                        A:

                        Hi Alyn... Our Born This Way Foundation in Golden Beige is a medium shade with neutral undertones. It is also available at ulta.com. Thank you :)

                        Answered on 8/14/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Hi! I have been using the Too Faced Born This Way in Snow. However I feel as though it's a little too light. What would be a shade darker? I have seen a consultant and they say to use Snow but it's just too light for my liking. Any suggestions?
                      Asked on 8/5/2017 by Newb from Lufkin, Tx

                      1 answer

                      • Brand Expert

                        A:

                        Hello Beautiful... I would recommend looking at Almond or Pearl in our Born This Way Foundation. Thank you :)

                        Answered on 8/8/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Can this be applied with the silicone make up sponge?
                      Asked on 8/4/2017 by elly from phoenix

                      1 answer

                      • Brand Expert

                        A:

                        Hi Elly... Our Born This Way Foundation can be applied with your fingers, or a sponge.
                        Thanks :)

                        Answered on 8/8/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Does this foundation have SPF?
                      Asked on 8/3/2017 by Emma from Washington

                      1 answer

                      • Brand Expert

                        A:

                        Hi Emma... Our Born This Way Absolute Perfection Foundation does not contain SPF. Thank you :)

                        Answered on 8/8/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I can never find this foundation in any store so I can't match them to my shade. Which color is closest to the Estée Lauder double wear foundation in the color Rattan?
                      Asked on 8/2/2017 by Sandra from California, US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Sandra... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                        Answered on 8/8/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      i have large pores on and around my nose. Does the toofaced foundation, born this way, settle into enlarged pores making them more obvious?
                      Asked on 7/27/2017 by DB from Acton ME

                      1 answer

                      • Brand Expert

                        A:

                        Hi DB... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                        Answered on 7/28/2017 by Brand Expert from Too Faced Cosmetics
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