skip to main content
ULTA
  • Home
  • / Makeup
  • / Face
  • / Foundation
  • / Born This Way Absolute Perfection Foundation
Too Faced Born This Way Absolute Perfection Foundation

Too Faced

Born This Way Absolute Perfection Foundation

1.0 oz Item 2290015

Color:Porcelain (fair w/ neutral-to-pink undertones)

Find in Store-

Skin so naturally radiant they'll think you were born this way.

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can't see the makeup and you can't see imperfections - all that's left is naturally radiant skin that looks like you were Born This Way.

This revolutionary foundation is infused with a potent combination of coconut water to naturally replenish moisture levels; nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.

Skin-loving perfection:

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient alpine rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance


Click here to find your perfect shade!

Introducing Born This Way

About Born This Way

Undetectable Foundation

Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Details+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Absolute Perfection Foundation
 
4.3

(based on 4517 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Blends well (3036)
  • Easy to apply (2995)
  • Goes on smoothly (2963)
  • Lightweight (2573)
  • Good pigmentation (2332)

Cons

  • Pricey / poor value (486)
  • Doesn't stay on (484)
  • Too greasy (347)
  • Poor coverage (239)
  • Heavy (189)

Best Uses

  • Full coverage (1918)
  • Light to medium coverage (1625)
  • Normal skin (1213)
  • Dry skin (941)
  • Sensitive skin (821)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)
    • Reviewer Profile:
    • Brand buyer (2198), Budget shopper (1413)

Reviewed by 4517 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Best light weight foundation

By Erika

from St. Cloud mn

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting

Cons

    Best Uses

    • Dry Skin
    • Full Coverage
    • Light To Medium Coverage
    • Normal Skin

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    Love this foundation! I forget I'm wearing it and it looks so natural on. I do not need full coverage but it does even out the discoloration on my skin.

     
    5.0

    LOVE it

    By Shoo

    from FL

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight

    Cons

      Best Uses

      • Light To Medium Coverage
      • Mature Skin

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      Mix 2 shades to customize it for myself...love the coverage!

       
      3.0

      It's just ok....

      By J

      from Spokane,WA

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight

      Cons

      • Doesn't Stay On
      • Poor Coverage
      • Pricey / Poor Value

      Best Uses

      • Light To Medium Coverage

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      This product wears off over a period of a couple of hours even when used with a primer. I like full coverage and this just doesn't do it for me. It is very lightweight which I love and the color is decent for my skin tone as It is fair with a olive tint.

       
      5.0

      I WISH I was born this way!

      By Rose

      from Nashville, TN

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight
      • Long-Lasting

      Cons

      • Pricey / Poor Value

      Best Uses

      • Full Coverage

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      Loveeeeeeeeeee

       
      5.0

      One of my favorite liquid foundations!

      By Cristal

      from New York, New York

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight

      Cons

        Best Uses

        • Dry Skin
        • Full Coverage
        • Light To Medium Coverage
        • Sensitive Skin

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        Really love this foundation, doesn't love over exaggerated! Feels light on skin as well

         
        5.0

        I would but it again !

        By Vickie

        from Chillicothe,OH

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Full coverage!
        • Goes On Smoothly

        Cons

          Best Uses

          • Acne-Prone or Oily Skin
          • Full Coverage
          • Sensitive Skin

          Comments about Too Faced Born This Way Absolute Perfection Foundation:

          Will buy again covers my redness and it light but full coverage

           
          5.0

          One of my FAVES.

          By Fatmulan

          from Dayton, Ohio

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Long-Lasting

          Cons

            Best Uses

            • Full Coverage
            • Light To Medium Coverage
            • Normal Skin
            • Sensitive Skin

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            I've been using this foundation for a few years now. I switch back and forth between different brands. But I love the application and coverage. I don't have bad acne though, so I don't know how well it covers up scarring or blemished skin. I have combination skin and I wear this all day at work or school and it still looks decent at the end of a 12+ hour day. I also prime and set with their hangover spray! I recommend purchasing that with this product. Always prime your face! It makes a world of difference with foundation.

             
            2.0

            Causes break outs

            By Jordan

            from New Orleans, LA

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly

            Cons

            • Causes Breakouts
            • Too Greasy

            Best Uses

            • Light To Medium Coverage

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            I applied it with a foundation brush, and it gave a medium coverage. It blends out easily, but can be patchy. I used it for a week, and it broke me out very badly.

             
            3.0

            i would not purchase again

            By Heather

            from Chicago

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Lightweight

            Cons

            • Doesn't Stay On
            • Poor Coverage
            • Too Greasy

            Best Uses

            • Dry Skin
            • Light To Medium Coverage
            • Normal Skin

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            I am a very pale gal with ance scars and my skin is oily. I wanted to love this foundation, but it does not work well with my skin and didnt have as much coverage as i'd hoped. It is almost a sheer coverage. After about 3 to 4 hours of wearing this i would notice where its breaking apart and my skin would be very shiny. This foundation is definately for someone with dry to normal skin.

             
            5.0

            Awesome!

            By GabsMJ

            from Salinas, CA

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Lightweight
            • Long-Lasting
            • Matte Finish

            Cons

              Best Uses

              • Dry Skin
              • Light To Medium Coverage
              • Normal Skin

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              I was previously using a drug store foundation and wanted to get something better with more coverage. I heard great reviews about this brand and loved it! No complaints so far!

              Displaying reviews 1-10

              Back to top

              Previous | Next »

              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              365 Questions | 366 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                does this foundation oxidize badly?
                Asked on 8/17/2017 by jes from california

                1 answer

                • Brand Expert

                  A:

                  Hi Jes... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                  Answered on 8/18/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Hi, I have very fair skin with neutral undertones. Which shade would be best for me? Thanks!
                Asked on 8/14/2017 by Zoe from Seattle, WA

                1 answer

                • Brand Expert

                  A:

                  Hi Zoe... I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                  Answered on 8/15/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Is this product fragrance free?
                Asked on 8/14/2017 by Nickname (Limit 40) from Location (Limit 40)

                1 answer

                • Brand Expert

                  A:

                  Hi Pink... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. However, we do have a full list of ingredients for this product at Ulta.com. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                  Answered on 8/14/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                What do you put over it so it don't wipe off?
                Asked on 8/11/2017 by Jules from Wisconsin

                1 answer

                • Brand Expert

                  A:

                  Hi Jules... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                  Answered on 8/14/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                New shades were recently released. I see that Ulta carries most except for a shade called Golden Beige, not to be confused with shade Golden. Tonal wise it's in between Natural Beige and Warm Beige. I have seen it at other retailers, but not on Ulta's site. Will you be getting this shade or, is it available in stores?
                Asked on 8/11/2017 by alyn from Southern California

                1 answer

                • Brand Expert

                  A:

                  Hi Alyn... Our Born This Way Foundation in Golden Beige is a medium shade with neutral undertones. It is also available at ulta.com. Thank you :)

                  Answered on 8/14/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Hi! I have been using the Too Faced Born This Way in Snow. However I feel as though it's a little too light. What would be a shade darker? I have seen a consultant and they say to use Snow but it's just too light for my liking. Any suggestions?
                Asked on 8/5/2017 by Newb from Lufkin, Tx

                1 answer

                • Brand Expert

                  A:

                  Hello Beautiful... I would recommend looking at Almond or Pearl in our Born This Way Foundation. Thank you :)

                  Answered on 8/8/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Can this be applied with the silicone make up sponge?
                Asked on 8/4/2017 by elly from phoenix

                1 answer

                • Brand Expert

                  A:

                  Hi Elly... Our Born This Way Foundation can be applied with your fingers, or a sponge.
                  Thanks :)

                  Answered on 8/8/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                Does this foundation have SPF?
                Asked on 8/3/2017 by Emma from Washington

                1 answer

                • Brand Expert

                  A:

                  Hi Emma... Our Born This Way Absolute Perfection Foundation does not contain SPF. Thank you :)

                  Answered on 8/8/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                I can never find this foundation in any store so I can't match them to my shade. Which color is closest to the Estée Lauder double wear foundation in the color Rattan?
                Asked on 8/2/2017 by Sandra from California, US

                1 answer

                • Brand Expert

                  A:

                  Hi Sandra... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                  Answered on 8/8/2017 by Brand Expert from Too Faced Cosmetics
              • Q:

                i have large pores on and around my nose. Does the toofaced foundation, born this way, settle into enlarged pores making them more obvious?
                Asked on 7/27/2017 by DB from Acton ME

                1 answer

                • Brand Expert

                  A:

                  Hi DB... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                  Answered on 7/28/2017 by Brand Expert from Too Faced Cosmetics
              Displaying questions 1-10Previous | Next »

              Do you have a question about this product?