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Too Faced Born This Way Absolute Perfection Foundation

Too Faced

Born This Way Absolute Perfection Foundation

Porcelain (fair w/ neutral-to-pink undertones)

Item #: 2290015 Size: 1.0 oz

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Skin so naturally radiant they'll think you were born this way.

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can't see the makeup and you can't see imperfections - all that's left is naturally radiant skin that looks like you were Born This Way.

This revolutionary foundation is infused with a potent combination of coconut water to naturally replenish moisture levels; nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.

Skin-loving perfection:

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient alpine rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance


Click here to find your perfect shade!

Introducing Born This Way

About Born This Way

Undetectable Foundation

Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Absolute Perfection Foundation
 
4.3

(based on 4141 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Blends well (2754)
  • Easy to apply (2710)
  • Goes on smoothly (2687)
  • Lightweight (2360)
  • Good pigmentation (2104)

Cons

  • Pricey / poor value (426)
  • Doesn't stay on (415)
  • Too greasy (291)
  • Poor coverage (210)
  • Heavy (157)

Best Uses

  • Full coverage (1738)
  • Light to medium coverage (1464)
  • Normal skin (1107)
  • Dry skin (862)
  • Sensitive skin (762)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)
    • Reviewer Profile:
    • Brand buyer (1999), Budget shopper (1296)

Reviewed by 4141 customers

Displaying reviews 1-10

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2.0

Not created with pale girls in mind

By Abbsies

from Saginaw, MI

About Me Budget Buyer

Verified Buyer

Pros

  • Matte Finish

Cons

  • Too tan

Best Uses

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    Even with the lightest shade this foundation was too dark for my pale skin tone.

     
    3.0

    I will buy again!

    By Ally

    from Duncan, Oklahoma

    About Me Brand Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight

    Cons

    • Doesn't Stay On
    • Pricey
    • Too Greasy

    Best Uses

    • Light To Medium Coverage
    • Normal Skin

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    When I first started using this foundation, I found my skin to be extremely greasy. I felt like a total grease monkey. I added Becca primer to the mix and started putting it under the foundation. It's not as greasy anymore. I also alternate with the smashbox primer.

     
    5.0

    FLAWLESS!

    By Valerie Brown

    from Sacramento, CA

    About Me Brand Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Long-Lasting

    Cons

      Best Uses

      • Full Coverage

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      This foundation is beyond flawless for any skin type in my opinion. I'm a full coverage lover and for it being a little liquidy I was a little skeptical but... OMG full coverage in my opinion!! One of my favorite foundations and I've been wearing it everyday. Feel like it is better spoiled with a beauty sponge then a brush ! Definitely will repurchase

       
      1.0

      I was very dissatisfied with this product

      By Amber

      from Talladega,Al

      Verified Buyer

      Pros

        Cons

        • Difficult To Apply
        • Heavy
        • Poor Coverage
        • Pricey / Poor Value

        Best Uses

          Comments about Too Faced Born This Way Absolute Perfection Foundation:

          This product made me break out so horribly, I would never recommend this product to anyone.

          (0 of 1 customers found this review helpful)

           
          5.0

          Love it

          By Jenn

          from Albuquerque

          About Me Budget Buyer

          Verified Reviewer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Long-Lasting
          • Matte Finish
          • Noncomodegenic

          Cons

            Best Uses

            • Acne-Prone or Oily Skin
            • Dry Skin
            • Full Coverage
            • Light To Medium Coverage
            • Mature Skin
            • Normal Skin
            • Sensitive Skin

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            Love this foundation! I have been looking for something close to my skin color n this is it! I have golden under tones and after searching and having issues whit other brands this was the best. I love it I have combined skin and I have acne prone skin and this don't irritate my skin at all. Love it

             
            3.0

            Good Coverage

            By La Tapatia

            from Wellington, FL

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Lightweight

            Cons

            • Too Greasy

            Best Uses

            • Full Coverage

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            It provides great coverage and when used with a beauty sponge it blends in pretty nicely, the only downside is my face does look very shiny by mid-day but id you use a powder over it that usually does the trick. Keep in mind I live in Florida and it can get pretty humid.

             
            5.0

            My go to!

            By Jess

            from St Augustine fl

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Long-Lasting
            • Matte Finish

            Cons

              Best Uses

              • Full Coverage
              • Light To Medium Coverage
              • Sensitive Skin

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              I use for light/medium coverage but you can easily build up a full coverage look

               
              5.0

              IN LOVE..

              By Zo

              from Pittsburgh, PA

              About Me Budget Buyer

              Verified Reviewer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting
              • Matte Finish

              Cons

              • Pricey / Poor Value

              Best Uses

              • Dry Skin
              • Full Coverage
              • Light To Medium Coverage
              • Normal Skin
              • Sensitive Skin

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              This stuff is amazing.I find that i just need a single pump on my brush to cover my entire face I have never been one to buy expensive foundation, but now I might be hooked! I still use my old L'Oreal powder over top, but honestly I probably don't need to.

              (0 of 1 customers found this review helpful)

               
              3.0

              Liked but not loved

              By Lori

              from Apple Valley, CA

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly

              Cons

              • Pricey / Poor Value

              Best Uses

              • Light To Medium Coverage

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              I got "warm beige". It looks quite nice and matched my skin perfectly when first applied but after a few hours it seems to oxidized and my face looked dark. Maybe I'd go a shade lighter next time

              (1 of 1 customers found this review helpful)

               
              1.0

              Doest feel nice on skin and slides within minutes

              By Lauren

              from Portland or

              About Me Brand Buyer

              Pros

                Cons

                • Causes Breakouts
                • Doesn't Stay On
                • Short-lasting
                • Slides off
                • Too Greasy

                Best Uses

                • Dry Skin

                Comments about Too Faced Born This Way Absolute Perfection Foundation:

                I tried this product due to all the raving reviews I've heard but hated it instantly in the first 10 min. It felt greasy and slides off quickly and leaves a very shiny appearance.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                341 Questions | 342 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I have the shade snow but it's still a little too dark for me. Is the shade almond lighter or darker than snow? I can't wear swan because my undertone is more neutral yellow toned than pink toned. Almond looks darker than snow on your website, but on the too faced website it looks lighter? I can't come and see in person, I have to order online. Thanks!
                  Asked on 6/30/2017 by Pale princess from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Hello Beautiful... Please know that our Born This Way Absolute Perfection Foundation is not lighter than Snow. Thank you :)

                    Answered on 6/30/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  is this a radiant or matte finsh?
                  Asked on 6/27/2017 by grace from US

                  1 answer

                  • Brand Expert

                    A:

                    Grace... Our Born This Way Foundation has an Oil-Free buildable coverage formula with Hi Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful appearance. I highly recommend checking out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert.
                    Thanks :)

                    Answered on 6/29/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Can this foundation cover redness from acne or discoloration??
                  Asked on 6/26/2017 by CK from Atlanta,US

                  1 answer

                  • Brand Expert

                    A:

                    Hi CK... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                    Answered on 6/26/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I current use this foundation in the Nude shade. I was needing to get something a little darker. I saw there were a few "medium" shade options so i was wondering which shade would be recommended as a step darker than the Nude? I have more of neutral - pink undertones.
                  Asked on 6/20/2017 by DMitchell from Fitzgerald, GA

                  1 answer

                  • Brand Expert

                    A:

                    Hi D... I would recommend starting with Warm Nude or Light Beige. I also suggest stopping by your local Ulta for a custom color consultation with an Ulta Expert.
                    Thank you :)

                    Answered on 6/21/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Is this foundation good for sensitive skin?
                  Asked on 6/13/2017 by Liz from Sacramento

                  1 answer

                  • Brand Expert

                    A:

                    Hi Liz... Please know that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                    Answered on 6/14/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Hi, I just purchased and am enjoying so far. Anyone who has been using this for a while- how long does it usually take you to go through it? And how many pumps do you use daily? Thanks so much.
                  Asked on 6/13/2017 by Sofia from Portland, OR

                  1 answer

                  • Brand Expert

                    A:

                    Hi Sofia... I would recommend using about 1-2 pumps per application. It can last up to6 months. Thank you :)

                    Answered on 6/14/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Does this foundation give a matte finish?
                  Asked on 6/12/2017 by Adriana from Phoenix,AZ

                  1 answer

                  • Brand Expert

                    A:

                    Hi Adrianna... It depends on your skin type. If you use this with a matte primer will help to create more of a matte base. Using powder to set is ideal as well. Thank you :)

                    Answered on 6/13/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Is this for oily or dry skin
                  Asked on 6/8/2017 by remi from California US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Remi... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                    Answered on 6/12/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I wear the Maybelline Fit Me Matte & Poreless foundatiom in the shade 310..... which shade would be my correct match?
                  Asked on 6/6/2017 by amberkaye from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Hi Amber... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                    Answered on 6/6/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Is this foundation good for acne prone skin?
                  Asked on 6/4/2017 by Belle from CA

                  1 answer

                  • Brand Expert

                    A:

                    Hi Belle... Please know that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                    Answered on 6/5/2017 by Brand Expert from Too Faced Cosmetics
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