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Too Faced Born This Way Absolute Perfection Foundation

Too Faced

Born This Way Absolute Perfection Foundation

Porcelain (fair w/ neutral-to-pink undertones)

Item #: 2290015 Size: 1.0 oz

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Skin so naturally radiant they'll think you were born this way.

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can't see the makeup and you can't see imperfections - all that's left is naturally radiant skin that looks like you were Born This Way.

This revolutionary foundation is infused with a potent combination of coconut water to naturally replenish moisture levels; nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.

Skin-loving perfection:

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient alpine rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance


Click here to find your perfect shade!

Introducing Born This Way

About Born This Way

Undetectable Foundation

Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Absolute Perfection Foundation
 
4.3

(based on 4063 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Blends well (2687)
  • Easy to apply (2646)
  • Goes on smoothly (2621)
  • Lightweight (2312)
  • Good pigmentation (2061)

Cons

  • Pricey / poor value (419)
  • Doesn't stay on (409)
  • Too greasy (285)
  • Poor coverage (208)
  • Heavy (151)

Best Uses

  • Full coverage (1685)
  • Light to medium coverage (1434)
  • Normal skin (1083)
  • Dry skin (844)
  • Sensitive skin (741)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)
    • Reviewer Profile:
    • Brand buyer (1957), Budget shopper (1268)

Reviewed by 4063 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
5.0

Great

By Zcb

from Memphis, Tn

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Lightweight

Cons

    Best Uses

    • Full Coverage
    • Light To Medium Coverage

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    Great

     
    5.0

    Best foundation yet

    By Wildflower

    from Illinois

    About Me Brand Buyer

    Verified Reviewer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Long-Lasting
    • Matte Finish

    Cons

      Best Uses

      • Acne-Prone or Oily Skin
      • Full Coverage

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      I went into Ulta to get a color match and see what would help my acne-prone, acne scarred skin. I told them i needed full coverage that would last all day and they applied this in the color nude. I'm fair skinned and normally would of went a shade of 2 lighter than that but was told by a few people how great and natural my foundation looks. (If you get the chance GO COLOR MATCH) This is the best foundation ive found for coverage and wear and Ive tried several (bare minerals, Lancôme Teint Idole Ultra 24H, Make up forever to name a few)

       
      5.0

      Amazing coverage

      By Hair By Aimee

      from Everett, WA

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Long-Lasting

      Cons

      • Too Greasy

      Best Uses

      • Light To Medium Coverage

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      Been looking for something that covers ALL of my blemishes and this is just what I needed, not too heavy or thick, goes on super smooth and stay on all day even with me always sweating! Love it! Only thing I didn't like is that if you don't use a powder to set it then it will easily rub off just by touching your face

       
      5.0

      This is the second time I bought it & couldn't be happier

      By Kayla Belle

      from Bear Delaware

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight
      • Long-Lasting
      • Matte Finish
      • Noncomodegenic

      Cons

        Best Uses

        • Full Coverage
        • Normal Skin

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        Has great coverage best foundation I've used

         
        5.0

        best foundation ive ever used

        By isabella

        from miami, fl

        About Me Brand Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting

        Cons

          Best Uses

          • Full Coverage
          • Light To Medium Coverage
          • Normal Skin
          • Sensitive Skin

          Comments about Too Faced Born This Way Absolute Perfection Foundation:

          let me start by saying i never write reviews. i heard about this foundation through a friend who only had amazing things to say about it, so on a whim i bought it. this is not only the best shade match ive ever had, but the best foundation i have ever worn! it didnt settle into fine lines, lasted through sweat, and looked super natural. i love a foundation that's medium to full coverage, however i hate the feeling of heavy makeup on my face. this does the trick. IM SHOOK

           
          5.0

          I would buy this again over and over.

          By Makeup is my life

          from Victorville, California

          About Me Budget Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Pigmentation
          • Long-Lasting

          Cons

            Best Uses

            • Light To Medium Coverage
            • Normal Skin

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            I use this foundation all the time especially if I want a full look. It is just the best and very gentle too.

             
            4.0

            Love love love

            By Amber

            from Phoenix

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Lightweight
            • Long-Lasting
            • Matte Finish

            Cons

              Best Uses

              • Full Coverage

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              So lightweight but full coverage! You forget you are wearing makeup. But you definitely need to use a setting spray if you want really good longevity.

               
              5.0

              Excellent Coverage!

              By Rathleen

              from Indiana

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting
              • Matte Finish

              Cons

                Best Uses

                • Full Coverage
                • Sensitive Skin

                Comments about Too Faced Born This Way Absolute Perfection Foundation:

                This foundation has the best coverage. I've tried a few other brands and this is one of my all time favs.

                 
                4.0

                < 3

                By MINAI

                from Palm Bay, FL

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight
                • Long-Lasting

                Cons

                • High Price

                Best Uses

                • Dry Skin
                • Full Coverage
                • Light To Medium Coverage
                • Normal Skin
                • Sensitive Skin

                Comments about Too Faced Born This Way Absolute Perfection Foundation:

                It holds up rather well through heat, humidity and rain (i use primer, so I'm sure that helped) and maintained a satin/dewy finish all day with out a touch up or powder, it also kept my pores pretty well "hidden". I have "mature" (30 y/o) combination skin. This product didn't clog pores, get greasy, or feel like anything. One pump of product is all you need for a light /medium coverage. It does build up to full coverage.

                 
                5.0

                So smooth!

                By mrsbaker02

                from Saint Clair Shores, MI

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight
                • Long-Lasting

                Cons

                  Best Uses

                  • Acne-Prone or Oily Skin
                  • Dry Skin
                  • Full Coverage
                  • Light To Medium Coverage
                  • Normal Skin

                  Comments about Too Faced Born This Way Absolute Perfection Foundation:

                  I have fair skin and it is really difficult to find good foundation that matches my skin tone! This foundation was recommended to me by a friend and I love it! I have not regretted buying it at all! It goes on smooth and lasts all day! It feels light and can be layered for more of a full coverage, or applied lightly for a lighter/medium coverage!

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  334 Questions | 335 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is this for oily or dry skin
                    Asked on 6/8/2017 by remi from California US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Remi... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                      Answered on 6/12/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I wear the Maybelline Fit Me Matte & Poreless foundatiom in the shade 310..... which shade would be my correct match?
                    Asked on 6/6/2017 by amberkaye from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Hi Amber... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 6/6/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Is this foundation good for acne prone skin?
                    Asked on 6/4/2017 by Belle from CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi Belle... Please know that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                      Answered on 6/5/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Hello, if I use a beige foundation on benefit but the beige is just little light and the toast beige is to orange and dark for my skin. So I want to change yo too face foundation but don't know what color to buy. Can someone help me with the color match.
                    Asked on 6/3/2017 by Dalia from Fort Payne AL

                    1 answer

                    • Brand Expert

                      A:

                      Hi Dalia... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 6/5/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    What color would I be in this foundation, I never used this one!
                    Asked on 6/2/2017 by Janessa Rose from Brawley, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi Janessa... I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 6/2/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I normally wear shade 6 in philosophy miracle worker foundation what shade would you recommend?
                    Asked on 5/31/2017 by Laura from TN

                    1 answer

                    • Brand Expert

                      A:

                      Hi Laura... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 6/1/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    does this product contain SPF??
                    Asked on 5/31/2017 by Victoria from NY ,40

                    1 answer

                    • Brand Expert

                      A:

                      Hi Victoria... Our Born This Way Absolute Perfection Foundation does not contain SPF. Thank you :)

                      Answered on 6/1/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I wear the maybelline fit me matte and poreless in shade 228 soft tan what shade would I be in this one?
                    Asked on 5/30/2017 by cgarcia119 from Maywood,Ca

                    1 answer

                    • Brand Expert

                      A:

                      Hi Gizelle... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 5/31/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    My skin is currently tanned and I am looking for a foundation that not really gives a lot of coverage, just something to even it out and give me a glow. I don't want a heavy look on my face. Would you recommend this?
                    Asked on 5/29/2017 by Beth from Hendersonville TN

                    1 answer

                    • Brand Expert

                      A:

                      Hi Beth... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                      Answered on 5/31/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Hi if im shade nc35 in MAC what shade can I use on this foundation
                    Asked on 5/27/2017 by Cami from Russell kansas

                    1 answer

                    • Brand Expert

                      A:

                      Hi Cami... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 5/31/2017 by Brand Expert from Too Faced Cosmetics
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