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Clairol Born Blonde Maxi Blonding Kit

Clairol

Born Blonde Maxi Blonding Kit

Item #: 2097251

Hair color kit lightens even the darkest hair shades the very first time. Clairol Nice n¿ Easy Born Blonde Maxi includes easy-to-apply liquid lightener, developing cream, disposable gloves, lightening powder and a moisture-intensive conditioner to restore hair¿s vibrant, healthy sheen.
Follow instructions in packaging.

Precautions: Avoid any contact with eyes.  Avoid skin contact (other than areas of application).  See enclosed leaflet for important information.  Product not intended for use on children. Keep out of reach of children.
Lightening Powder: Potassium Persulfate, Sodium Silicate, Ammonium Persulfate, Silica, Sodium Lauryl Sulfate, Disodium EDTA, Ultramarines; Developing Creme: Water, Hydrogen Peroxide, Cetearyl Alcohol, Laureth-23, Steareth-21, Ceteareth-20, Polyquaternium-37, Propylene Glycol Dicaprylate / Dicaprate, Styrene / VP Copolymer, PPG-1 Trideceth-6, Etidronic Acid; Liquid Lightener: Oleic Acid, Oleth-2, Water, Propylene Glycol, Ethanolamine, Isopropyl Alcohol, Soytrimonium Chloride, Ethoxydiglycol, C12-15 Pareth-3, Hexylene Glycol, Ammonium Hydroxide, Fragrance, Erythorbic Acid, Sodium Sulfite, EDTA; Moisture Intensive Conditioner: Water, Stearyl Alcohol, Cyclopentasiloxane, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Dimethicone, Benzyl Alcohol, Fragrance, Panthenyl Ethyl Ether, EDTA, Panthenol, Methylchloroisothiazolinone, Methylisothiazolinone

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ClairolBorn Blonde Maxi Blonding Kit
 
3.7

(based on 72 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Easy to use (55)
  • Great color (35)
  • Long-lasting (26)
  • Gentle (18)
  • Natural look (18)

Cons

  • Smells bad (23)
  • Color misrepresented (17)
  • Too harsh (10)
  • Time consuming (8)
  • Messy (4)

Best Uses

  • New look (31)
  • Touch ups (26)
  • Fine hair (13)
  • Graying hair (8)
  • Thick hair (8)
    • Commitment To Color:
    • Permanent (52), Temporary (6)
    • Reviewer Profile:
    • Beauty conscious (32), Product junkie (21), Survivalist / minimalist (10)

Reviewed by 72 customers

Displaying reviews 1-10

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1.0

Doesn't do what it says it will do.

By Deb

from Lake Forest, CA

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use

Cons

  • Color Misrepresented

Best Uses

    Comments about Clairol Born Blonde Maxi Blonding Kit:

    Says it'll lighten to blonde even if you have brown or black hair. I had dark blonde / light brown hair and after using this color/bleach my hair was yellow. I new this might happen, but I was trusting the box and its claim.

    • Commitment To Color:
    • Permanent

    (2 of 2 customers found this review helpful)

     
    4.0

    I would by this product

    By Kristi

    from Kissimmee,FL

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use

    Cons

    • Time Consuming

    Best Uses

    • Graying Hair
    • New Look
    • Thinner Hair
    • Touch Ups

    Comments about Clairol Born Blonde Maxi Blonding Kit:

    I used to bleach hair from red to blonde.. To dye it grey... The results were exactly how i wanted hair ddnt turn pink went straight to blonde..

    • Commitment To Color:
    • Temporary

    (0 of 2 customers found this review helpful)

     
    1.0

    The worst ever!

    By jul

    from michigan

    Pros

      Cons

      • Color Misrepresented

      Best Uses

        Comments about Clairol Born Blonde Maxi Blonding Kit:

        Oh my god my hair turned yellow! This is the worst

        (2 of 2 customers found this review helpful)

         
        5.0

        Best Hair Color....EVER

        By Kelly W

        from Cherry Hill, NJ

        About Me Product Junkie

        Verified Reviewer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting

        Cons

          Best Uses

          • New Look
          • Thicker Hair
          • Thinner Hair
          • Touch Ups

          Comments about Clairol Born Blonde Maxi Blonding Kit:

          I used this product for the first time a little over a year ago. I went from my natural dark brown hair to platinum blonde. I keep the sides of my hair very short so my roots are noticeable within three weeks. I do have to touch up my roots often (staying this blonde is a commitment with short hair but I love it). This is the best product I've used so far and trust me I've used lots of different products to color my hair. Since my hair is naturally dark I do keep the dye on for the maximum time listed on the directions. I've used this color religiously (on my roots) every three weeks for over a year and I couldn't be happier. It's the best!

          • Commitment To Color:
          • Permanent

          (1 of 4 customers found this review helpful)

           
          1.0

          This product should come with a RUSTY HAIR WARNING!!!

          By Horrible Rusty Hair

          from Indiana

          About Me Minimalist

          Pros

            Cons

            • Color Misrepresented

            Best Uses

              Comments about Clairol Born Blonde Maxi Blonding Kit:

              My daughter has natural dark blonde hair, this product turned her roots Yellow and her hair orange, her hair looked like rust. We left it on 1 1/2 hrs. Now we're stuck with a hair ER! I hope this can be fixed!!! I would never use this product again! We have never had this problem with a home dye kit!

              (0 of 3 customers found this review helpful)

               
              3.0

              Turned my hair a little blonder than I was looking for

              By CT

              from St Paul MN

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use

              Cons

                Best Uses

                  Comments about Clairol Born Blonde Maxi Blonding Kit:

                  Turned out a little more blonde than I wanted it to be. But it seems to be taming down some after washing. I was looking to lighten my hair not looking to blonde it.

                  (5 of 5 customers found this review helpful)

                   
                  5.0

                  They recently changed this product, Two thumbs up!

                  By Helweh

                  from Fort Lauderdale, Florida

                  About Me Beauty Conscious

                  Verified Reviewer

                  Pros

                  • Easy To Use
                  • Great Color
                  • Long-Lasting
                  • Versatile

                  Cons

                  • Smells Bad

                  Best Uses

                  • New Look
                  • Thicker Hair
                  • Thinner Hair
                  • Touch Ups

                  Comments about Clairol Born Blonde Maxi Blonding Kit:

                  I started using this product about 7 years ago when I moved take couldn't find a salon that could lighten my hair without turning it orange! I had to touch up my roots today and when I opened the box I noticed that the packaging inside was different and so were the instructions, I was leery to use it at first because the new product requires 30 minutes less time. I was wondering why and also wondering if my hair was going to turn out orange with less time. I put the product in and within 15 minutes my hair was basically done, I noticed a couple of spots I missed so I touched those spots up and waited for the maximum time to make sure it was orange. After I washed it out I looked in the mirror and I couldn't believe it, ABSOLUTELY NO BRASSINESS! The old version of this product would leave a brassy color for a week after first being bleached, this is a MAJOR improvement and it takes far less time to get the color you want with the new formula. I'm impressed, two thumbs up!

                  • Commitment To Color:
                  • Permanent

                  (0 of 3 customers found this review helpful)

                   
                  3.0

                  Uggh

                  By Angel Dashie

                  from Kerrville Tx

                  Pros

                  • Easy To Use

                  Cons

                  • Color Misrepresented
                  • Smells Bad

                  Best Uses

                  • Thinner Hair

                  Comments about Clairol Born Blonde Maxi Blonding Kit:

                  I used it and it turned my hair half blonde half orange... very dissatisfied but... the half it did get it blonde was good sooooo cool.

                  • Commitment To Color:
                  • Demi-Permanent

                  (0 of 4 customers found this review helpful)

                   
                  1.0

                  do not buy

                  By extremely annoyed

                  from Toronto, ON

                  About Me Beauty Conscious

                  Pros

                    Cons

                    • Color Misrepresented
                    • Smells Bad

                    Best Uses

                      Comments about Clairol Born Blonde Maxi Blonding Kit:

                      Honestly this is probably one of the worst hair products i've purchased in a while. I had ginger hair and i wanted to go blonde, this didn't do anything for me except lighten the roots to a yellow colour. I followed the instructions exactly how it said and it still did nothing, and i left it on for the full 60 minutes. I have dyed my hair plenty of times in the past and this is the worst time yet. I would not recommend this or buy again.

                      • Commitment To Color:
                      • Permanent

                      (0 of 6 customers found this review helpful)

                       
                      3.0

                      It didn't come with instructions or gloves

                      By Lynn

                      from ohio

                      About Me Minimalist

                      Pros

                      • Don't Know

                      Cons

                      • Don't Know

                      Best Uses

                      • New Look

                      Comments about Clairol Born Blonde Maxi Blonding Kit:

                      Don't have instructions

                      • Commitment To Color:
                      • Permanent

                      Displaying reviews 1-10

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