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Clairol Born Blonde Maxi Blonding Kit

Clairol

Born Blonde Maxi Blonding Kit

Item #: 2097251

Hair color kit lightens even the darkest hair shades the very first time. Clairol Nice n¿ Easy Born Blonde Maxi includes easy-to-apply liquid lightener, developing cream, disposable gloves, lightening powder and a moisture-intensive conditioner to restore hair¿s vibrant, healthy sheen.
Follow instructions in packaging.

Precautions: Avoid any contact with eyes.  Avoid skin contact (other than areas of application).  See enclosed leaflet for important information.  Product not intended for use on children. Keep out of reach of children.
Lightening Powder: Potassium Persulfate, Sodium Silicate, Ammonium Persulfate, Silica, Sodium Lauryl Sulfate, Disodium EDTA, Ultramarines; Developing Creme: Water, Hydrogen Peroxide, Cetearyl Alcohol, Laureth-23, Steareth-21, Ceteareth-20, Polyquaternium-37, Propylene Glycol Dicaprylate / Dicaprate, Styrene / VP Copolymer, PPG-1 Trideceth-6, Etidronic Acid; Liquid Lightener: Oleic Acid, Oleth-2, Water, Propylene Glycol, Ethanolamine, Isopropyl Alcohol, Soytrimonium Chloride, Ethoxydiglycol, C12-15 Pareth-3, Hexylene Glycol, Ammonium Hydroxide, Fragrance, Erythorbic Acid, Sodium Sulfite, EDTA; Moisture Intensive Conditioner: Water, Stearyl Alcohol, Cyclopentasiloxane, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Dimethicone, Benzyl Alcohol, Fragrance, Panthenyl Ethyl Ether, EDTA, Panthenol, Methylchloroisothiazolinone, Methylisothiazolinone

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ClairolBorn Blonde Maxi Blonding Kit
 
3.7

(based on 73 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Easy to use (55)
  • Great color (35)
  • Long-lasting (26)
  • Natural look (19)
  • Gentle (18)

Cons

  • Smells bad (23)
  • Color misrepresented (17)
  • Too harsh (10)
  • Time consuming (8)
  • Messy (4)

Best Uses

  • New look (31)
  • Touch ups (26)
  • Fine hair (14)
  • Graying hair (8)
  • Thick hair (8)
    • Commitment To Color:
    • Permanent (53), Temporary (6)
    • Reviewer Profile:
    • Beauty conscious (32), Product junkie (21), Survivalist / minimalist (11)

Reviewed by 73 customers

Displaying reviews 1-10

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2.0

Not the results I was hoping for

By Helen

from South Bend, IN

About Me Minimalist

Verified Buyer

Pros

  • Natural Look

Cons

    Best Uses

    • Thinner Hair

    Comments about Clairol Born Blonde Maxi Blonding Kit:

    I have dark brown hair and I was hoping to lighten it as much as possible so that I could dye my hair a vibrant purple. The product claimed to lighten dark hair, even black. While the product was easy to use, it didn't lighten my hair as much as I was expecting. I left it on for the max amount of time, and it seemed too weak to bring my hair the blonde shade I was hoping for.

    • Commitment To Color:
    • Permanent

    (1 of 1 customers found this review helpful)

     
    1.0

    Doesn't do what it says it will do.

    By Deb

    from Lake Forest, CA

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use

    Cons

    • Color Misrepresented

    Best Uses

      Comments about Clairol Born Blonde Maxi Blonding Kit:

      Says it'll lighten to blonde even if you have brown or black hair. I had dark blonde / light brown hair and after using this color/bleach my hair was yellow. I new this might happen, but I was trusting the box and its claim.

      • Commitment To Color:
      • Permanent

      (2 of 2 customers found this review helpful)

       
      4.0

      I would by this product

      By Kristi

      from Kissimmee,FL

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use

      Cons

      • Time Consuming

      Best Uses

      • Graying Hair
      • New Look
      • Thinner Hair
      • Touch Ups

      Comments about Clairol Born Blonde Maxi Blonding Kit:

      I used to bleach hair from red to blonde.. To dye it grey... The results were exactly how i wanted hair ddnt turn pink went straight to blonde..

      • Commitment To Color:
      • Temporary

      (0 of 2 customers found this review helpful)

       
      1.0

      The worst ever!

      By jul

      from michigan

      Pros

        Cons

        • Color Misrepresented

        Best Uses

          Comments about Clairol Born Blonde Maxi Blonding Kit:

          Oh my god my hair turned yellow! This is the worst

          (2 of 2 customers found this review helpful)

           
          5.0

          Best Hair Color....EVER

          By Kelly W

          from Cherry Hill, NJ

          About Me Product Junkie

          Verified Reviewer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting

          Cons

            Best Uses

            • New Look
            • Thicker Hair
            • Thinner Hair
            • Touch Ups

            Comments about Clairol Born Blonde Maxi Blonding Kit:

            I used this product for the first time a little over a year ago. I went from my natural dark brown hair to platinum blonde. I keep the sides of my hair very short so my roots are noticeable within three weeks. I do have to touch up my roots often (staying this blonde is a commitment with short hair but I love it). This is the best product I've used so far and trust me I've used lots of different products to color my hair. Since my hair is naturally dark I do keep the dye on for the maximum time listed on the directions. I've used this color religiously (on my roots) every three weeks for over a year and I couldn't be happier. It's the best!

            • Commitment To Color:
            • Permanent

            (1 of 4 customers found this review helpful)

             
            1.0

            This product should come with a RUSTY HAIR WARNING!!!

            By Horrible Rusty Hair

            from Indiana

            About Me Minimalist

            Pros

              Cons

              • Color Misrepresented

              Best Uses

                Comments about Clairol Born Blonde Maxi Blonding Kit:

                My daughter has natural dark blonde hair, this product turned her roots Yellow and her hair orange, her hair looked like rust. We left it on 1 1/2 hrs. Now we're stuck with a hair ER! I hope this can be fixed!!! I would never use this product again! We have never had this problem with a home dye kit!

                (0 of 3 customers found this review helpful)

                 
                3.0

                Turned my hair a little blonder than I was looking for

                By CT

                from St Paul MN

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use

                Cons

                  Best Uses

                    Comments about Clairol Born Blonde Maxi Blonding Kit:

                    Turned out a little more blonde than I wanted it to be. But it seems to be taming down some after washing. I was looking to lighten my hair not looking to blonde it.

                    (5 of 5 customers found this review helpful)

                     
                    5.0

                    They recently changed this product, Two thumbs up!

                    By Helweh

                    from Fort Lauderdale, Florida

                    About Me Beauty Conscious

                    Verified Reviewer

                    Pros

                    • Easy To Use
                    • Great Color
                    • Long-Lasting
                    • Versatile

                    Cons

                    • Smells Bad

                    Best Uses

                    • New Look
                    • Thicker Hair
                    • Thinner Hair
                    • Touch Ups

                    Comments about Clairol Born Blonde Maxi Blonding Kit:

                    I started using this product about 7 years ago when I moved take couldn't find a salon that could lighten my hair without turning it orange! I had to touch up my roots today and when I opened the box I noticed that the packaging inside was different and so were the instructions, I was leery to use it at first because the new product requires 30 minutes less time. I was wondering why and also wondering if my hair was going to turn out orange with less time. I put the product in and within 15 minutes my hair was basically done, I noticed a couple of spots I missed so I touched those spots up and waited for the maximum time to make sure it was orange. After I washed it out I looked in the mirror and I couldn't believe it, ABSOLUTELY NO BRASSINESS! The old version of this product would leave a brassy color for a week after first being bleached, this is a MAJOR improvement and it takes far less time to get the color you want with the new formula. I'm impressed, two thumbs up!

                    • Commitment To Color:
                    • Permanent

                    (0 of 3 customers found this review helpful)

                     
                    3.0

                    Uggh

                    By Angel Dashie

                    from Kerrville Tx

                    Pros

                    • Easy To Use

                    Cons

                    • Color Misrepresented
                    • Smells Bad

                    Best Uses

                    • Thinner Hair

                    Comments about Clairol Born Blonde Maxi Blonding Kit:

                    I used it and it turned my hair half blonde half orange... very dissatisfied but... the half it did get it blonde was good sooooo cool.

                    • Commitment To Color:
                    • Demi-Permanent

                    (0 of 4 customers found this review helpful)

                     
                    1.0

                    do not buy

                    By extremely annoyed

                    from Toronto, ON

                    About Me Beauty Conscious

                    Pros

                      Cons

                      • Color Misrepresented
                      • Smells Bad

                      Best Uses

                        Comments about Clairol Born Blonde Maxi Blonding Kit:

                        Honestly this is probably one of the worst hair products i've purchased in a while. I had ginger hair and i wanted to go blonde, this didn't do anything for me except lighten the roots to a yellow colour. I followed the instructions exactly how it said and it still did nothing, and i left it on for the full 60 minutes. I have dyed my hair plenty of times in the past and this is the worst time yet. I would not recommend this or buy again.

                        • Commitment To Color:
                        • Permanent

                        Displaying reviews 1-10

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