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It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick

It Cosmetics

Blurred Lines Smooth Fill Gel-Crème Lipstick

Je Ne Se Quoi (perfect pink flush)

Item #: 2306336 Size: 0.1 oz

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IT Cosmetics Blurred lines Smooth Fill Gel-Crème Lipstick with a lip loving, hydrating formula features a built in primer. Optical blurring pigments provide ultimate color & correct the tone & texture of your lips in one.

Cushiony & lustrous texture envelopes lips with a glossy natural finish in a single, smooth swipe.
Glide ultra-conditioning Blurred Lines Smooth-Fill Lipstick over your lips for instant color correction, rich color and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts!
Pentaerythrityl Tetraisostearate, Polybutene, Ricinus Communis (Castor) Seed Oil, Octyldodecanol Polyethylene, Jojoba Esters, Hydrogenated Polyisobutene, Ozokerite, Disteardimonium Hectorite, Cetyl Alcohol, Propylene Carbonate, Vanillin, Trihydroxystearin, Phenoxyethanol, Carthamus Tinctorius (Safflower) Seed Oil, Sorbitan Stearate, Ethylhexyl Palmitate, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Tribehenin, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Sorbitan Isostearate, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Hydrolyzed Collagen, Palmitoyl Oligopeptide. May Contain:Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI77499), Red 7 Lake (CI 15850).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBlurred Lines Smooth Fill Gel-Crème Lipstick
 
4.1

(based on 113 reviews)

77%

of respondents would recommend this to a friend.

Pros

  • Moisturizing (80)
  • Even application (68)
  • True to color (58)
  • Convenient container (52)
  • Great color selection (48)

Cons

  • Wears off easily (33)
  • Not true to color (9)
  • Poor color selection (8)
  • Drying (3)
  • Not effective (3)

Best Uses

  • Anytime (70)
  • Everyday use (49)
  • Dry lips (30)
  • Daytime (26)
  • Going out (19)
    • Reviewer Profile:
    • Natural style (48), Classic style (44), Trendy style (7), Brand buyer (4)
    • My Beauty Routine Takes:
    • 30 minutes (6)
    • Skin Tone:
    • Medium (53), Fair (46)

Reviewed by 113 customers

Displaying reviews 1-10

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2.0

A Disappointing Waste of Money

By YouthfulLady

from Toronto/Buffalo/Flint

About Me Classic Style

Verified Buyer

Pros

  • Moisturizing

Cons

  • Not true to advertised claims
  • Poor Color Selection

Best Uses

  • Dry Lips

Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

Blurred Lines? This product is more of a lip balm than a lipstick or gloss. It felt nice on, but I would not recommend it if you want color. It did not blur the lines or plump my lips in any way. In the store, the color seemed good under their lights. At home in my bright room, it didn't look there was anything on my lips. If all you want is the smoothness of a lip balm, buy it. If you want the other features advertised for the product, you might be disappointed as I was. Ulta store staff were great about providing a substitute or refund. Thank goodness!

  • Skin Tone:
  • Medium
 
5.0

I will definitely buy this again!

By Jj

from Memphis Tennessee

About Me Classic Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Glossy Finish
  • Great Color Selection
  • Long Lasting
  • Moisturizing
  • Pleasant Tasting
  • True To Color

Cons

    Best Uses

    • Anytime
    • Daytime
    • Dry Lips
    • Everyday Use
    • Going Out
    • Special Occasions

    Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

    Love the feel of this product!

    • Skin Tone:
    • Medium
     
    5.0

    I will buy it again and again

    By Hanitra

    from NYC, NY

    About Me Natural Style

    Verified Buyer

    Pros

    • Moisturizing

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

      I even go to sleep with. Lol

      • Skin Tone:
      • Medium
       
      5.0

      Perfect red for me!

      By Kitty

      from NY

      About Me Classic Style

      Verified Buyer

      Pros

      • Even Application
      • Glossy Finish
      • Pleasant Tasting

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

        I have been looking for the perfect shade of red lipstick. This one fits the bill. It is a little bit sheer and shiny which I like but still has the great depth of color.

        • Skin Tone:
        • Fair
         
        5.0

        Yes

        By Shy

        from Blue Springs, Mo.

        About Me Classic Style

        Verified Buyer

        Pros

        • Convenient Container
        • Even Application
        • Glossy Finish
        • Great Color Selection
        • Long Lasting
        • Moisturizing
        • Pleasant Tasting
        • True To Color

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

          Very good product. True to color

          • Skin Tone:
          • Medium

          (3 of 3 customers found this review helpful)

           
          4.0

          this is for someone who likes a moist lip

          By Betts the tennis player

          from baton rouge, la

          About Me Natural Style

          Verified Buyer

          Pros

          • Great Color Selection
          • Moisturizing

          Cons

          • Wears Off Easily

          Best Uses

          • Anytime

          Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

          I love, love, love this color! but for my skin the lipstick is too moisturizing and it did not stay on my lips. I am not a constant lipstick re-applyer... so this would be good for someone who likes to add lips, lips, lips across the day.

          • Skin Tone:
          • Fair

          (1 of 1 customers found this review helpful)

           
          5.0

          I will buy this again in a new shade!

          By bobnbob

          from ta

          About Me Natural Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Long Lasting

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Everyday Use

            Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

            I put it on on the way to work. Reapply after lunch and good till I get home!

            • Skin Tone:
            • Fair

            (1 of 1 customers found this review helpful)

             
            5.0

            Wonderful Lipstick

            By Chick

            from Hixson TN

            About Me Classic Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Glossy Finish
            • Great Color Selection
            • Long Lasting
            • Moisturizing
            • Pleasant Tasting
            • True To Color

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

              Beautiful colors. Not a heavy color, but light weight

              • Skin Tone:
              • Fair

              (1 of 1 customers found this review helpful)

               
              5.0

              excelente

              By rocky

              from Waterford ct

              About Me Natural Style

              Verified Buyer

              Pros

              • Even Application
              • Glossy Finish
              • Long Lasting
              • Moisturizing
              • True To Color

              Cons

                Best Uses

                • Everyday Use

                Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

                Love it

                • Skin Tone:
                • Medium

                (1 of 1 customers found this review helpful)

                 
                5.0

                Great lipstick

                By 4-HMamaK

                from Athens

                About Me Natural Style

                Verified Buyer

                Pros

                • Even Application
                • Great Color Selection
                • Long Lasting
                • Moisturizing
                • True To Color

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

                  Great because it doesn't bleed

                  • Skin Tone:
                  • Fair

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  6 Questions | 6 Answers
                  Displaying questions 1-6
                  • Q:

                    Can you tell me which shade is the closest to Pretty in Pink lipstick butter?
                    Asked on 7/15/2016 by Icequeen from Minnesota

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, we're happy to help with this! We suggest trying out the Je Ne Sais Quoi shade for the closest match! XOXO

                      Answered on 7/19/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Does the bright red lipstick you're featuring in this catalogue last long? I need durability as I lecture to large crowds daily.
                    Asked on 4/30/2016 by Pat

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are so happy that you are looking into our blurred lines lip stick. While these are not a stain like are lipstick stains, they are long lasting. If you are looking for a true stain and long lasting red, we recommend going with our Lip Gloss Stain in Inspiring Red.
                      XOXO

                      Answered on 5/2/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I LOVE a natural look so I was thinking of the Plum Blush and perhaps the Brownish Plum lipstick.
                    I am between fair and light skin and have reddish light brown hair and green eyes. Which colors
                    do you think would work best for me. IF not the above what recommendations would work best for me.
                    Asked on 2/17/2016 by natural woman from Hot Springs, AR

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are so happy that you are interested in our Lip and Blush! They are amazing and they go perfectly together. These shades would look great on you given your skin tone and coloring.
                      XOXO

                      Answered on 2/18/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Which color Blurred Lines Smooth Fill Lipstick would be close to It Vitality Lip Flush Butter in Pillow?
                    Asked on 2/3/2016 by Coco

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      This is a great question! The shade Love is the best match for pillow.
                      XOXO

                      Answered on 2/3/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have auburn hair and light/medium skin. Which shade would you recommend?
                    Asked on 10/23/2015 by Kate

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are more than happy to assist you today - we would recommend the Auburn.
                      XOXO

                      Answered on 10/26/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    I have the lip liner in Blushing Nude. Which lipstick is the closest match?
                    Asked on 8/20/2015 by JavaG

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question and your interest in our Blushing Nude Lip Liner! We recommend pairing this Damsel and Naturally Flushed Lip stains or Daring Blurred Lines!

                      hope this is helpful!

                      XOXO

                      Answered on 8/21/2015 by Brand Expert from IT Cosmetics
                  Displaying questions 1-6

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