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It Cosmetics Blurred Lines Smooth Fill Gel-Cr%C3%A8me Lipstick

It Cosmetics

Blurred Lines Smooth Fill Gel-Crème Lipstick

0.1 oz Item 2306336

Special Free Gift with Purchase! Click for Offer Details

Color:Je Ne Se Quoi (perfect pink flush)

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GIFT WITH PURCHASE

FREE mini CC+ Cream with any $35 IT Cosmetics purchase (offer valid 10/1/17-10/21/17 or while supplies last)

FREE mini CC+ Cream w/any $35 IT Cosmetics purchase

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IT Cosmetics Blurred lines Smooth Fill Gel-Crème Lipstick with a lip loving, hydrating formula features a built in primer. Optical blurring pigments provide ultimate color & correct the tone & texture of your lips in one.

Cushiony & lustrous texture envelopes lips with a glossy natural finish in a single, smooth swipe.
Glide ultra-conditioning Blurred Lines Smooth-Fill Lipstick over your lips for instant color correction, rich color and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts!
Pentaerythrityl Tetraisostearate, Polybutene, Ricinus Communis (Castor) Seed Oil, Octyldodecanol Polyethylene, Jojoba Esters, Hydrogenated Polyisobutene, Ozokerite, Disteardimonium Hectorite, Cetyl Alcohol, Propylene Carbonate, Vanillin, Trihydroxystearin, Phenoxyethanol, Carthamus Tinctorius (Safflower) Seed Oil, Sorbitan Stearate, Ethylhexyl Palmitate, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Butyrospermum Parkii (Shea Butter), Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Tribehenin, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Sorbitan Isostearate, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Hydrolyzed Collagen, Palmitoyl Oligopeptide. May Contain:Titanium Dioxide (CI 77891), Iron Oxides (CI 77492, CI 77491, CI77499), Red 7 Lake (CI 15850).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBlurred Lines Smooth Fill Gel-Crème Lipstick
 
4.2

(based on 381 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Moisturizing (292)
  • Even application (259)
  • True to color (202)
  • Great color selection (198)
  • Convenient container (173)

Cons

  • Wears off easily (116)
  • Not true to color (23)
  • Poor color selection (20)
  • Drying (9)
  • Bad tasting (4)

Best Uses

  • Anytime (268)
  • Everyday use (155)
  • Dry lips (111)
  • Daytime (89)
  • Going out (65)
    • Reviewer Profile:
    • Natural style (178), Classic style (156), Trendy style (21), Brand buyer (4)
    • My Beauty Routine Takes:
    • 30 minutes (6)

Reviewed by 381 customers

Displaying reviews 1-10

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5.0

First lipstick I will use the entire tube of!

By Zoo Mom

from South Florida

About Me Classic Style

Verified Buyer

Pros

  • Even Application
  • Moisturizing

Cons

    Best Uses

    • Anytime
    • Daytime
    • Everyday Use

    Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

    Smoothest lipstick I have ever used. Creamy but not sticky. Gorgeous color

     
    4.0

    Great Lipstick

    By Diana

    from Austin, Tx

    About Me Natural Style

    Verified Buyer

    Pros

    • Glossy Finish
    • Long Lasting
    • Moisturizing
    • Pleasant Tasting
    • True To Color

    Cons

      Best Uses

      • Anytime
      • Dry Lips

      Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

      I can't live without it.

       
      5.0

      I'm sold! This lipstick stays on my lips.

      By Beenel

      from Birmingham AL

      About Me Natural Style

      Verified Buyer

      Pros

      • Convenient Container
      • Even Application
      • Great Color Selection

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

        Yes, I have little lines above my lips now and some lipsticks will stray into the cracks. Blurred lines stays where it belongs. I'm liking the whole It line.

         
        5.0

        Yes

        By Angel

        from SC

        About Me Classic Style

        Verified Buyer

        Pros

        • Convenient Container
        • Long Lasting
        • Moisturizing

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

          Na

           
          4.0

          Almost perfect

          By Just Momma

          from Richmond, VA

          About Me Natural Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Glossy Finish
          • Great Color Selection
          • Moisturizing
          • Pleasant Tasting
          • True To Color

          Cons

          • Wears Off Easily

          Best Uses

          • Anytime
          • Everyday Use

          Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

          The color is exactly what I've been looking for. Disappointed that it doesn't stay longer, especially since I was assured it would stay on for 4-6 hours.

           
          4.0

          I love LOVE

          By Suburban Denise

          from White Bear Lake, Minnesota

          About Me Natural Style

          Verified Buyer

          Pros

          • Glossy Finish
          • Great Color Selection
          • Moisturizing

          Cons

          • Wears Off Easily

          Best Uses

          • Anytime
          • Daytime
          • Dry Lips
          • Everyday Use
          • Going Out
          • Special Occasions

          Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

          I love, love this lipstick! You have no idea how much money I spent looking for my replacement lipstick when Covergirl discontinued my longtime fav. When I found this product I was thrilled! Bought a second tube right away. 1 for my purse and 1 for my bathroom drawer. Admit it girls, you know what I mean.
          I thought they had discontinued the color when I couldn't find it at Ulta or from the manufacturer on line. It was out of stock for about 2 months, but it is back and I'm a happy camper again.
          Two things that could be better; One, the lipstick is so soft it tends to get a little messy in the tube. Almost like it breaks at the bottom after a few applications I wish that could be fixed without loosing the easy moisturizing application. Two, it does tend to wear off pretty quickly. That may be my fault. Because it is so smooth and moisturizing, I tend To rub my lips together a lot. Those two things don't make me rethink IT LOVE as my new fav. If you want a little bit of natural color with a little gloss, you need this lipstick. Don't waste time. Get it now before they run out again. Enjoy.

           
          5.0

          Love it!

          By Coshb

          from Jackson

          About Me Natural Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Glossy Finish
          • Great Color Selection
          • Long Lasting
          • Moisturizing
          • Pleasant Tasting
          • True To Color

          Cons

            Best Uses

              Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

              Pretty color!

               
              4.0

              It's a great product

              By Lili

              from Tampa Fl

              About Me Natural Style

              Verified Buyer

              Pros

              • Great Color Selection
              • Moisturizing
              • True To Color

              Cons

                Best Uses

                • Dry Lips
                • Everyday Use

                Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

                It's a great product

                 
                5.0

                A keeper

                By China pet

                from North Carolina

                About Me Classic Style

                Verified Buyer

                Pros

                • Convenient Container
                • Even Application
                • Glossy Finish
                • Great Color Selection
                • Long Lasting
                • Moisturizing
                • Pleasant Tasting
                • True To Color

                Cons

                • None

                Best Uses

                • Anytime
                • Daytime
                • Dry Lips
                • Everyday Use
                • Going Out
                • Special Occasions

                Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

                Great lipstick no feathering.

                 
                5.0

                I will buy this product again.

                By Karina

                from S.A. Texas

                About Me Classic Style

                Verified Buyer

                Pros

                • Convenient Container
                • Even Application
                • Glossy Finish
                • Moisturizing
                • Pleasant Tasting
                • True To Color

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Blurred Lines Smooth Fill Gel-Crème Lipstick:

                  The Lipstick is very moist and creamy and your lips don't dry out or peel.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  12 Questions | 12 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I want to purchase IT waterproof lipliner stain in perfect red. What color lipstick to go with it?
                    Asked on 2/1/2017 by Patty from NJ

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! We recommend pairing The Lip Liner in Perfect Red with Blurred Lines Smooth Fill Gel-Crème Lipstick in IT Girl Red! XOXO

                      Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    does this contain gluten?
                    Asked on 1/7/2017 by Susan from US

                    1 answer

                    • Brand Expert

                      A:

                      HI there, thank you for your question! Our products are not tested to be gluten free at this time. We suggest consulting with your doctor before use of IT to assure IT is safe for your use! XOXO

                      Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this feel creamy while wearing? I've tried other lipstick brands in the gel formulation and hated how they felt.
                    Asked on 11/29/2016 by Lipstick Fanatic from Bend, OR

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The entire Blurred Lines lipsticks are extremely hydrating! They are packed with essential butters and oils to drench your lips in hydration and nourishment. They are formulated to heal your lips as you wear IT! XOXO

                      Answered on 12/1/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the Naturally Pretty a glitter or matte lipstick?
                    Asked on 11/18/2016 by Lisa from Lynchburg

                    1 answer

                    • Brand Expert

                      A:

                      Hi Lisa, thanks for your question! While none of our lipsticks have shimmer in them, they are cream based lip products. This means that they won't show up matte on the lips and it will have a slight sheen! XOXO

                      Answered on 11/21/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Hello! Is this a good lippie for mature skin? Also, I am NC20-25 with silver hair, and looking for a My Lips But Better shade. Can you recommend one? Thank you!
                    Asked on 10/30/2016 by Nancy Shmancy from My living room

                    1 answer

                    • Brand Expert

                      A:

                      Hi Nancy, we're happy to help with this! Blurred Lines is truly amazing on mature lips. As lips age, they tend to lose the natural hydration and fullness. Blurred Lines uses ingredients like collagen and hyaluronic filling spheres to nourish lips and fill in lines for a natural finish! As for shade, a great option to check out is Blushing Nude. IT has soft mauve undertones to IT and is truly perfect for everyday wear! Hope that helps :)

                      Answered on 11/1/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    What lip liner would go best with Daring? Thank you
                    Asked on 8/4/2016 by Countrygal510 from Mentor, ohio

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you so much for reaching out to us! We have found that YLBB Waterproof Lip Liner Stain in Spicy Nude works amazing with Daring. Hope that helps! XOXO

                      Answered on 8/8/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Can you tell me which shade is the closest to Pretty in Pink lipstick butter?
                    Asked on 7/15/2016 by Icequeen from Minnesota

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, we're happy to help with this! We suggest trying out the Je Ne Sais Quoi shade for the closest match! XOXO

                      Answered on 7/19/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Does the bright red lipstick you're featuring in this catalogue last long? I need durability as I lecture to large crowds daily.
                    Asked on 4/30/2016 by Pat

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are so happy that you are looking into our blurred lines lip stick. While these are not a stain like are lipstick stains, they are long lasting. If you are looking for a true stain and long lasting red, we recommend going with our Lip Gloss Stain in Inspiring Red.
                      XOXO

                      Answered on 5/2/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I LOVE a natural look so I was thinking of the Plum Blush and perhaps the Brownish Plum lipstick.
                    I am between fair and light skin and have reddish light brown hair and green eyes. Which colors
                    do you think would work best for me. IF not the above what recommendations would work best for me.
                    Asked on 2/17/2016 by natural woman from Hot Springs, AR

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are so happy that you are interested in our Lip and Blush! They are amazing and they go perfectly together. These shades would look great on you given your skin tone and coloring.
                      XOXO

                      Answered on 2/18/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Which color Blurred Lines Smooth Fill Lipstick would be close to It Vitality Lip Flush Butter in Pillow?
                    Asked on 2/3/2016 by Coco

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      This is a great question! The shade Love is the best match for pillow.
                      XOXO

                      Answered on 2/3/2016 by Brand Expert from IT Cosmetics
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