skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Blonde Platinum Blonde Shampoo
Paul Mitchell Blonde Platinum Blonde Shampoo

Paul Mitchell

Blonde Platinum Blonde Shampoo

Item #: 2222589 Size: 10.14 oz

Paul Mitchell Blonde Platinum Blonde Shampoo banishes brassiness, softens strands, and adds shine in natural and color-treated blondes. Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair.

Added bonus: Conditioning ingredients and extracts hydrate hair and intensify shine.
Wet hair. Lather and allow to remain on hair for 1-5 minutes. Rinse.

Precautions: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists.
Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, SD Alcohol 40-B (SDA-CA-2877) (Alcohol Denat.), Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Paul MitchellBlonde Platinum Blonde Shampoo
 
4.3

(based on 11 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Easy to use (4)
  • Effective (4)
  • Good value (4)
  • Smells great (3)

Cons

No Cons

Best Uses

  • Weekly use (4)
    • Hair Type:
    • Straight hair (3)
    • Reviewer Profile:
    • Brand buyer (3)

Reviewed by 11 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love this!

By Faith b

from Texas

Pros

  • Adds Shine
  • Cleans Thoroughly

Cons

  • Smells Bad

Best Uses

    Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

    I used to use the lee stafford purple shampoo but they no longer carry it at ulta. I have tried tons of purple shampoos and a lot of them turn my hair a dull dark grey color? But not this one ! This one is brightening and makes your hair a nice white blonde.

    • Hair Type:
    • Straight Hair
     
    5.0

    Great for violet tones

    By Kaitlyn2493

    from Hamden, CT

    Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

    This shampoo is extremelt effective for toning blonde hair. I am not a natural blonde, in fact, my hair is very dark brown. I went platinum blonde and started using this shampoo to maintain my color. One day I noticed in the sunlight that my hair was not only bright, shiny platinum but it had sort of a purple/silvery tone to it as well. I love the violet tone this shampoo provides! Would definitely recommend to someone who is looking to add purple without going back to the salon!

    (1 of 1 customers found this review helpful)

     
    4.0

    Love It!

    By CAM430

    from Grand Rapids, MI

    About Me Product Junkie

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Lathers Well

    Cons

      Best Uses

        Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

        I really love this product. I'm a natural blonde with highlights, and I find that my bright, sun-kissed tone tends to fade after a few washes, probably not helped by all the additional hair products and heat styling tools I use. A friend recommended this shampoo and for less than $15 I thought 'what the heck, I'll give it a try'. There are things I LOVE about this shampoo, and things I don't necessarily care for. I LOVE how it leaves my hair- a nice, bright, perfectly toned nearly white-blonde color with no brassy undertones whatsoever. Things I don't care for are the suggested 5-minute leave-in time- that's just unrealistic for me. Also I don't completely love the smell, it's definitely the "Paul Mitchell" smell which isn't terrible, but reminds me of my mom. Overall, I'll definitely continue to buy this product. The results, for the price, can't be beat.

        • Hair Type:
        • Straight Hair

        (0 of 4 customers found this review helpful)

         
        2.0

        not effective

        By Dee

        from El Centro, CA

        About Me Product Junkie

        Pros

          Cons

          • Ineffective

          Best Uses

            Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

            this product helped maybe in the slightest at the beginning when i first bleached my hair and the roots had a red tint, but it wasn't a drastic help. not worth the money. the ugly red tint remained in my hair even though i was using it a couple times a week.

            • Hair Type:
            • Straight Hair

            (1 of 2 customers found this review helpful)

             
            5.0

            Bright Blonde

            By Blonder the Better

            from Cary, NC

            About Me Brand Buyer

            Pros

            • Easy To Use
            • Effective
            • Good Value
            • Smells Great

            Cons

              Best Uses

              • Weekly Use

              Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

              I was skeptical to try a purple shampoo as a natural but highlight-helped blonde- I love this shampoo! I leave it on for 5 minutes in the shower and it makes my blonde so bright. Will definitely buy again and again.

              • My Beauty Routine Takes:
              • 10 Minutes
               
              5.0

              Absolutely amazing!!

              By Julie Mom of 2

              from Medaryville, IN

              About Me Brand Buyer

              Pros

              • Easy To Use
              • Effective
              • Good Value
              • Smells Great

              Cons

                Best Uses

                • Daily Use
                • Weekly Use

                Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                This is the best shampoo for my recently highlighted dark blonde hair. It is perfect to counteract our harsh well water and doesn't overdry my hair. I was a bit unimpressed at first, but you HAVE to leave it on for the full 5 minutes to notice a difference/maintain the color. Overall I absolutely love it!!please

                • My Beauty Routine Takes:
                • 1+ Hour

                (3 of 3 customers found this review helpful)

                 
                4.0

                Works Great!!

                By Kate the Great

                from Livonia, MI

                About Me Brand Buyer

                Verified Reviewer

                Pros

                • Easy To Use
                • Effective
                • Good Value
                • Lightweight

                Cons

                  Best Uses

                  • Daily Use
                  • Weekly Use
                  • Women

                  Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                  This is some pretty good toning shampoo! I have a full set of blonde highlights and I always had a problem with the highlights blending into my light brown hair. When I use this product, I can definitely see more contrast between my natural hair and my highlights. Other people compliment me on it too! The trick is to leave the shampoo in for the full 5 minutes. However, the shampoo can be very drying so be sure to use a quality conditioner or deep conditioner afterwards!

                  • My Beauty Routine Takes:
                  • 30 Minutes

                  (5 of 6 customers found this review helpful)

                   
                  5.0

                  My regular Toning Shampoo

                  By GlamourMom

                  from Reno, NV

                  Pros

                  • Easy To Use
                  • Effective
                  • Gentle
                  • Good Value
                  • Smells Great

                  Cons

                    Best Uses

                    • Bleached Hair
                    • Highlighedbleached Hair
                    • Weekly Use

                    Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                    This works without stripping my hair. I have highlighted hair that tends to go brassy very quickly. This shampoo does the job of keeping my blond pretty without overly drying or stripping my hair as much as other toning shampoos. This is highly pigmented so the toning results are great. I use it about once a week and follow it with a deep conditioner.

                    It is a good value for the price. Paul Mitchell is frequently "buy two get one free" at Ulta which makes it even more economical. I highly recommend giving it a try.

                    • My Beauty Routine Takes:
                    • 30 Minutes

                    (7 of 8 customers found this review helpful)

                     
                    5.0

                    follow directions!

                    By bleachblonde

                    from Portland, or

                    Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                    The key to this product is leaving it in for about 5 minutes. Throw on a shower cap and let it work it's magic for awesome white blonde results. Only purple shampoo I buy to maintain white hair

                    (4 of 5 customers found this review helpful)

                     
                    2.0

                    Did not improve brassiness.

                    By ACK-STL

                    from Miami, FL

                    Pros

                      Cons

                      • Brasiness
                      • Dried

                      Best Uses

                        Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                        I used product every time I washed hair for about a month. I saw no difference while using this product. I would not buy again.

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »