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Not Your Mother's Blonde Moment Treatment Shampoo

Not Your Mother's

Blonde Moment Treatment Shampoo

Item #: 2309118 Size: 8.0 oz

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Who says blonde moments are bad things!? Treat your golden hair with tender, loving care by protecting its true color, will cleanse gently and increase shine no matter your shade. Revitalizing & soothing dry or damaged hair, you and your hair will be ready for all of life's moments.

Benefits
  • Neutralizes and prevents brassiness
  • Enhances shine
  • Hydrates and revitalizes
  • Soothes dry and damaged hair
Ingredient highlights
Dark violet pigment to prevent brassiness and color changing
Violet rice for revitalizing and soothing dry or damaged hair

Free of:
  • Sulfates
  • Parabens
  • Phthalates
  • Dyes
  • Gluten, Nuts & Soy
    Use only once or twice a week in place of your usual shampoo. Squeeze shampoo into hands (you know how much you need!) and work into wet hair. Rinse thoroughly. If needed, follow up with your favorite Not Your Mother¿s conditioner. Safe for use on all shades of hair.
    Water/Aqua, Sodium Lauroyl, Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycerin, Glycol Distearate, Fragrance/Parfum, Peg-120 Methyl Glucose Dioleate, Polyquaternium-10, Quaternium-80, Oryza Sativa (Rice) Extract, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid, Ext.Violet 2 (Ci 60730).

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Not Your Mother'sBlonde Moment Treatment Shampoo
     
    4.6

    (based on 20 reviews)

    100%

    of respondents would recommend this to a friend.

    Pros

    • Great smell (13)
    • Cleans thoroughly (11)
    • Improves hair health (9)
    • Lathers well (9)
    • Gentle (7)

    Cons

    • Doesn't lather well (3)

    Best Uses

    • Blonde hair (3)
    • Daily use (3)
    • Thick hair (3)
      • Hair Type:
      • Wavy hair (9), Straight hair (6)
      • Reviewer Profile:
      • Product junkie (8), Survivalist / minimalist (5)

    Reviewed by 20 customers

    Displaying reviews 1-10

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    3.0

    Average Shampoo. Not a "purple" shampoo.

    By Niknik

    from Orlando, FL

    About Me Product Junkie

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Gentle
    • Great Smell

    Cons

    • Doesn't Lather Well
    • Ineffective

    Best Uses

    • Daily Use

    Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

    I thought this product would deposite more purple/silver tones. It did but not as strongly as I was suspecting. It works like an everyday shampoo but didn't work as harshly, toning my brassiness, as I wanted.

    • Hair Type:
    • Wavy Hair
     
    5.0

    I love this product!

    By Ev

    from Fontana, Ca

    About Me Product Junkie

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell
    • Helps with frizz
    • Improves Hair Health

    Cons

      Best Uses

      • Thicker Hair

      Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

      I have very long and thick hair and it's very dry in general and I just recently went blonder on my highlights so I definitely needed something to tone the brassiness that comes with bleach and this product not only fixes that slowly with each use, it moisturizers my dead hair! It feels so soft when I get out the shower and there's no more frizz!

      • Hair Type:
      • Wavy Hair
       
      5.0

      Love it!

      By Angie

      from Colorado

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Blonde hair
        • Thicker Hair
        • Twice a week

        Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

        I'm a natural blonde and my light hair tends to get brassy roots during the Colorado winters when I'm out of the sun! This helps out a lot, smells great, and gently cleanses well! You really can't get purple shampoos that work this well for this cheap!

        • Hair Type:
        • Wavy Hair
         
        1.0

        I would not repurchase

        By Jo

        from Hartford CT

        Pros

          Cons

          • Ineffective

          Best Uses

            Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

            I am honestly surprised by the good reviews. I normally use the dpHue purple shampoo but was looking for a cheaper alternative. I loaded my hair up with this and left it in for 20 minutes, it did not tone at all. Try it but keep your receipt if it doesn't work for you.

             
            5.0

            The blonde is blonder

            By NaturalGlo

            from Sandusky, OH

            Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

            Used this for the first time today. I got some pretty intense blonde highlights about a week ago and it was already getting a bit brassy since I am an everyday hair washer. This stuff immediately brought it back to life. Plus my hair feels super soft. Great price. Great outcome.

             
            5.0

            Love it!!!

            By Kelley

            from Florida

            About Me Product Junkie

            Pros

            • Gentle
            • Great Smell
            • Improves Hair Health

            Cons

              Best Uses

                Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                Just dyed my hair from dark brown to blonde and was super nervous about it being brassy but this shampoo makes a world of a difference!!! First of all it smells amazing!!! It also doesn't make your hair feel like straw after using it!!! It makes it pretty soft actually!! It's definitely the only one I'm ever going to use!!

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Worth every penny!

                By D

                from NYC

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Curly Hair
                  • Daily Use

                  Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                  Removed all of my brassiness after about three uses!

                  • Hair Type:
                  • Very Curly Hair
                   
                  5.0

                  Toned my brunette hair

                  By Amber M

                  from Flint, Mi

                  About Me Product Junkie

                  Verified Reviewer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • Thicker Hair
                    • Thinner Hair

                    Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                    I have thick, frizzy, wavy, brown, half virgin hair (used to be a bottle ginger; dyed it my natural color and let it grow out). My roots are very cool toned but the bottom still pulls pretty warm from covering dyed hair from years ago. I wet my hair, rung the water out, and worked this through my hair. I tried not to lather too much, and let it sit while I washed my body. Then I lathered gently and rinsed. Never. Ever. Have I felt like I could skip conditioner, but this seriously made my hair feel so strong and smooth. I didn't even know shampoo could do that. I'm planning on using this once a week (I only wash my hair a couple times a week), but already I notice a huge difference. My ends are a nice cool tone and look so natural with my roots. I've tried other toning shampoos before and this is the first time I've seen a drugstore brand with such crazy high pigment. My hair feels amazing and it's helped control my frizz and give me insane shine with my regular routine.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Love it!

                    By Maisie

                    from Las Vegas, NV

                    About Me Professional Stylist

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Great Smell

                    Cons

                    • Weird texture

                    Best Uses

                    • Brassy hair

                    Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                    Awesome purple shampoo, cuts through brassiness in the first use and it smells great which is hard to find with purple shampoo!

                     
                    5.0

                    Fantastic!

                    By Laffytaffy

                    from Chandler, Arizona

                    About Me Minimalist

                    Pros

                    • Cleans Thoroughly
                    • Great Smell

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                      I have used many " blonde " treatment shampoos over the coarse of having highlighted hair. For the price, this is the best I have used. It does take a few washings to see the difference, but at least you can . When this goes on sale buy one get one 50% off , this is a stock up on product. I wish there was a conditioner to go along with the shampoo, but I realize that the strength of the product usually is in the shampoo. Start this when you first get highlights and you may get better first time results. For me, I started after the brassy strands started to show. This is a " non drying shampoo" which is a plus for anyone, but I am over 50 so it's important for my already aging , highlighted hair ;)

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

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