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Not Your Mother's Blonde Moment Treatment Shampoo

Not Your Mother's

Blonde Moment Treatment Shampoo

Item #: 2309118 Size: 8.0 oz

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Who says blonde moments are bad things!? Treat your golden hair with tender, loving care by protecting its true color, will cleanse gently and increase shine no matter your shade. Revitalizing & soothing dry or damaged hair, you and your hair will be ready for all of life's moments.

Benefits
  • Neutralizes and prevents brassiness
  • Enhances shine
  • Hydrates and revitalizes
  • Soothes dry and damaged hair
Ingredient highlights
Dark violet pigment to prevent brassiness and color changing
Violet rice for revitalizing and soothing dry or damaged hair

Free of:
  • Sulfates
  • Parabens
  • Phthalates
  • Dyes
  • Gluten, Nuts & Soy
    Use only once or twice a week in place of your usual shampoo. Squeeze shampoo into hands (you know how much you need!) and work into wet hair. Rinse thoroughly. If needed, follow up with your favorite Not Your Mother¿s conditioner. Safe for use on all shades of hair.
    Water/Aqua, Sodium Lauroyl, Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycerin, Glycol Distearate, Fragrance/Parfum, Peg-120 Methyl Glucose Dioleate, Polyquaternium-10, Quaternium-80, Oryza Sativa (Rice) Extract, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid, Ext.Violet 2 (Ci 60730).

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Not Your Mother'sBlonde Moment Treatment Shampoo
     
    4.5

    (based on 30 reviews)

    92%

    of respondents would recommend this to a friend.

    Pros

    • Great smell (19)
    • Cleans thoroughly (15)
    • Improves hair health (11)
    • Lathers well (11)
    • Gentle (9)

    Cons

    • Doesn't lather well (7)
    • Dries hair out (3)

    Best Uses

    • Blonde hair (3)
    • Daily use (3)
    • Thick hair (3)
      • Hair Type:
      • Wavy hair (15), Straight hair (8)
      • Reviewer Profile:
      • Product junkie (10), Survivalist / minimalist (8), Beauty conscious (6)

    Reviewed by 30 customers

    Displaying reviews 1-10

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    (1 of 1 customers found this review helpful)

     
    5.0

    Noticable brightening effect

    By 118octane

    from Fairbanks, Alaska

    About Me Beauty Conscious

    Verified Reviewer

    Pros

    • Brightens
    • Cleans Thoroughly

    Cons

    • Doesn't Lather Well

    Best Uses

      Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

      I bought this shampoo to brighten/whiten my blonde and it does just that. I just leave it in for a few minutes and notice a difference after my shower. It cleans well. I am prone to oily roots and this shampoo does not seem to leave buildup. It smells okay, kind of a grape smell. Doesn't lather very well.

      • Hair Type:
      • Wavy Hair

      (4 of 5 customers found this review helpful)

       
      4.0

      Worked

      By alj

      from Chicago, IL

      About Me Product Junkie

      Pros

      • Does What It Claims

      Cons

      • Dries Hair Out

      Best Uses

      • Oily Hair
      • Thinner Hair

      Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

      I was in search of a purple shampoo to cool down my brassy tones and this did that. I left it on for 15 minutes and it dried my hair out really badly. But I guess all toning shampoos will do that (think of how bad it is to dye your hair). I definitely needed a few deep moisturizing masks to overcome the dryness, but it improved the color of my hair within the first wash and I no longer feel like I need to get my hair toned professionally.

      • Hair Type:
      • Very Curly Hair

      (0 of 1 customers found this review helpful)

       
      5.0

      Awesome

      By Angie

      from Wichita Ks

      About Me Product Junkie

      Verified Buyer

      Pros

      • Great Smell
      • Kept my blonde, blonde. Didn't turn yellow!

      Cons

        Best Uses

          Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

          I used this product to keep my hair blonde so it wouldn't turn yellow

          • Hair Type:
          • Wavy Hair
           
          4.0

          Love it

          By Lacie

          from Tyler TX

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Great Smell

          Cons

          • Doesn't Lather Well

          Best Uses

            Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

            I was very pleased with this purchase. It smelled great and I feel like it made a difference in the first wash. The price was also a great plus. Only thing was that it seemed like it didn't lather well. Other than that it's great.

            • Hair Type:
            • Wavy Hair

            (15 of 15 customers found this review helpful)

             
            5.0

            This product is incredible

            By StacyAnne92

            from Connecticut

            About Me Beauty Conscious

            Verified Reviewer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well
            • Neutralizes Brassy Tones

            Cons

              Best Uses

                Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                This shampoo is amazing. I'm so glad I did my research first and chose this purple shampoo over others. My hair is naturally dark blonde and I got a partial balayage 4 months ago. My hair slowly started getting warmer tones until I realized it was really orange. I've used this shampoo three times over the past two weeks and almost all of the brassiness in my hair is gone. I'm really shocked it worked this well, I saw a noticeable difference after the first wash. It lathers surprisingly well for a sulfate free shampoo and leaves my hair so soft and clean. It smells really nice, too. I leave it in for about 5 minutes, and sometimes don't feel the need to condition afterwards because it leaves my hair so soft. The picture below is a before and after of my hair at its most orange, and this morning after the 3rd wash with this shampoo. I love this stuff!

                • Hair Type:
                • Wavy Hair
                 
                5.0

                helpful

                By Natalie

                from Michigan

                Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                I have natural strawberry blonde and hair and a few months ago got blonde highlights for something new to try. I have well water so it tends to get a brassy hue but even after one use of this product my hair was brighter and the highlights were more definitive. It takes a decent amount of product to create a lather but since it's so cheap it doesn't bother me to use that much.

                (1 of 1 customers found this review helpful)

                 
                5.0

                Blondes Rejoice!

                By Mary

                from Rhode Island

                About Me Minimalist

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health

                Cons

                • Doesn't Lather Well

                Best Uses

                  Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                  After just one wash life was brought back into my natural blonde hair. This is definitely a color saver during the winter months.

                  • Hair Type:
                  • Wavy Hair

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  Results after first application

                  By Pom mommy

                  from Charlotte

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                      Being a platinum blonde...my hair color oxidizes and tends to yellow around my face. I have tried,expensive salon purple products that are not as impressive as NM. USE IT 1-2 times a week. For my fine hair that's enough. More often tends to dry it out.

                      • Hair Type:
                      • Straight Hair
                       
                      3.0

                      OK...

                      By Meg

                      from Tampa

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Great Smell

                      Cons

                      • Doesn't Lather Well
                      • Dries Hair Out

                      Best Uses

                        Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                        I guess this does what it says it does. You have to use ALOT to get a lather. Leaves hair feeling dry even with conditioning.

                        • Hair Type:
                        • Straight Hair

                        (0 of 1 customers found this review helpful)

                         
                        1.0

                        I would spend the extra money

                        By Alyssa

                        from Diamond Bar, CA

                        About Me Minimalist

                        Verified Reviewer

                        Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                        I thought I was really going to like this product since I love the NYM brand but this was definitely a miss for me. I blow dried my hair after I washed it and it made it feel super dirty, kinda like I put too much product in it.

                        • Hair Type:
                        • Wavy Hair

                        Displaying reviews 1-10

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