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Not Your Mother's Blonde Moment Treatment Shampoo

Not Your Mother's

Blonde Moment Treatment Shampoo

Item #: 2309118 Size: 8.0 oz

Who says blonde moments are bad things!? Treat your golden hair with tender, loving care by protecting its true color, will cleanse gently and increase shine no matter your shade. Revitalizing & soothing dry or damaged hair, you and your hair will be ready for all of life's moments.

Benefits
  • Neutralizes and prevents brassiness
  • Enhances shine
  • Hydrates and revitalizes
  • Soothes dry and damaged hair
Ingredient highlights
Dark violet pigment to prevent brassiness and color changing
Violet rice for revitalizing and soothing dry or damaged hair

Free of:
  • Sulfates
  • Parabens
  • Phthalates
  • Dyes
  • Gluten, Nuts & Soy
    Use only once or twice a week in place of your usual shampoo. Squeeze shampoo into hands (you know how much you need!) and work into wet hair. Rinse thoroughly. If needed, follow up with your favorite Not Your Mother¿s conditioner. Safe for use on all shades of hair.
    Water/Aqua, Sodium Lauroyl, Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycerin, Glycol Distearate, Fragrance/Parfum, Peg-120 Methyl Glucose Dioleate, Polyquaternium-10, Quaternium-80, Oryza Sativa (Rice) Extract, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid, Ext.Violet 2 (Ci 60730).

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Not Your Mother'sBlonde Moment Treatment Shampoo
     
    4.5

    (based on 28 reviews)

    91%

    of respondents would recommend this to a friend.

    Pros

    • Great smell (19)
    • Cleans thoroughly (14)
    • Improves hair health (11)
    • Lathers well (11)
    • Gentle (9)

    Cons

    • Doesn't lather well (6)

    Best Uses

    • Blonde hair (3)
    • Daily use (3)
    • Thick hair (3)
      • Hair Type:
      • Wavy hair (14), Straight hair (8)
      • Reviewer Profile:
      • Product junkie (9), Survivalist / minimalist (8), Beauty conscious (5)

    Reviewed by 28 customers

    Displaying reviews 1-10

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    5.0

    Awesome

    By Angie

    from Wichita Ks

    About Me Product Junkie

    Verified Buyer

    Pros

    • Great Smell
    • Kept my blonde, blonde. Didn't turn yellow!

    Cons

      Best Uses

        Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

        I used this product to keep my hair blonde so it wouldn't turn yellow

        • Hair Type:
        • Wavy Hair
         
        4.0

        Love it

        By Lacie

        from Tyler TX

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Great Smell

        Cons

        • Doesn't Lather Well

        Best Uses

          Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

          I was very pleased with this purchase. It smelled great and I feel like it made a difference in the first wash. The price was also a great plus. Only thing was that it seemed like it didn't lather well. Other than that it's great.

          • Hair Type:
          • Wavy Hair

          (12 of 12 customers found this review helpful)

           
          5.0

          This product is incredible

          By StacyAnne92

          from Connecticut

          About Me Beauty Conscious

          Verified Reviewer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well
          • Neutralizes Brassy Tones

          Cons

            Best Uses

              Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

              This shampoo is amazing. I'm so glad I did my research first and chose this purple shampoo over others. My hair is naturally dark blonde and I got a partial balayage 4 months ago. My hair slowly started getting warmer tones until I realized it was really orange. I've used this shampoo three times over the past two weeks and almost all of the brassiness in my hair is gone. I'm really shocked it worked this well, I saw a noticeable difference after the first wash. It lathers surprisingly well for a sulfate free shampoo and leaves my hair so soft and clean. It smells really nice, too. I leave it in for about 5 minutes, and sometimes don't feel the need to condition afterwards because it leaves my hair so soft. The picture below is a before and after of my hair at its most orange, and this morning after the 3rd wash with this shampoo. I love this stuff!

              • Hair Type:
              • Wavy Hair
               
              5.0

              helpful

              By Natalie

              from Michigan

              Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

              I have natural strawberry blonde and hair and a few months ago got blonde highlights for something new to try. I have well water so it tends to get a brassy hue but even after one use of this product my hair was brighter and the highlights were more definitive. It takes a decent amount of product to create a lather but since it's so cheap it doesn't bother me to use that much.

              (1 of 1 customers found this review helpful)

               
              5.0

              Blondes Rejoice!

              By Mary

              from Rhode Island

              About Me Minimalist

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health

              Cons

              • Doesn't Lather Well

              Best Uses

                Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                After just one wash life was brought back into my natural blonde hair. This is definitely a color saver during the winter months.

                • Hair Type:
                • Wavy Hair

                (0 of 1 customers found this review helpful)

                 
                5.0

                Results after first application

                By Pom mommy

                from Charlotte

                About Me Minimalist

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Great Smell
                • Lathers Well

                Cons

                  Best Uses

                    Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                    Being a platinum blonde...my hair color oxidizes and tends to yellow around my face. I have tried,expensive salon purple products that are not as impressive as NM. USE IT 1-2 times a week. For my fine hair that's enough. More often tends to dry it out.

                    • Hair Type:
                    • Straight Hair
                     
                    3.0

                    OK...

                    By Meg

                    from Tampa

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Great Smell

                    Cons

                    • Doesn't Lather Well
                    • Dries Hair Out

                    Best Uses

                      Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                      I guess this does what it says it does. You have to use ALOT to get a lather. Leaves hair feeling dry even with conditioning.

                      • Hair Type:
                      • Straight Hair

                      (0 of 1 customers found this review helpful)

                       
                      1.0

                      I would spend the extra money

                      By Alyssa

                      from Diamond Bar, CA

                      About Me Minimalist

                      Verified Reviewer

                      Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                      I thought I was really going to like this product since I love the NYM brand but this was definitely a miss for me. I blow dried my hair after I washed it and it made it feel super dirty, kinda like I put too much product in it.

                      • Hair Type:
                      • Wavy Hair

                      (2 of 2 customers found this review helpful)

                       
                      3.0

                      Average Shampoo. Not a "purple" shampoo.

                      By Niknik

                      from Orlando, FL

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell

                      Cons

                      • Doesn't Lather Well
                      • Ineffective

                      Best Uses

                      • Daily Use

                      Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                      I thought this product would deposite more purple/silver tones. It did but not as strongly as I was suspecting. It works like an everyday shampoo but didn't work as harshly, toning my brassiness, as I wanted.

                      • Hair Type:
                      • Wavy Hair

                      (2 of 2 customers found this review helpful)

                       
                      5.0

                      I love this product!

                      By Ev

                      from Fontana, Ca

                      About Me Product Junkie

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Great Smell
                      • Helps with frizz
                      • Improves Hair Health

                      Cons

                        Best Uses

                        • Thicker Hair

                        Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                        I have very long and thick hair and it's very dry in general and I just recently went blonder on my highlights so I definitely needed something to tone the brassiness that comes with bleach and this product not only fixes that slowly with each use, it moisturizers my dead hair! It feels so soft when I get out the shower and there's no more frizz!

                        • Hair Type:
                        • Wavy Hair

                        Displaying reviews 1-10

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