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Not Your Mother's Blonde Moment Treatment Shampoo

Not Your Mother's

Blonde Moment Treatment Shampoo

Item #: 2309118 Size: 8.0 oz

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Who says blonde moments are bad things!? Treat your golden hair with tender, loving care by protecting its true color, will cleanse gently and increase shine no matter your shade. Revitalizing & soothing dry or damaged hair, you and your hair will be ready for all of life's moments.

Benefits
  • Neutralizes and prevents brassiness
  • Enhances shine
  • Hydrates and revitalizes
  • Soothes dry and damaged hair
Ingredient highlights
Dark violet pigment to prevent brassiness and color changing
Violet rice for revitalizing and soothing dry or damaged hair

Free of:
  • Sulfates
  • Parabens
  • Phthalates
  • Dyes
  • Gluten, Nuts & Soy
    Use only once or twice a week in place of your usual shampoo. Squeeze shampoo into hands (you know how much you need!) and work into wet hair. Rinse thoroughly. If needed, follow up with your favorite Not Your Mother¿s conditioner. Safe for use on all shades of hair.
    Water/Aqua, Sodium Lauroyl, Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycerin, Glycol Distearate, Fragrance/Parfum, Peg-120 Methyl Glucose Dioleate, Polyquaternium-10, Quaternium-80, Oryza Sativa (Rice) Extract, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid, Ext.Violet 2 (Ci 60730).

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Not Your Mother'sBlonde Moment Treatment Shampoo
     
    4.5

    (based on 35 reviews)

    93%

    of respondents would recommend this to a friend.

    Pros

    • Great smell (21)
    • Cleans thoroughly (17)
    • Lathers well (14)
    • Gentle (11)
    • Improves hair health (11)

    Cons

    • Doesn't lather well (7)
    • Dries hair out (4)

    Best Uses

    • Blonde hair (3)
    • Daily use (3)
    • Thick hair (3)
      • Hair Type:
      • Wavy hair (16), Straight hair (10), Very curly hair (3)
      • Reviewer Profile:
      • Product junkie (13), Survivalist / minimalist (10), Beauty conscious (6)

    Reviewed by 35 customers

    Displaying reviews 1-10

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    5.0

    I would buy this product again and again!!

    By Js

    from Pittsburgh

    About Me Minimalist

    Pros

    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Lathers Well

    Cons

      Best Uses

        Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

        I bought this product after much research. I recently got my hair highlighted and as the days went on I continued to feel like my hair was too brassy. I have had such a difficult time finding a hair salon that gets my color "just right". I kid you not, I used this one time and my brassy color was gone!!!! I am so happy with this product and would buy this again and want to tell others about it, because I know how frustrating it can be.

        • Hair Type:
        • Straight Hair
         
        4.0

        Really does work with keeping the hair blonde and not brassy

        By BeautyProducts

        from Miami

        About Me Product Junkie

        Pros

          Cons

          • Dries Hair Out

          Best Uses

          • High-lighted blonde hair

          Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

          This product does work to keep your hair blonde instead of turning a brassy color. I use it a few times a week; not every time I wash my hair. It really does dry it out, though. It works best to leave it in for a few minutes, wash it out WELL, and then put in your regular conditioner for a few minutes to make your hair soft again.

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          THE BEST purple shampoo!!!!

          By Sam

          from Lake Grove, NY

          About Me Product Junkie

          Verified Reviewer

          Pros

          • Cleans Thoroughly
          • Gentle
          • Lathers Well

          Cons

            Best Uses

              Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

              I am super picky about my hair products, I bleach my hair often whether it be for highlights or an ombre. I am always in need of a good purple shampoo. I usually use Shimmer Lights, and even tried JOICO (did not clean my hair at all, left it super greasy) and I decided to pick this up because I needed a few other NYM products. This stuff is amazing, easily beats out all the other purple shampoos I've used! It is a very dark deep purple which is perfect to tone our brassiness, and I saw results immediately! It did not dry out my hair and did not leave me greasy either.
              If you are in search for a good purple shampoo, do not hesitate !!! This is by far the BEST purple shampoo!!!

              (1 of 1 customers found this review helpful)

               
              4.0

              Takes out the yellow/orange tones

              By Eliza

              from VA

              About Me Product Junkie

              Verified Buyer

              Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

              I had just had my hair colored and the blonde came out to gold (read: yellow and orange) for my taste. I was actually freaking out over the color not being right. So I did a little research online and decided on this. After 3 uses my blonde looked much more neutral. I'm impressed with this product especially at this price! It's certainly not a color corrector but it really helped. It's not drying either.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Works so fast!

              By Brooke

              from Weatherford, TX

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                  Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                  Just as effective as a salon brand purple shampoo. It is a deep violet, smells great and gives a noticeable difference after the first wash!

                  • Hair Type:
                  • Very Curly Hair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Noticable brightening effect

                  By 118octane

                  from Fairbanks, Alaska

                  About Me Beauty Conscious

                  Verified Reviewer

                  Pros

                  • Brightens
                  • Cleans Thoroughly

                  Cons

                  • Doesn't Lather Well

                  Best Uses

                    Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                    I bought this shampoo to brighten/whiten my blonde and it does just that. I just leave it in for a few minutes and notice a difference after my shower. It cleans well. I am prone to oily roots and this shampoo does not seem to leave buildup. It smells okay, kind of a grape smell. Doesn't lather very well.

                    • Hair Type:
                    • Wavy Hair

                    (5 of 6 customers found this review helpful)

                     
                    4.0

                    Worked

                    By alj

                    from Chicago, IL

                    About Me Product Junkie

                    Pros

                    • Does What It Claims

                    Cons

                    • Dries Hair Out

                    Best Uses

                    • Oily Hair
                    • Thinner Hair

                    Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                    I was in search of a purple shampoo to cool down my brassy tones and this did that. I left it on for 15 minutes and it dried my hair out really badly. But I guess all toning shampoos will do that (think of how bad it is to dye your hair). I definitely needed a few deep moisturizing masks to overcome the dryness, but it improved the color of my hair within the first wash and I no longer feel like I need to get my hair toned professionally.

                    • Hair Type:
                    • Very Curly Hair

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    Awesome

                    By Angie

                    from Wichita Ks

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Great Smell
                    • Kept my blonde, blonde. Didn't turn yellow!

                    Cons

                      Best Uses

                        Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                        I used this product to keep my hair blonde so it wouldn't turn yellow

                        • Hair Type:
                        • Wavy Hair
                         
                        4.0

                        Love it

                        By Lacie

                        from Tyler TX

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Adds Shine
                        • Great Smell

                        Cons

                        • Doesn't Lather Well

                        Best Uses

                          Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                          I was very pleased with this purchase. It smelled great and I feel like it made a difference in the first wash. The price was also a great plus. Only thing was that it seemed like it didn't lather well. Other than that it's great.

                          • Hair Type:
                          • Wavy Hair

                          (19 of 20 customers found this review helpful)

                           
                          5.0

                          This product is incredible

                          By StacyAnne92

                          from Connecticut

                          About Me Beauty Conscious

                          Verified Reviewer

                          Pros

                          • Adds Shine
                          • Adds Volume
                          • Cleans Thoroughly
                          • Gentle
                          • Great Smell
                          • Improves Hair Health
                          • Lathers Well
                          • Neutralizes Brassy Tones

                          Cons

                            Best Uses

                              Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                              This shampoo is amazing. I'm so glad I did my research first and chose this purple shampoo over others. My hair is naturally dark blonde and I got a partial balayage 4 months ago. My hair slowly started getting warmer tones until I realized it was really orange. I've used this shampoo three times over the past two weeks and almost all of the brassiness in my hair is gone. I'm really shocked it worked this well, I saw a noticeable difference after the first wash. It lathers surprisingly well for a sulfate free shampoo and leaves my hair so soft and clean. It smells really nice, too. I leave it in for about 5 minutes, and sometimes don't feel the need to condition afterwards because it leaves my hair so soft. The picture below is a before and after of my hair at its most orange, and this morning after the 3rd wash with this shampoo. I love this stuff!

                              • Hair Type:
                              • Wavy Hair

                              Displaying reviews 1-10

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