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Joico Blonde Life Brightening Shampoo

Joico

Blonde Life Brightening Shampoo

Item 2521947

Size:33.8 oz

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Joico is all about blonde moments. The kind where you gently cleanse your highlighted hair with their extraordinary sulfate-free Brightening Shampoo-a highly targeted formula that lifts away dirt and oil, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster. Rinse...and watch your comb slide smoothly and easily through soft-as-silk strands.

Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian tamanu and manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.
Apply to wet hair, lather and rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Gardenia Tahitensis Flower Extract, Sorbitol,Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Peg-90m, C12-13 Pareth-23, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Tetrasodium Edta, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Dmdm Hydantoin, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoBlonde Life Brightening Shampoo
 
4.3

(based on 38 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (28)
  • Lathers well (24)
  • Adds shine (22)
  • Great smell (21)
  • Improves hair health (19)

Cons

  • Dries hair out (3)

Best Uses

  • Daily use (11)
  • Fine hair (7)
  • Curly hair (4)
  • Oily hair (4)
  • Thick hair (4)
    • Hair Type:
    • Straight hair (18), Wavy hair (15)
    • Reviewer Profile:
    • Beauty conscious (14), Product junkie (11), Survivalist / minimalist (7)

Reviewed by 38 customers

Displaying reviews 1-10

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3.0

Turned hair orange

By M

from Colorado

Comments about Joico Blonde Life Brightening Shampoo:

it did brighten the color of my blonde but to a really bright orange! it did leave my hair so smooth though

 
5.0

Squeaky clean awesomeness!

By Jlo4

from Midwest

About Me Product Junkie

Pros

  • Cleans Thoroughly
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Curly Hair
    • Daily Use
    • Oily Hair
    • Thicker Hair
    • Thinner Hair

    Comments about Joico Blonde Life Brightening Shampoo:

    Love this shampoo. Gets hair squeaky clean (literally) without stripping, and no brassiness. Lathers so well. I totally recommend this product. I have curly, thick, frizzy hair and get Keratin treatments every 4-6 months, this stuff is awesome!

    • Hair Type:
    • Very Curly Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    I would buy this product again!

    By PZ

    from Long Island NY

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Lathers Well

    Cons

      Best Uses

        Comments about Joico Blonde Life Brightening Shampoo:

        I tried this shampoo after using Enjoy for a long time! It's great for color treated blondes!

        • Hair Type:
        • Wavy Hair

        (1 of 1 customers found this review helpful)

         
        5.0

        Best shampoo ever

        By RaeRae

        from Marble Falls, TX

        About Me Minimalist

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

            Comments about Joico Blonde Life Brightening Shampoo:

            The first time I used this I knew it was for me with blonde highlights. It leaves my hair feeling smooth. I use this with the matching conditioner and love how soft my hair feels.

            • Hair Type:
            • Straight Hair
             
            1.0

            Avoid if you have light blonde hair

            By Liza

            from Charlottesville, Virginia

            About Me Product Junkie

            Pros

            • Great Smell

            Cons

            • Dries Hair Out
            • Ineffective

            Best Uses

              Comments about Joico Blonde Life Brightening Shampoo:

              I have been on the lookout for a good blonde shampoo and conditioner to use every day. I love the John Frieda "Sheer Blonde" highlight activating, but, typical me, I was in the mood for something different. I went online and read the reveiws for the Joico blonde line and thought if it is highly reguarded then it must be good. BIG MISTAKE. The shampoo tangles my hair greatly, even when I am being careful of lathering. As well, it is extremely drying and makes my hair feel like straw, even when I use my It's a 10 silk leave in conditioner. The one thing that really got me is the brass it has added to my hair. I am usually a bright white blonde, now darker, golden blonde hair. I wanted to love this product so much but now having to have it professionally redone again beause of it, I threw it away.

              • Hair Type:
              • Straight Hair
               
              5.0

              BEST SHAMPOO EVER. Not what expecting but GAME CHANGER

              By ZODIZZLE

              from NASHVILLE

              About Me Beauty Conscious

              Pros

              • Adds Shine
              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use

                Comments about Joico Blonde Life Brightening Shampoo:

                Not what I was expecting. Made me realize the purple toning shampoos I'd been using only build up over the mineral build-up, leaving dull or odd toned hair that looks aged or unnaturally tinted in certain lighting. The whole point of using purple shampoo is to get a tone that makes hair look healthier and not "cheap" or brassy--for me at least. Realized healthy, non-porous texture & shine did a thousand times more for me than adjusting the tone ever did. This shampoo and conditioner TRANSFORMED my hair. Does NOT make hair COOLER. Makes hair BRIGHTER, which looks much classier. Also less prone to error (no blue or other odd tint if left on too long, etc.). Looks shiny, healthy, and younger. Has totally changed my strategy. AND I DON'T NEED TO USE A LEAVE IN PRODUCT IF I USE THIS CONDITIONER!

                 
                5.0

                It Works!

                By Professor

                from Tx

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Gentle
                • Improves Hair Health
                • Lathers Well

                Cons

                • Dries Hair Out

                Best Uses

                  Comments about Joico Blonde Life Brightening Shampoo:

                  Super shine!

                  • Hair Type:
                  • Straight Hair
                   
                  3.0

                  Better for Golden Blondes

                  By Pumaroo

                  from Las Vegas, Nevada

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about Joico Blonde Life Brightening Shampoo:

                      As another reviewer stated, not great for cool toned blondes. It cleanses well, in fact left hair squeaky clean. Not drying, but super cleansing. I was looking for a shampoo to alternate with my purple shampoo, but with one wash my long, fine, highlighted pale blonde hair looked quite golden. I prefer my hair to keep on the cooler side as most blondes I know. I would say that for those with more golden hues might like this shampoo and conditioner as it made my hair pretty shiny and soft to the touch.

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      Great shampoo!

                      By Michelle

                      from Grove City

                      About Me Beauty Conscious

                      Verified Reviewer

                      Pros

                      • Cleans Thoroughly
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                          Comments about Joico Blonde Life Brightening Shampoo:

                          Great shampoo feel like my hair is cleaner than from using the purple shampoo from joico, makes hair feel softer and I feel my hair looks better and the blonde tones are brighter and not brassy

                          • Hair Type:
                          • Wavy Hair

                          (0 of 1 customers found this review helpful)

                           
                          3.0

                          Not sure if I would buy again

                          By Sue

                          from Kingwood tx

                          About Me Beauty Conscious

                          Verified Buyer

                          Pros

                          • Cleans Thoroughly
                          • Gentle
                          • Great Smell

                          Cons

                            Best Uses

                              Comments about Joico Blonde Life Brightening Shampoo:

                              Would use every other time

                              • Hair Type:
                              • Straight Hair

                              Displaying reviews 1-10

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