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Joico Blonde Life Brightening Shampoo

Joico

Blonde Life Brightening Shampoo

Item #: 2506196 Size: 10.1 oz

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Joico is all about blonde moments. The kind where you gently cleanse your highlighted hair with their extraordinary sulfate-free Brightening Shampoo-a highly targeted formula that lifts away dirt and oil, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster. Rinse...and watch your comb slide smoothly and easily through soft-as-silk strands.

Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian tamanu and manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.
Apply to wet hair, lather and rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Gardenia Tahitensis Flower Extract, Sorbitol,Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Peg-90m, C12-13 Pareth-23, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Tetrasodium Edta, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Dmdm Hydantoin, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoBlonde Life Brightening Shampoo
 
4.4

(based on 23 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (18)
  • Adds shine (15)
  • Great smell (14)
  • Lathers well (13)
  • Gentle (12)

Cons

No Cons

Best Uses

  • Daily use (8)
  • Fine hair (6)
  • Curly hair (3)
  • Oily hair (3)
    • Hair Type:
    • Straight hair (11), Wavy hair (10)
    • Reviewer Profile:
    • Product junkie (7), Beauty conscious (6), Survivalist / minimalist (6)

Reviewed by 23 customers

Displaying reviews 1-10

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5.0

This makes a big difference for me!

By ko1211

from New York

About Me Product Junkie

Verified Reviewer

Pros

    Cons

      Best Uses

      • Daily Use

      Comments about Joico Blonde Life Brightening Shampoo:

      I love this shampoo. It makes my near-platinum color vibrant and I notice my roots don't show as much. I switched to another shampoo that I had in my shower once this ran out (a product I used to love) and my hair looked dull immediately. I am stocking up on this! Also the matching conditioner is nice, but I wish it was more hydrating.

      • Hair Type:
      • Straight Hair

      (0 of 1 customers found this review helpful)

       
      5.0

      Love it. Makes my blonde hair shine

      By Blonde

      from Ms

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle

      Cons

        Best Uses

          Comments about Joico Blonde Life Brightening Shampoo:

          Great shampoo

          • Hair Type:
          • Straight Hair
           
          5.0

          great product

          By blondie

          from kingsport tennessee

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Thinner Hair

            Comments about Joico Blonde Life Brightening Shampoo:

            Adds shine and life to my grey hair

            • Hair Type:
            • Straight Hair

            (2 of 3 customers found this review helpful)

             
            3.0

            Would not recommend for cool blondes

            By Alyssa

            from Phoenix, AZ

            About Me Beauty Conscious

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Great Smell
            • Lathers Well

            Cons

            • Counterproductive

            Best Uses

            • Warm blonde

            Comments about Joico Blonde Life Brightening Shampoo:

            I have pretty cool blonde hair which naturally pulls very brassy. I regularly use toning shampoo to keep the color looking decent between salon visits, which can be up to 6 months. Anyone who has used purple shampoo knows how drying it can be, so I've been searching for something to alternate with that will bring back some life and shine. Enter joico blonde life. While the shampoo smells nice, cleans well, and does produce a healthy looking shine, I noticed that my hair actually looks more brassy after using this shampoo, which is completely counterproductive. I found that I needed to use A LOT of the conditioner in order to be able to run my fingers through my hair in the shower (like almost the whole travel size bottle). I also noticed that my hair feels very rough and dry while it's in the towel dry state. It does feel better when completely dry, but I've personally had more noticeable softness come from brands such as dove than this shampoo provided. Overall, it does make your look shinier and I think it would be good for warm blonde tones. Everyone's hair is different, and the travel sizes are relatively cheap if you just want to try it out. I'm glad I only purchased the travel size, as I will not buy this shampoo again.

            • Hair Type:
            • Straight Hair
             
            5.0

            Exactly what we were looking for

            By CMaria

            from Colorado

            About Me Beauty Conscious

            Verified Reviewer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Improves Hair Health

            Cons

              Best Uses

                Comments about Joico Blonde Life Brightening Shampoo:

                I feel that we have tried every high end shampoo designed for dry, highlighted hair on my teen daughter's hair to help keep it soft and healthy. This shampoo and the accompanying conditioner seem to do the job. Her hair is easy to comb after she washes and conditions with this product line. We live in a very dry climate so it is difficult to find products that can do what this one does. We will definitely purchase again and again.

                • Hair Type:
                • Straight Hair
                 
                5.0

                love love love this product

                By me myself and i

                from orlando, fl

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Gentle

                Cons

                  Best Uses

                    Comments about Joico Blonde Life Brightening Shampoo:

                    i am an older lady with natural blonde hair and this brings the brightness back.

                    • Hair Type:
                    • Straight Hair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Nice shampoo

                    By JacBre

                    from Cleveland, OH

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Cleans Thoroughly
                    • Great Smell
                    • Improves Hair Health

                    Cons

                    • Doesn't Lather Well

                    Best Uses

                    • Daily Use
                    • Oily Hair
                    • Thicker Hair
                    • Thinner Hair

                    Comments about Joico Blonde Life Brightening Shampoo:

                    I really like this shampoo for my color treated hair. Made my hair soft and added hydration. The purple toning shampoo was too drying to use every day and this is the perfect thing to rotate with it. Four weeks since my last color appointment and no brass at all!

                    • Hair Type:
                    • Wavy Hair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Awesome

                    By Lala

                    from Belton SC

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Blonde color treated hair

                      Comments about Joico Blonde Life Brightening Shampoo:

                      Only have to use a small amount! It lathers very thick.

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      Love this line of products

                      By Buffiann

                      from San Antonio, Tx

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about Joico Blonde Life Brightening Shampoo:

                        This line for blondes is great. Leaves hair soft and shiny. Conditioner is great also. Use together and hair feels great. Will purchase this again!

                        • Hair Type:
                        • Wavy Hair

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        A must for lightened hair

                        By Poisonivy

                        from Ct

                        About Me Product Junkie

                        Verified Buyer

                        Pros

                        • Cleans Thoroughly
                        • Gentle
                        • Great Smell
                        • Improves Hair Health
                        • Lathers Well

                        Cons

                          Best Uses

                          • Thinner Hair

                          Comments about Joico Blonde Life Brightening Shampoo:

                          A little bit goes a long way. Was skeptical about this. I am in love now. I don't Think I'll use anything else now.

                          • Hair Type:
                          • Wavy Hair

                          Displaying reviews 1-10

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