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Joico Blonde Life Brightening Shampoo

Joico

Blonde Life Brightening Shampoo

10.1 oz Item 2506196

2 for $20! Special Free Gift with Purchase! Click for Offer Details

GIFT WITH PURCHASE

FREE K-Pak Reconstructor with any $20 Joico purchase (offer valid 10/1/17-10/21/17 or while supplies last)

Travel Size K-PAK Deep-Penetrating Reconstructor

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Joico is all about blonde moments. The kind where you gently cleanse your highlighted hair with their extraordinary sulfate-free Brightening Shampoo-a highly targeted formula that lifts away dirt and oil, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster. Rinse...and watch your comb slide smoothly and easily through soft-as-silk strands.

Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian tamanu and manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.
Apply to wet hair, lather and rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Gardenia Tahitensis Flower Extract, Sorbitol,Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Peg-90m, C12-13 Pareth-23, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Tetrasodium Edta, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Dmdm Hydantoin, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoBlonde Life Brightening Shampoo
 
4.3

(based on 29 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (23)
  • Adds shine (19)
  • Great smell (18)
  • Lathers well (18)
  • Gentle (15)

Cons

No Cons

Best Uses

  • Daily use (9)
  • Fine hair (6)
  • Curly hair (3)
  • Oily hair (3)
  • Thick hair (3)
    • Hair Type:
    • Straight hair (14), Wavy hair (13)
    • Reviewer Profile:
    • Beauty conscious (9), Product junkie (9), Survivalist / minimalist (6)

Reviewed by 29 customers

Displaying reviews 1-10

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3.0

Not sure if I would buy again

By Sue

from Kingwood tx

About Me Beauty Conscious

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell

Cons

    Best Uses

      Comments about Joico Blonde Life Brightening Shampoo:

      Would use every other time

      • Hair Type:
      • Straight Hair
       
      5.0

      I would recommend this product

      By specialk

      from Iowa

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

          Comments about Joico Blonde Life Brightening Shampoo:

          I will definitely purchase this item again.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Nothing better!

          By Kayse

          from Georgia

          About Me Product Junkie

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

              Comments about Joico Blonde Life Brightening Shampoo:

              I have searched the entire world for the perfect shampoo and conditioner. No really, I have. Hahaha! I was given a sample of this by a friend who is a beauty rep. Life changing. Literally. I ran out and assumed it was all in my head and went back to my old shampoo routine. I have NEVER had a shampoo that made my hair look as healthy as this does. I've been bright blonde most of my life and recently went a bit darker. The evidence of neglect was so easily seen with my darker blonde roots. This is the only shampoo and conditioner I have found that makes my hair look smooth and flawless. I get compliments on it all of the time. It's worth the money folks! I have wavy hair and it can smooth it straight without a flat iron.

              • Hair Type:
              • Wavy Hair
               
              1.0

              Sticky dry hair

              By Megan84

              from Lees Summit, mo

              About Me Product Junkie

              Verified Reviewer

              Pros

              • Lathers Well

              Cons

              • Dries Hair Out
              • Harsh

              Best Uses

                Comments about Joico Blonde Life Brightening Shampoo:

                I am glad I only bought the trial size. I used the shampoo and conditioner. My hair was so tangly and dried out after. Running your fingers through my normally very soft hair felt "sticky". My hair was also a ball of static from being so dry. I tried it again to give it the benefit of the doubt, same results. Not happy.

                • Hair Type:
                • Straight Hair
                 
                5.0

                My go to shampoo

                By April

                from De Pere WI

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Lathers Well

                Cons

                  Best Uses

                  • Thicker Hair

                  Comments about Joico Blonde Life Brightening Shampoo:

                  I bought this product because of a recommendation from my stylist. Works great and keeps my hair brighter longer.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  I love this new line by Joico!

                  By Hairbrained

                  from Modesto, CA.

                  About Me Professional Stylist

                  Verified Reviewer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well
                  • Rinses clean away no build-up

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Joico Blonde Life Brightening Shampoo:

                    I have very fine hair if you look at the diameter of each strand, but I have a ton of hair for my small head. It's naturally curly/wavy, mostly all gray underneath all the base/tint color and highlights. I'm 51 has been changing to much dryer. This shampoo lathered well, cleansed my hair and scalp without stripping it, didn't irritate my skin or eyes ( and that is what most brands do!)

                    • Hair Type:
                    • Wavy Hair

                    (2 of 3 customers found this review helpful)

                     
                    5.0

                    This makes a big difference for me!

                    By ko1211

                    from New York

                    About Me Product Junkie

                    Verified Reviewer

                    Pros

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about Joico Blonde Life Brightening Shampoo:

                        I love this shampoo. It makes my near-platinum color vibrant and I notice my roots don't show as much. I switched to another shampoo that I had in my shower once this ran out (a product I used to love) and my hair looked dull immediately. I am stocking up on this! Also the matching conditioner is nice, but I wish it was more hydrating.

                        • Hair Type:
                        • Straight Hair

                        (1 of 2 customers found this review helpful)

                         
                        5.0

                        Love it. Makes my blonde hair shine

                        By Blonde

                        from Ms

                        About Me Minimalist

                        Verified Buyer

                        Pros

                        • Adds Shine
                        • Cleans Thoroughly
                        • Gentle

                        Cons

                          Best Uses

                            Comments about Joico Blonde Life Brightening Shampoo:

                            Great shampoo

                            • Hair Type:
                            • Straight Hair

                            (1 of 1 customers found this review helpful)

                             
                            5.0

                            great product

                            By blondie

                            from kingsport tennessee

                            About Me Minimalist

                            Verified Buyer

                            Pros

                            • Adds Shine
                            • Adds Volume
                            • Cleans Thoroughly
                            • Gentle
                            • Great Smell
                            • Improves Hair Health
                            • Lathers Well

                            Cons

                              Best Uses

                              • Thinner Hair

                              Comments about Joico Blonde Life Brightening Shampoo:

                              Adds shine and life to my grey hair

                              • Hair Type:
                              • Straight Hair

                              (4 of 5 customers found this review helpful)

                               
                              3.0

                              Would not recommend for cool blondes

                              By Alyssa

                              from Phoenix, AZ

                              About Me Beauty Conscious

                              Verified Reviewer

                              Pros

                              • Adds Shine
                              • Cleans Thoroughly
                              • Great Smell
                              • Lathers Well

                              Cons

                              • Counterproductive

                              Best Uses

                              • Warm blonde

                              Comments about Joico Blonde Life Brightening Shampoo:

                              I have pretty cool blonde hair which naturally pulls very brassy. I regularly use toning shampoo to keep the color looking decent between salon visits, which can be up to 6 months. Anyone who has used purple shampoo knows how drying it can be, so I've been searching for something to alternate with that will bring back some life and shine. Enter joico blonde life. While the shampoo smells nice, cleans well, and does produce a healthy looking shine, I noticed that my hair actually looks more brassy after using this shampoo, which is completely counterproductive. I found that I needed to use A LOT of the conditioner in order to be able to run my fingers through my hair in the shower (like almost the whole travel size bottle). I also noticed that my hair feels very rough and dry while it's in the towel dry state. It does feel better when completely dry, but I've personally had more noticeable softness come from brands such as dove than this shampoo provided. Overall, it does make your look shinier and I think it would be good for warm blonde tones. Everyone's hair is different, and the travel sizes are relatively cheap if you just want to try it out. I'm glad I only purchased the travel size, as I will not buy this shampoo again.

                              • Hair Type:
                              • Straight Hair

                              Displaying reviews 1-10

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