NEW! Rare Beauty Kit
$45.00

Be the fairest in the land with Benefit's enchanted makeup kit. Look into the magic mirror to reveal skin pure as snow, "rose red" lips & cheeks
Sweet N Wow 2pc. Kit
$29.00

Guilt-free gorgeous! Sweeten your look with a pop of posietint on lips and cheeks. Then swirl the 4 sugarbomb shades together and sweep onto cheekbones

Take your look from now to WOW! Visit the Benefit Brow Bar at ULTA to experience famous Benefit brow & beauty services along with one-of-a-kind beauty products.

Benefit Cosmetics is the action-packed beauty brand that's been offering quick fixes for every gal's beauty dilemmas for over thirty years. Benefit is the brow & beauty expert loved by gals all over the world.

The Benefit Brow Bar at ULTA is your one stop beauty shop!


Leave your arching issues to our arch experts who love making brows look groomed & gorgeous. See what a difference a brow makes!

At our Brow Bar we love the idea of gals just dropping in, with or without an appointment. After all, making you look good should be fun and spontaneous. Whether it's a brow arch, tweeze or a mini makeover, it's all happening daily at the Benefit Brow Bar. -- Jean & Jane Ford, co-creators