Our Shampoo Top Picks
Before you wash, rinse, repeat, think about your mane concerns: the shampoo you choose can help you be the best tressed you can be.
Click on a category to see comparisons of our top picks.
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Fine, limp locks become larger than life thanks to special coating agents, which thicken the hair shaft from root to tip. | It may sound fishy, but crustacean shell extract is the secret to a major mane. The unusual ingredient increases moisture in the hair shaft to make it swell so strands look fuller. | For extra oomph, wind strands around a curling iron, pin up curls until cool. Run your fingers through curls to loosen and lift. |
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Recognizes the fullest potential of even the thinnest strands with all-out body that actually lasts from morning till night. | Think collagen for your hair. This formula contains a plumping complex made from Baobab leaf extract, which pumps up the volume of individual strands. | To create mile-high hair, use a large round brush to pull strands upward away from the root for volume and lift. |
Blow Hair Care
Buy NowBlow Up Daily Volumizing Shampoo Reg. $16 |
Keeps hair smooth, shiny and strong while creating super-sized strands. Bodybuilding nutrients take fine, limp or lightweight hair to the next level. | This natural blend removes dirt, oil and buildup without using harsh detergents and preservatives. Generates a smaller amount of lather than typical shampoos, which means less stripping hair of shine and hydration. | Try a root-lifting spray to get even more body that stays put. Spray on wet hair at your roots and lift sections with a brush as you blow them dry. |
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The motto of this shampoo is go big or go home! Adds bounce and fullness after just one use. Thoroughly cleanses hair while building body. | Infuses hair with a special clay that gently cleans while taking away toxins, pollutants and chemicals, leaving strands soft and glossy. | Take hair to new heights by setting the top section in hot rollers. Once cool, remove rollers, flip your head over and brush out curls. |
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Makes dull locks shiny and new. Ingredients like caviar extract and vitamin C help hair attract, retain and rebalance moisture so strands are stronger, more vibrant and younger looking. | Contains color-hold technology that has built-in UVA/UVB protection to shield hair from fading, daily stresses and future damage. | Forgo a blunt bob for face-framing layers that highlight your cheekbones to give you a more youthful look. |
Phyto
Buy NowPhytodensium Anti-Aging Shampoo Reg. $24 |
Brings back that come-hither hair you used to wear by adding strength and radiance with nutrient-rich plant extracts. Helps hide grays by adding shine and vitality. | Free-radical fighters shield hair from the environment, which can weaken it, while botanical ingredients balance the scalp, increase bounce and restore luster. | An easy way to help lifeless locks come alive: tease the under layers of your hair, smoothing the top layers over them with a paddle brush. |
Phyto
Buy NowPhytocyane Revitalizing Shampoo for Thinning Hair Reg. $24 |
Stops thinning hair in its tracks by fortifying it with a hefty dose of powerful botanicals so that it becomes stronger, fuller and more abundant with each use. | Stimulates new hair growth by purifying, soothing and nourishing the scalp with ingredients such as ginkgo biloba, grape extract, coconut oil and tree bark. | For extra body, massage a quarter size amount of shampoo onto wet hair, leaving lather on for two to three minutes before washing out. |
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Restores confidence when sparse strands have kept your coif under cover. Formulated with alpha hydroxy acids to rid your scalp of the dirt and dead skin that prevent healthy hair growth, this shampoo moisturizes and nourishes the scalp and follicles. | Strengthens existing hair so it's less likely to fall out: credit goes to powerful antioxidants, provitamin B5, wheat proteins and moisturizers. | To use: Apply throughout wet hair. Massage into scalp and work all the way to ends. Leave on hair for one minute and then wash out. |
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Alterna
Buy Now Bamboo Smooth Anti-Frizz Shampoo Reg. $20 |
Everyone hates the frizz-effect that can happen to dry hair, which is where Alterna's Anti-Frizz Shampoo comes in. With its certified organic ingredients (it's free of sulfates and synthetic colors), it gives you smoother, shinier hair in a healthy way. | Organic bamboo extract and organic kendi oil moisturize your strands and protect from future damage. | If hair is ultra-parched, massage into wet strands and let sit for three to five minutes, allowing oils to penetrate. Rinse and follow with conditioner. |
Macadamia
Buy NowNatural Oil Rejuvenating Shampoo Reg. $18 |
Replenishes moisture without making hair feel like it's chock-full of products. Designed for all hair types to add moisture and protect against environmental stressors. Especially revitalizing for dry, damaged hair. | You'll go nuts over its main ingredient, macadamia oil, which is rich in fatty acids and mimics the oils the scalp naturally produces. Doesn't leave a greasy residue and penetrates so rapidly you won't even know it's there. | To tame dry flyaways, smooth a drop of body lotion on your hands until it's mostly absorbed. Then, run your hands over the top of hair from the roots to ends. This moisturizes strands, deflating and calming static. |
AG Hair Cosmetics
Buy NowXtramoist Moisturizing Shampoo Reg. $14 |
Rescues dehydrated 'dos with what feels like a tall drink of water for parched tresses. Natural moisture binders, amino acids and proteins work their magic to restore softness, manageability and shine. | Contains a type of honey with a natural humectant that keeps hair hydrated longer and helps repair split ends. | When towel-drying curls, drape the towel on your hair and gently pat out excess water. Rubbing can agitate the hair and take out too much moisture, which creates frizz. |
Nick Chavez Beverly Hills
Buy NowThirst Quencher Hydrating Shampoo with Argan Oil Reg. $20 |
Tames an unruly mane by infusing moisture-rich Argan oil throughout the hair, smoothing from top to bottom. Curls, waves, frizz and coarse hair cower under its control. | Immediately gets to work on damaged, brittle hair by absorbing completely as soon as you apply it. Repairs and protects against thermal and chemical damage. | An easy way to keep hair healthy and hydrated: wash it less. Shampooing three or four times per week allows hair's natural oils to flow. |
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Leaves hair so soft and shiny, people won't be able to keep their hands off. Safe for color-treated tresses, too. | Shine-release technology keep locks lustrous all day by continuing to infuse strands with olive oil. Hair gets shinier even as you brush it. | Massage from roots to ends making sure you don't pile hair up on top of head, which creates tangles, dryness and frizz. |
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It's kind to your hair and the Earth. It's eco-certified, fair-trade compliant and contains certified organic ingredients. All this and it adds a glossy shine to your hair? Yes, please. | Not only does it add shine-inducing moisture to your locks, it also contains Color Hold technology for color retention. | To get a glassy surface, finish styling by running a flatiron over strands. This seals the cuticle and gives shine staying power. |
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This unique shampoo can bring some shine and bounce back to lifeless strands with its mix of argan oil, vitamin E and antioxidants. Bonus: Despite having the word "oil" in the name, this formula won't weigh down your strands. | The wonder that is Moroccan argan oil is packed with antioxidants that gently strengthen and restore your hair. | For super-sleek strands, divide hair into sections. Blow dry each one with a large, round brush, directing dryer downward to keep cuticle flat and smooth. |
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Just the name alone brings thoughts of swingy, shiny, supermodel hair. And it promises to deliver just that with—get this—pure maple syrup and honey, which bring out your hair's natural shine. | Vitamin C-infused orange extract will leave your hair with the most yummy smell while also protecting and restoring your strands. | Brush your hair several times a day to remove dulling product buildup and calm down the cuticle for more sheen. |
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Lets you postpone your color appointment a little longer. A color protection complex maintains the vibrancy of your color so it won't fade or lose dimension from everyday wear and tear. | Adds extra moisture to hair with a special root cultivated in Southeast Asia known for having a natural UV shield and protective benefits. Seals the cuticle with a conditioning layer. | To keep color looking fresh between appointments, get a trim at least once every two months. Straggly ends can dull your hair. |
Hemp Organics Alterna
Buy NowHemp Color Hold Repair Shampoo Reg. $23 |
Treats dry, distressed tresses with proteins, vitamins and minerals that nourish and strengthen hair while helping color stay put. Certified organic botanicals impart lustrous texture and shine. | Sulfate-free formula infuses antioxidants and vitamins to help protect hair from everyday damage and color fading. | When shampooing, keep the water temperature as cool as possible. Hot water can fade hair color more quickly. |
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Keeps the scalp healthy even after coloring. Built-in antioxidants, wheat proteins and moisturizers nourish the scalp and follicles so hair is strong, elastic and vibrant post-salon processing. | Safe for hair that's fragile or thinning. This treatment delicately cleanses with alpha hydroxy acids that help promote new growth. Fortifies the scalp with moisturizers and proteins so it's resilient and healthy. | An easy way to disguise overgrown roots: switch up your part. A new 'do can reveal new color. |
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Protects and prolongs the vibrancy of your hair color. Infused with a color- and radiance-enhancing complex, the shampoo eliminates color-destroying free radicals. | Thick, dense formula bathes locks in a rich lather to cleanse and restore moisture and shine. | Color-treated tresses can get easily dehydrated, so make sure you condition your hair after shampooing so it stays soft and shiny. |
AG
Hair Cosmetics Smoothing Oil
Reg. $6.95
Buy Now
Hair Cosmetics Smoothing Oil
Reg. $6.95
Organix
Moroccan Argan Oil Weightless Healing Dry Oil
Reg. $7.99
Buy Now
Moroccan Argan Oil Weightless Healing Dry Oil
Reg. $7.99
Ojon
Damage Reverse Restorative Hair Treatment Plus
Reg. $19.50
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Damage Reverse Restorative Hair Treatment Plus
Reg. $19.50
Alterna
Caviar Repair Rx Masque
Reg. $42
Buy Now
Caviar Repair Rx Masque
Reg. $42
"If you're a fan of Moroccan oil, give this a try. Dry winter tresses get a boost from the blend of nourishing argan oil and linoleic acid that keep hair fresh for days, preserve color treatments and smooth split ends. Oh and the silky, smooth strands you dream of? Done."
—Brooke Showell, a skincare and makeup maven who's written for Self and Martha Stewart Weddings
"You'll forget flyaways ever existed once you make this exotic formula part of your beauty routine. Along with its amazing ability to tame static tresses, it adds shine, heals split ends and protects hair from styling heat and UV rays. Think of it as Morocco's liquid gold. After all, it pumps moisture into dry locks faster than you can say, 'Rock the casbah.'"
—Kelly Aiglon, a freelance editor at DailyCandy.com, lifestyle reporter and copywriter
"Ojon's cult classic treatment is now better than ever, with a new light scent and the addition of Rouge Oleifera. This powerful ingredient, rich in concentrated antioxidants, comes from the pulp of the ojon nut. After just one use, the rainforest elixir will leave even the most deeply damaged hair soft, silky and manageable."
—Shelley Levitt, a beauty blogger, skincare geek and onetime chronicler of celeb glamour for People and Self
"Leave the year's damage from coloring, processing and overstyling behind. This rich, reparative hair treatment takes only three minutes. The water-activated microbeads unleash their strengthening proteins that build shinier, softer, smoother strands. You deserve a little luxury!"
—Brooke Showell, a skincare and makeup maven who's written for Self and Martha Stewart Weddings
