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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Black (black matte)

Item #: 1951000 Size: 0.01 oz

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Smooth, deep colors glide on effortlessly from the automatic tip of this Ulta Automatic Eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5488 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3916)
  • Long lasting (2780)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Smudges (533)
  • Fades (532)
  • Difficult to apply (497)
  • Wears off easily (179)
  • Difficult removal (142)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (832)
    • Reviewer Profile:
    • Natural style (2103), Classic style (1982), Trendy style (558), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)
    • Was this a gift?:
    • No (20)

Reviewed by 5488 customers

Displaying reviews 1-10

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5.0

Can't live without moss eyeliner. It's my beauty essential!

By Beauty always

from Washington DC

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use
    • Normal Skin
    • Oily Skin
    • Special Occasions

    Comments about ULTA Automatic Eyeliner:

    Line upper and lower lids.

    • Age:
    • 45-59
     
    5.0

    I Love this eye liner

    By Robin

    from council Bluffs IA

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting

    Cons

      Best Uses

        Comments about ULTA Automatic Eyeliner:

        I have used this brand of eye liner for a few years now and I love it! it goes on smooth stays on doesn't flake. overall a great product

        • Age:
        • 45-59
         
        3.0

        not sure

        By stac

        from Holland, OH

        Verified Buyer

        Comments about ULTA Automatic Eyeliner:

        It smudges and flakes, so I will be looking for another eyeliner.

         
        1.0

        Nope. it broke

        By HW

        from Utah

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • tip broke off before first application

          Best Uses

            Comments about ULTA Automatic Eyeliner:

            The first 1/2 inch broke off the tip before I even applied it

            • Age:
            • 45-59
             
            5.0

            Love it!!!!

            By Debi

            from Lk Stevens Washington

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

              Best Uses

              • Daily Use

              Comments about ULTA Automatic Eyeliner:

              Great eyeliner I have it in many colors

              • Age:
              • 30-44
               
              5.0

              Yes

              By Judy

              from Geneva, iL

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                  Comments about ULTA Automatic Eyeliner:

                  Purchased before--used daily. Love it!

                  • Age:
                  • 60+
                   
                  3.0

                  not purchasing again

                  By hlh

                  from tx

                  Comments about ULTA Automatic Eyeliner:

                  left alot to be desired

                   
                  5.0

                  I would purchase again!

                  By None

                  from New tork

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value

                  Cons

                  • Wears Off Easily

                  Best Uses

                  • Daily Use
                  • Normal Skin

                  Comments about ULTA Automatic Eyeliner:

                  Used as eyeliner.

                  • Age:
                  • 45-59
                   
                  4.0

                  Eyeliner

                  By Lori

                  from Strongsville, Ohio

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                  • Flakes

                  Best Uses

                  • Oily Skin

                  Comments about ULTA Automatic Eyeliner:

                  Overall really good! Very little flaking when applying. Stays on! For me that's an achievement!!

                  • Age:
                  • 45-59
                   
                  4.0

                  Automatic Eyeliner

                  By CBrown

                  from Texas

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                    Best Uses

                    • Daily Use
                    • Dry Skin
                    • Normal Skin
                    • Oily Skin
                    • Sensitive Skin
                    • Special Occasions

                    Comments about ULTA Automatic Eyeliner:

                    Great product

                    • Age:
                    • 30-44

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    44 Questions | 44 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is black plum more of a black with purple undertones? That is what I'm looking for for my blue eyes...
                      Asked on 6/8/2017 by mp from NY

                      1 answer

                      • Staff Expert

                        A:

                        Black Plum is a deep purple matte shade. We love it on blue eyes! :-)

                        Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this product have cap??? And is it a gel??
                      Asked on 4/7/2017 by Mary from IL

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product does have a cap. It is not a gel.

                        Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Will this stay in my waterline???!!!?
                      Asked on 1/7/2017 by Leslie from Spartanburg SC

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                        Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Once I start using the product, what is the shelf life?
                      Asked on 12/28/2016 by Steph from Marietta

                      1 answer

                      • Staff Expert

                        A:

                        The shelf life is 31 months.

                        Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Can this be used on the whole eyelid?
                      Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it is safe for the general eye area including the eyelid.

                        Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this liner stay put on the waterline?
                      Asked on 9/12/2016 by Jen

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                        Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      What color (s) would you recommend for blue eyes?
                      Asked on 9/11/2016 by sandy from Mpls

                      1 answer

                      • Staff Expert

                        A:

                        Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                        Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                      Asked on 7/15/2016 by Cindy from Rossford OH

                      1 answer

                      • Staff Expert

                        A:

                        Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                        Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      How do I sharpen this eyeliner?
                      Asked on 7/13/2016 by Navella

                      1 answer

                      • Staff Expert

                        A:

                        No sharpening is required; simply twist to dispense more product!

                        Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                      Asked on 7/11/2016 by Virginia from Brooklyn, NY

                      1 answer

                      • Staff Expert

                        A:

                        Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                        Answered on 7/12/2016 by Staff Expert from Ulta Beauty
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