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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Black Plum (deep purple matte)

Item #: 2260177 Size: 0.01 oz

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Smooth, deep colors glide on effortlessly from the automatic tip of this Ulta Automatic Eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5238 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3733)
  • Long lasting (2642)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Fades (532)
  • Smudges (531)
  • Difficult to apply (460)
  • Difficult removal (142)
  • Wears off easily (126)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (713)
    • Was this a gift?:
    • No (20)
    • Reviewer Profile:
    • Natural style (1982), Classic style (1895), Trendy style (533), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)

Reviewed by 5238 customers

Displaying reviews 1-10

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4.0

Good price

By Cindy Florida

from St Pete fl

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value

Cons

  • Wears Off Easily

Best Uses

    Comments about ULTA Automatic Eyeliner:

    I just like a bit of color at my lash line. It's an okay product. I like the deep blue color.

    • Age:
    • 60+
     
    5.0

    Great eyeliner I will definitely buy again

    By Trink

    from Jefferson City mo

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Daily Use
      • Special Occasions

      Comments about ULTA Automatic Eyeliner:

      Looks fabulous brings out the color of my eyes

      • Age:
      • 45-59
       
      5.0

      Worth it! Great value and product

      By Busy Lady

      from Horseheads

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Normal Skin

        Comments about ULTA Automatic Eyeliner:

        I used to buy higher end eyeliners until I tried this. I've been using this for a few years and it is fabulous. I wish they still made it with the smudger at one end.

        • Age:
        • 30-44
         
        5.0

        My 'go to" liner

        By Nana64

        from New York

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

          • Daily Use

          Comments about ULTA Automatic Eyeliner:

          Love everything about this eyeliner and
          Black/Brown is my go to color for daily use.

          • Age:
          • 60+
           
          5.0

          Works like the expensive brands but much cheaper!

          By UNCpja

          from Raleigh, NC

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Value
          • Long Lasting

          Cons

            Best Uses

            • Daily Use
            • Normal Skin
            • Oily Skin
            • Sensitive Skin

            Comments about ULTA Automatic Eyeliner:

            Based on the cost of the pencil on sale, I figured I had nothing to lose. Good news is it works as well as the expensive ones so I have more $$$ left in my pocket! Good color choices too!

            • Age:
            • 45-59

            (1 of 1 customers found this review helpful)

             
            1.0

            Pass

            By Sarah V

            from Latham, NY

            About Me Natural Style

            Pros

              Cons

              • Difficult to Apply
              • Wears Off Easily

              Best Uses

                Comments about ULTA Automatic Eyeliner:

                Unfortunately this was really bad. I ordered the dark purple one and it literally was like a weird faded gray color. Really really bad. It was very cheap so I'm not too upset but still, definitely a pass.

                • Age:
                • 30-44
                 
                5.0

                Awesome

                By PIXXIE

                from Toms River Nj

                Verified Buyer

                Pros

                • Long Lasting

                Cons

                  Best Uses

                    Comments about ULTA Automatic Eyeliner:

                    Awesome product..

                    • Age:
                    • 45-59
                     
                    4.0

                    Smooth and easy to apply

                    By Loulou

                    from Peoria, AZ

                    Verified Buyer

                    Pros

                    • Easy To Apply

                    Cons

                    • Wears Off Easily

                    Best Uses

                      Comments about ULTA Automatic Eyeliner:

                      I like it

                      • Age:
                      • 30-44
                       
                      5.0

                      Great value

                      By Barb

                      from Chandler AZ

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Value
                      • Long Lasting

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about ULTA Automatic Eyeliner:

                        I love the twist up style eyeliner. No annoying sharpener to worry about. Product goes on well and stays put. Also these last forever

                         
                        4.0

                        eyeliner

                        By Chaz

                        from Youngstown, Ohio

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Easy To Apply

                        Cons

                          Best Uses

                          • Daily Use
                          • Normal Skin

                          Comments about ULTA Automatic Eyeliner:

                          no comment

                          • Age:
                          • 45-59

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          42 Questions | 42 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            Will this stay in my waterline???!!!?
                            Asked on 1/7/2017 by Leslie from Spartanburg SC

                            1 answer

                            • Staff Expert

                              A:

                              Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                              Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            Once I start using the product, what is the shelf life?
                            Asked on 12/28/2016 by Steph from Marietta

                            1 answer

                            • Staff Expert

                              A:

                              The shelf life is 31 months.

                              Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            Can this be used on the whole eyelid?
                            Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                            1 answer

                            • Staff Expert

                              A:

                              Yes, it is safe for the general eye area including the eyelid.

                              Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            Does this liner stay put on the waterline?
                            Asked on 9/12/2016 by Jen

                            1 answer

                            • Staff Expert

                              A:

                              Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                              Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            What color (s) would you recommend for blue eyes?
                            Asked on 9/11/2016 by sandy from Mpls

                            1 answer

                            • Staff Expert

                              A:

                              Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                              Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                            Asked on 7/15/2016 by Cindy from Rossford OH

                            1 answer

                            • Staff Expert

                              A:

                              Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                              Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            How do I sharpen this eyeliner?
                            Asked on 7/13/2016 by Navella

                            1 answer

                            • Staff Expert

                              A:

                              No sharpening is required; simply twist to dispense more product!

                              Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                            Asked on 7/11/2016 by Virginia from Brooklyn, NY

                            1 answer

                            • Staff Expert

                              A:

                              Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                              Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            How do I prevent the liner from smudging?
                            Asked on 7/8/2016 by Kat from Rancho Cucamonga

                            1 answer

                          • Q:

                            is this a liquid liner or more like a pencil
                            Asked on 6/30/2016 by love to fly

                            1 answer

                            • Staff Expert

                              A:

                              This is a solid formula.

                              Answered on 7/12/2016 by Staff Expert from Ulta Beauty
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