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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Black Plum (deep purple matte)

Item #: 2260177 Size: 0.01 oz

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Smooth, deep colors glide on effortlessly from the automatic tip of this eye liner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten-free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate.

MAY CONTAIN: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 4996 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3553)
  • Long lasting (2508)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Fades (532)
  • Smudges (530)
  • Difficult to apply (420)
  • Difficult removal (142)
  • Creases (93)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (595)
    • Was this a gift?:
    • No (20)
    • Reviewer Profile:
    • Natural style (1863), Classic style (1817), Trendy style (508), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)

Reviewed by 4996 customers

Displaying reviews 1-10

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1.0

I would not buy this again.

By Case

from Wisconsin

About Me Natural Style

Verified Buyer

Pros

    Cons

    • Difficult to Apply

    Best Uses

      Comments about ULTA Automatic Eyeliner:

      I've used your eyeliners before and they have been great. This time not so much. I had to push so hard to get the liner on my lids it was ridiculous.

      • Age:
      • 30-44
       
      4.0

      Good basic liner to have on hand. Travels well too

      By Sis 1

      from Mpls, mn

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value

      Cons

        Best Uses

        • Daily Use
        • Dry Skin
        • Normal Skin
        • Oily Skin

        Comments about ULTA Automatic Eyeliner:

        This is a new color for me, but have bought the product several times in the past. Easy y o use since you don't need a sharpener. I always have one in my bag for l ad tell day touch ups.

        • Age:
        • 45-59
         
        4.0

        Eyeliner

        By Lori

        from Chino Ca

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Value

        Cons

        • Wears Off Easily

        Best Uses

        • Dry Skin
        • Sensitive Skin

        Comments about ULTA Automatic Eyeliner:

        I really liked the color

        • Age:
        • 45-59
         
        1.0

        Crayon type eye pencil

        By Joanie

        from Omaha, Nebraska

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Difficult to Apply

          Best Uses

            Comments about ULTA Automatic Eyeliner:

            Too hard damaging the skin to apply I returned 3

            • Age:
            • 45-59
             
            1.0

            I would buy it in a different color

            By Na

            from Texas

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply

            Cons

            • Wears Off Easily

            Best Uses

            • Oily Skin

            Comments about ULTA Automatic Eyeliner:

            Didn't last long

            • Age:
            • 30-44
             
            5.0

            BEST EYELINER EVER!!!!!

            By TSK

            from Las Vegas

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

              Best Uses

                Comments about ULTA Automatic Eyeliner:

                I recommend to everyone.

                • Age:
                • 45-59
                 
                1.0

                Would not buy again.

                By Vicki

                from Columbus, Ohio

                About Me Classic Style

                Verified Buyer

                Pros

                  Cons

                  • Difficult to Apply

                  Best Uses

                    Comments about ULTA Automatic Eyeliner:

                    Very dry and hard to apply.

                    • Age:
                    • 45-59
                     
                    5.0

                    This is my second of this item

                    By Linda

                    from Dacula, Ga

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use
                      • Dry Skin
                      • Sensitive Skin

                      Comments about ULTA Automatic Eyeliner:

                      Smooth application

                      • Age:
                      • 45-59
                       
                      5.0

                      Yes, I would buy it again.

                      By Becca

                      from Dallas

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply

                      Cons

                      • Runs out quick and i rarely use it

                      Best Uses

                      • Special Occasions

                      Comments about ULTA Automatic Eyeliner:

                      I buy this all the time.

                      • Age:
                      • 30-44
                       
                      5.0

                      My favorite eyeliner

                      By LizzyG

                      from Columbus, OH

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Value
                      • Long Lasting

                      Cons

                        Best Uses

                        • Daily Use
                        • Normal Skin
                        • Oily Skin
                        • Sensitive Skin

                        Comments about ULTA Automatic Eyeliner:

                        Literally use this eyeliner every day. Love that it twists up because I hate pencils and liquid eyeliner is too messy. This is perfect.

                        • Age:
                        • 18-29

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        40 Questions | 40 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Can this be used on the whole eyelid?
                          Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                          1 answer

                          • Staff Expert

                            A:

                            Yes, it is safe for the general eye area including the eyelid.

                            Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Does this liner stay put on the waterline?
                          Asked on 9/12/2016 by Jen

                          1 answer

                          • Staff Expert

                            A:

                            Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                            Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          What color (s) would you recommend for blue eyes?
                          Asked on 9/11/2016 by sandy from Mpls

                          1 answer

                          • Staff Expert

                            A:

                            Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                            Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                          Asked on 7/15/2016 by Cindy from Rossford OH

                          1 answer

                          • Staff Expert

                            A:

                            Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                            Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          How do I sharpen this eyeliner?
                          Asked on 7/13/2016 by Navella

                          1 answer

                          • Staff Expert

                            A:

                            No sharpening is required; simply twist to dispense more product!

                            Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                          Asked on 7/11/2016 by Virginia from Brooklyn, NY

                          1 answer

                          • Staff Expert

                            A:

                            Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                            Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          How do I prevent the liner from smudging?
                          Asked on 7/8/2016 by Kat from Rancho Cucamonga

                          1 answer

                        • Q:

                          is this a liquid liner or more like a pencil
                          Asked on 6/30/2016 by love to fly

                          1 answer

                          • Staff Expert

                            A:

                            This is a solid formula.

                            Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          What do you recommend for brown eyes?
                          Asked on 6/2/2016 by Liz from Maryland, US

                          1 answer

                          • Staff Expert

                            A:

                            In addition to neutrals like black and brown shades, plums, bronzes, and greens really make brown eyes pop! Any of these shades would look especially lovely on you: Bronze, Java, Black Plum, Moss. You can always double-line eyes using two colors, such as a bright and a neutral. :-) Enjoy!

                            Answered on 6/8/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          what colors would be best for hazel/green eyes?
                          Asked on 5/8/2016 by brooke from US

                          1 answer

                          • Staff Expert

                            A:

                            We recommend Raisin (Item #:1951005), a deep purple metallic shimmer, and Bronze (Item #:1951004) a bronze metallic shimmer with slight flecks of glitter. Enjoy!

                            Answered on 5/11/2016 by Staff Expert from Ulta Beauty
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