skip to main content
ULTA
  • Home
  • / ULTA Collection
  • / Makeup
  • / Eyes
  • / Automatic Eyeliner
ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

0.01 oz Item 2260177

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Color:Black Plum (deep purple matte)

Find in Store-

Smooth, deep colors glide on effortlessly from the automatic tip of this Ulta Automatic Eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5576 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3983)
  • Long lasting (2824)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Smudges (535)
  • Fades (532)
  • Difficult to apply (510)
  • Wears off easily (195)
  • Difficult removal (142)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (872)
    • Reviewer Profile:
    • Natural style (2136), Classic style (2016), Trendy style (569), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)
    • Was this a gift?:
    • No (20)

Reviewed by 5576 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I would buy this product again.

By Mich

from Pittsburgh, PA

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply

Cons

    Best Uses

      Comments about ULTA Automatic Eyeliner:

      N/a

      • Age:
      • 45-59
       
      5.0

      I'm using this auto eyeliner for over 12 years and I love it

      By Anna

      from elgin, IL

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

        Best Uses

        • Daily Use

        Comments about ULTA Automatic Eyeliner:

        I use it everyday...

        • Age:
        • 45-59
         
        5.0

        I've been using this product for 4 years!

        By Kylie

        from Washington, DC

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Value
        • Versatile

        Cons

          Best Uses

          • Daily Use

          Comments about ULTA Automatic Eyeliner:

          I use this product for my eyebrows and eyeliner. I have dark blonde hair with a lot of red undertones, and green eyes. The bronze color is a perfect match for the color of my eyebrows, and it brings out the color of my eyes. I only wear this and mascara, but you don't need any more! I have used this product for 4 years, and will continue to do so!

          • Age:
          • 18-29
           
          2.0

          I won't be buying this again.

          By Larissa3612

          from Aurora,co

          About Me Trendy Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting

          Cons

          • Flakes
          • Smudges
          • Stains Easily

          Best Uses

          • Daily Use
          • Dry Skin
          • Normal Skin
          • Oily Skin
          • Sensitive Skin
          • Special Occasions

          Comments about ULTA Automatic Eyeliner:

          I love how dark it is but I hate how it runs.. I had problems with it smudging and running not even an hour after I applied.

          • Age:
          • 18-29
           
          2.0

          "Moss" is not very green at all

          By STux

          from Las Vegas, NV

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

          • Not green

          Best Uses

            Comments about ULTA Automatic Eyeliner:

            A little disappointed with the color eyeliner itself is good but it's not green at all...it comes out more of a black color

             
            1.0

            Hard as a Rock

            By Perky

            from Beaverton, OR

            About Me Classic Style

            Verified Reviewer

            Pros

              Cons

              • Difficult to Apply

              Best Uses

                Comments about ULTA Automatic Eyeliner:

                Bought this in store yesterday. Tried it this morning (warm bathroom so it wasn't just cold) and I couldn't get it to go on. Tried it on my hand and nothing. Finally did a hard scribble on my hand and got a bit to come off, but I'd never use that kind of pressure around my eyes. I've been using eyeliner for 50 years and this is by far the worst I've ever tried. The Wet & Wild $1.99 liners at the grocery store go on better.

                • Age:
                • 45-59
                 
                1.0

                Unuseable

                By JenSD6

                from Bellingham, WA

                About Me Classic Style

                Pros

                • Good Value

                Cons

                • Difficult to Apply

                Best Uses

                • Daily Use
                • Normal Skin

                Comments about ULTA Automatic Eyeliner:

                I have to press this eyeliner so hard to get any color, it's terrible. Even to swatch on my hand I have to really grind it into my skin. I don't want to tug and pull at the skin around my eyes for minimum color payout.

                • Age:
                • 30-44

                (1 of 1 customers found this review helpful)

                 
                2.0

                Smudges easily

                By Jcoopet

                from Ohio

                About Me Natural Style

                Verified Buyer

                Pros

                  Cons

                  • Messy
                  • Wears Off Easily

                  Best Uses

                    Comments about ULTA Automatic Eyeliner:

                    Smudges too much

                    • Age:
                    • 30-44

                    (1 of 1 customers found this review helpful)

                     
                    3.0

                    It's ok. Last all day but not very dark.

                    By Shadie

                    from Morristown, tn

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting

                    Cons

                    • Not dark.

                    Best Uses

                    • Daily Use

                    Comments about ULTA Automatic Eyeliner:

                    Not dark enough. Goes on very light.

                    • Age:
                    • 30-44
                     
                    5.0

                    This is my 5th time to buy this eyeliner

                    By L Mac

                    from Huntsville, AL

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Value
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about ULTA Automatic Eyeliner:

                      This eyeliner makes my blue eyes pop!!

                      • Age:
                      • 45-59

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      44 Questions | 44 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is black plum more of a black with purple undertones? That is what I'm looking for for my blue eyes...
                        Asked on 6/8/2017 by mp from NY

                        1 answer

                        • Staff Expert

                          A:

                          Black Plum is a deep purple matte shade. We love it on blue eyes! :-)

                          Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this product have cap??? And is it a gel??
                        Asked on 4/7/2017 by Mary from IL

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this product does have a cap. It is not a gel.

                          Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Will this stay in my waterline???!!!?
                        Asked on 1/7/2017 by Leslie from Spartanburg SC

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                          Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Once I start using the product, what is the shelf life?
                        Asked on 12/28/2016 by Steph from Marietta

                        1 answer

                        • Staff Expert

                          A:

                          The shelf life is 31 months.

                          Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Can this be used on the whole eyelid?
                        Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it is safe for the general eye area including the eyelid.

                          Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this liner stay put on the waterline?
                        Asked on 9/12/2016 by Jen

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                          Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        What color (s) would you recommend for blue eyes?
                        Asked on 9/11/2016 by sandy from Mpls

                        1 answer

                        • Staff Expert

                          A:

                          Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                          Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                        Asked on 7/15/2016 by Cindy from Rossford OH

                        1 answer

                        • Staff Expert

                          A:

                          Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                          Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        How do I sharpen this eyeliner?
                        Asked on 7/13/2016 by Navella

                        1 answer

                        • Staff Expert

                          A:

                          No sharpening is required; simply twist to dispense more product!

                          Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                        Asked on 7/11/2016 by Virginia from Brooklyn, NY

                        1 answer

                        • Staff Expert

                          A:

                          Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                          Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?