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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Black Plum (deep purple matte)

Item #: 2260177 Size: 0.01 oz

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Smooth, deep colors glide on effortlessly from the automatic tip of this eye liner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten-free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate.

MAY CONTAIN: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.2

(based on 4849 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3449)
  • Long lasting (2430)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Fades (532)
  • Smudges (529)
  • Difficult to apply (393)
  • Difficult removal (142)
  • Creases (93)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (535)
    • Was this a gift?:
    • No (20)
    • Reviewer Profile:
    • Natural style (1802), Classic style (1760), Trendy style (494), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)
    • Skin Tone:
    • Medium (1024), Fair (970), Deep (72)

Reviewed by 4849 customers

Displaying reviews 1-10

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1.0

Protect your eyes - pass on this product

By Sam

from San Jose

About Me Trendy Style

Pros

    Cons

    • Difficult to Apply
    • Dry and needs pressure for application

    Best Uses

      Comments about ULTA Automatic Eyeliner:

      The eyelid is one of the most sensitive areas of skin. This product needs unnecessary pressure - as if it is dry

      • Skin Tone:
      • Medium
       
      1.0

      Ulta Automatic Eye Liner - I would not give it away

      By Melanie

      from Union, Maine

      About Me Natural Style

      Verified Buyer

      Pros

        Cons

        • Breaks off
        • Difficult to Apply
        • So hard, could not get it to work
        • Very disappointed

        Best Uses

          Comments about ULTA Automatic Eyeliner:

          Very disappointed. It was like trying to use a stick to apply eye liner. there was nothing pro about this product.

          • Age:
          • 30-44
          • Skin Tone:
          • Fair
           
          1.0

          Poor quality, hard waxy.

          By Jean

          from Springville N.Y.

          About Me Natural Style

          Verified Buyer

          Pros

            Cons

            • Difficult to Apply

            Best Uses

              Comments about ULTA Automatic Eyeliner:

              It didn't go on easily. Tip would break off

              • Age:
              • 45-59
              • Skin Tone:
              • Fair
               
              5.0

              I would buy this product again

              By Deb

              from Maumee Ohio

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Daily Use
                • Special Occasions

                Comments about ULTA Automatic Eyeliner:

                Everyday use. Easy to put on & stays on

                • Age:
                • 45-59
                • Skin Tone:
                • Medium
                 
                4.0

                Good value

                By Beric

                from Orlando

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Dry Skin
                  • Sensitive Skin

                  Comments about ULTA Automatic Eyeliner:

                  I use on the inside of the upper lid and it lasts all day.

                  • Age:
                  • 60+
                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Awesome Liner

                  By Lyn

                  from Chicago, IL

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                    Best Uses

                    • Daily Use
                    • Normal Skin
                    • Sensitive Skin

                    Comments about ULTA Automatic Eyeliner:

                    I use this liner daily. I love it. It is very precise. It doesn't flake or look messy like other more expensive liners. It's a great value for the price.

                    • Age:
                    • 45-59
                    • Skin Tone:
                    • Deep
                     
                    5.0

                    Yeah, another color to try. I have most of them.

                    By none

                    from Palm Desert, Ca

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting
                    • Versatile

                    Cons

                      Best Uses

                      • Daily Use
                      • Normal Skin
                      • Special Occasions

                      Comments about ULTA Automatic Eyeliner:

                      Love all the color cholces

                      • Age:
                      • 60+
                      • Skin Tone:
                      • Fair
                       
                      5.0

                      Love this product. I keep buying more colors.

                      By none

                      from Palm Desert, Ca

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Value
                      • Long Lasting
                      • Versatile

                      Cons

                        Best Uses

                        • Daily Use
                        • Normal Skin
                        • Special Occasions

                        Comments about ULTA Automatic Eyeliner:

                        I've recommended this to my daughters. Great eyeliner.

                        • Age:
                        • 60+
                        • Skin Tone:
                        • Fair
                         
                        5.0

                        I ABSOLUTELY LOVED THIS LINER! It's such the perfect green

                        By Mo

                        from Escondido, CA

                        About Me Trendy Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Good Value
                        • Long Lasting

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about ULTA Automatic Eyeliner:

                          I'm definitely going to buy different colors of this liner! I've been trying this with different looks

                          • Age:
                          • 18-29
                          • Skin Tone:
                          • Fair
                           
                          1.0

                          It's definitely NOT waterproof

                          By Dragonlady

                          from Petaluma, CA

                          About Me Classic Style

                          Verified Buyer

                          Pros

                          • Easy To Apply
                          • Good Pigmentation

                          Cons

                          • Not waterproof
                          • Wears Off Easily

                          Best Uses

                            Comments about ULTA Automatic Eyeliner:

                            If you eyes tear up, the eyeliner runs all over your eyes and you end up with black eyes.

                            • Age:
                            • 45-59
                            • Skin Tone:
                            • Medium

                            Displaying reviews 1-10

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            39 Questions | 39 Answers
                            Displaying questions 1-10Previous | Next »
                            • Q:

                              Does this liner stay put on the waterline?
                              Asked on 9/12/2016 by Jen

                              1 answer

                              • Staff Expert

                                A:

                                Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                                Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                            • Q:

                              What color (s) would you recommend for blue eyes?
                              Asked on 9/11/2016 by sandy from Mpls

                              1 answer

                              • Staff Expert

                                A:

                                Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                                Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                            • Q:

                              Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                              Asked on 7/15/2016 by Cindy from Rossford OH

                              1 answer

                              • Staff Expert

                                A:

                                Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                                Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                            • Q:

                              How do I sharpen this eyeliner?
                              Asked on 7/13/2016 by Navella

                              1 answer

                              • Staff Expert

                                A:

                                No sharpening is required; simply twist to dispense more product!

                                Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                            • Q:

                              Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                              Asked on 7/11/2016 by Virginia from Brooklyn, NY

                              1 answer

                              • Staff Expert

                                A:

                                Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                                Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                            • Q:

                              How do I prevent the liner from smudging?
                              Asked on 7/8/2016 by Kat from Rancho Cucamonga

                              1 answer

                            • Q:

                              is this a liquid liner or more like a pencil
                              Asked on 6/30/2016 by love to fly

                              1 answer

                              • Staff Expert

                                A:

                                This is a solid formula.

                                Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                            • Q:

                              What do you recommend for brown eyes?
                              Asked on 6/2/2016 by Liz from Maryland, US

                              1 answer

                              • Staff Expert

                                A:

                                In addition to neutrals like black and brown shades, plums, bronzes, and greens really make brown eyes pop! Any of these shades would look especially lovely on you: Bronze, Java, Black Plum, Moss. You can always double-line eyes using two colors, such as a bright and a neutral. :-) Enjoy!

                                Answered on 6/8/2016 by Staff Expert from Ulta Beauty
                            • Q:

                              what colors would be best for hazel/green eyes?
                              Asked on 5/8/2016 by brooke from US

                              1 answer

                              • Staff Expert

                                A:

                                We recommend Raisin (Item #:1951005), a deep purple metallic shimmer, and Bronze (Item #:1951004) a bronze metallic shimmer with slight flecks of glitter. Enjoy!

                                Answered on 5/11/2016 by Staff Expert from Ulta Beauty
                            • Q:

                              How do I get a point on the tip of the product? I like the eyeliner, it's the 1st one I have had that last all day without smudging. But I don't like that I can't get a point on the tip, like it had when I bought it. I'm going to try other colors you recommend for Blue Eyes. Thank you Ulta for a wonderful product.
                              Asked on 5/7/2016 by Staci Style from Pinellas Park, FL

                              1 answer

                              • Staff Expert

                                A:

                                Unfortunately, we do not offer a sharpener for the ULTA Automatic Eyeliner; however, the fine bullet should still provide precise application. We thank you for your feedback!

                                Answered on 5/17/2016 by Staff Expert from Ulta Beauty
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