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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Black Plum (deep purple matte)

Item #: 2260177 Size: 0.01 oz

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Smooth, deep colors glide on effortlessly from the automatic tip of this Ulta Automatic Eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5491 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3918)
  • Long lasting (2782)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Smudges (533)
  • Fades (532)
  • Difficult to apply (497)
  • Wears off easily (179)
  • Difficult removal (142)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (834)
    • Reviewer Profile:
    • Natural style (2105), Classic style (1982), Trendy style (558), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)
    • Was this a gift?:
    • No (20)

Reviewed by 5491 customers

Displaying reviews 1-10

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4.0

Teenager Approved

By CardiganHoarder

from WI

Verified Reviewer

Comments about ULTA Automatic Eyeliner:

I buy this for our 13-year-old. She likes automatic liners and this one fits the bill. It seems to apply easily for her and does not tug on her lids. If there was something she didn't like about it, she would have no problems saying so. The only complaint is that there is no built in sharpener, but that doesn't bother her so much as it bothers me. It stays put on her all day.

 
5.0

yes, I would buy this product again

By Dar

from Greenfield Wi

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use
    • Normal Skin

    Comments about ULTA Automatic Eyeliner:

    automatic eye liners much easier to use than pencil. Will always choose them over pencils

    • Age:
    • 60+
     
    5.0

    This is the only eyeliner I use

    By Molly

    from Indiana

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about ULTA Automatic Eyeliner:

      It's great

      • Age:
      • 18-29
       
      5.0

      Can't live without moss eyeliner. It's my beauty essential!

      By Beauty always

      from Washington DC

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

        • Daily Use
        • Normal Skin
        • Oily Skin
        • Special Occasions

        Comments about ULTA Automatic Eyeliner:

        Line upper and lower lids.

        • Age:
        • 45-59
         
        5.0

        I Love this eye liner

        By Robin

        from council Bluffs IA

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

            Comments about ULTA Automatic Eyeliner:

            I have used this brand of eye liner for a few years now and I love it! it goes on smooth stays on doesn't flake. overall a great product

            • Age:
            • 45-59
             
            3.0

            not sure

            By stac

            from Holland, OH

            Verified Buyer

            Comments about ULTA Automatic Eyeliner:

            It smudges and flakes, so I will be looking for another eyeliner.

             
            1.0

            Nope. it broke

            By HW

            from Utah

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

              • tip broke off before first application

              Best Uses

                Comments about ULTA Automatic Eyeliner:

                The first 1/2 inch broke off the tip before I even applied it

                • Age:
                • 45-59
                 
                5.0

                Love it!!!!

                By Debi

                from Lk Stevens Washington

                About Me Trendy Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                  Best Uses

                  • Daily Use

                  Comments about ULTA Automatic Eyeliner:

                  Great eyeliner I have it in many colors

                  • Age:
                  • 30-44
                   
                  5.0

                  Yes

                  By Judy

                  from Geneva, iL

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                      Comments about ULTA Automatic Eyeliner:

                      Purchased before--used daily. Love it!

                      • Age:
                      • 60+
                       
                      3.0

                      not purchasing again

                      By hlh

                      from tx

                      Comments about ULTA Automatic Eyeliner:

                      left alot to be desired

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      44 Questions | 44 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is black plum more of a black with purple undertones? That is what I'm looking for for my blue eyes...
                        Asked on 6/8/2017 by mp from NY

                        1 answer

                        • Staff Expert

                          A:

                          Black Plum is a deep purple matte shade. We love it on blue eyes! :-)

                          Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this product have cap??? And is it a gel??
                        Asked on 4/7/2017 by Mary from IL

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this product does have a cap. It is not a gel.

                          Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Will this stay in my waterline???!!!?
                        Asked on 1/7/2017 by Leslie from Spartanburg SC

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                          Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Once I start using the product, what is the shelf life?
                        Asked on 12/28/2016 by Steph from Marietta

                        1 answer

                        • Staff Expert

                          A:

                          The shelf life is 31 months.

                          Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Can this be used on the whole eyelid?
                        Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it is safe for the general eye area including the eyelid.

                          Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this liner stay put on the waterline?
                        Asked on 9/12/2016 by Jen

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                          Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        What color (s) would you recommend for blue eyes?
                        Asked on 9/11/2016 by sandy from Mpls

                        1 answer

                        • Staff Expert

                          A:

                          Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                          Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                        Asked on 7/15/2016 by Cindy from Rossford OH

                        1 answer

                        • Staff Expert

                          A:

                          Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                          Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        How do I sharpen this eyeliner?
                        Asked on 7/13/2016 by Navella

                        1 answer

                        • Staff Expert

                          A:

                          No sharpening is required; simply twist to dispense more product!

                          Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                        Asked on 7/11/2016 by Virginia from Brooklyn, NY

                        1 answer

                        • Staff Expert

                          A:

                          Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                          Answered on 7/12/2016 by Staff Expert from Ulta Beauty
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