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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Black Plum (deep purple matte)

Item #: 2260177 Size: 0.01 oz

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GIFT WITH PURCHASE

FREE 13-pc Gift with any $21.50 ULTA Beauty Cosmetics, Brushes, Beauty Tools or Skincare purchase (offer valid 7/31/16-8/27/16 or while supplies last)

FREE 13-pc Gift w/ any $21.50 ULTA Beauty Cosmetics, Brushes, Beauty Tools, or Skincare purchase
Smooth, deep colors glide on effortlessly from the automatic tip of this eye liner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten-free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate.

MAY CONTAIN: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.2

(based on 4765 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3384)
  • Good colors (2383)
  • Long lasting (2375)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Fades (532)
  • Smudges (529)
  • Difficult to apply (378)
  • Difficult removal (142)
  • Creases (93)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (486)
    • Was this a gift?:
    • No (20)
    • Reviewer Profile:
    • Natural style (1764), Classic style (1727), Trendy style (486), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)
    • Skin Tone:
    • Medium (982), Fair (935), Deep (70)

Reviewed by 4765 customers

Displaying reviews 1-10

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5.0

This is my Go To eyeliner

By Barbara

from Ocala, FL

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Automatic Eyeliner:

    Eyeliner is the one product I won't leave the house without. This is a good value for a good product.

    • Age:
    • 60+
    • Skin Tone:
    • Fair
     
    4.0

    Love this color

    By Ceenie

    from Philadelphia, PA

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation

    Cons

      Best Uses

      • Daily Use
      • Normal Skin
      • Special Occasions

      Comments about ULTA Automatic Eyeliner:

      I have really oily eyelids and this lasted for about 3 hours on me. I didn't have a chance to test this long-term but it seemed to hold up well. I loved the color as well, and it was really pigmented.

      • Age:
      • 18-29
      • Skin Tone:
      • Fair
       
      4.0

      I love this eyeliner .it goes on so smooth.

      By gidget

      from Chicopee,ma.

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

          Comments about ULTA Automatic Eyeliner:

          I love this product it goes on smooth has nice color and accents my eyes very nicely even when I wear my glasses.

          • Age:
          • 45-59
          • Skin Tone:
          • Fair
           
          1.0

          Very disappointed

          By Grace

          from Indy

          About Me Natural Style

          Verified Buyer

          Pros

          • Good Value

          Cons

          • Difficult to Apply
          • Wears Off Easily

          Best Uses

            Comments about ULTA Automatic Eyeliner:

            This eyeliner dragged across my eyelid as I tried to apply it and I could not get it to lay down a clean line with any visible color

            • Age:
            • 45-59
            • Skin Tone:
            • Medium
             
            5.0

            I would buy this product over and over again

            By Grace

            from Indy

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Daily Use
              • Special Occasions

              Comments about ULTA Automatic Eyeliner:

              I use this product every day! It cosmetics are the best - goes on smoothly, never flakes and always looks great and my skimpy lashes look so long!

              • Age:
              • 45-59
              • Skin Tone:
              • Medium
               
              2.0

              I didn't like it

              By Gracie

              from Aledo, Illinois

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply

              Cons

              • Wears Off Easily

              Best Uses

              • Normal Skin

              Comments about ULTA Automatic Eyeliner:

              This product doesn't have very good pigment it takes forever to build up

              • Age:
              • 18-29
              • Skin Tone:
              • Medium
               
              5.0

              I would buy this again

              By Beth

              from Columbus, OH

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Daily Use

                Comments about ULTA Automatic Eyeliner:

                It goes on smoothly. Light pressure for a thinner line, more pressure for a wider line on the eye. The color is true to the sample.

                • Age:
                • 45-59
                • Skin Tone:
                • Fair
                 
                5.0

                Great liner

                By Jackey

                from Harlingen, TX

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Normal Skin

                  Comments about ULTA Automatic Eyeliner:

                  I actually use this to fill in my eyebrows and love it!

                  • Age:
                  • 30-44
                  • Skin Tone:
                  • Fair

                  (0 of 1 customers found this review helpful)

                   
                  2.0

                  Probably not

                  By Spunky

                  from Palm Coast, Fl

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Good Pigmentation

                  Cons

                  • Difficult to Apply
                  • Flakes
                  • Wears Off Easily

                  Best Uses

                  • Sensitive Skin

                  Comments about ULTA Automatic Eyeliner:

                  Not the best eyeliner, it's kinda dry, and flakes. I had and used better.

                  • Age:
                  • 45-59
                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Wonderful

                  By Volsuze9880

                  from Knoxville TN

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about ULTA Automatic Eyeliner:

                    I was a little skeptical but after using it I love it.

                    • Age:
                    • 30-44
                    • Skin Tone:
                    • Medium

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    37 Questions | 37 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                      Asked on 7/15/2016 by Cindy from Rossford OH

                      1 answer

                      • Staff Expert

                        A:

                        Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                        Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      How do I sharpen this eyeliner?
                      Asked on 7/13/2016 by Navella

                      1 answer

                      • Staff Expert

                        A:

                        No sharpening is required; simply twist to dispense more product!

                        Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                      Asked on 7/11/2016 by Virginia from Brooklyn, NY

                      1 answer

                      • Staff Expert

                        A:

                        Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                        Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      How do I prevent the liner from smudging?
                      Asked on 7/8/2016 by Kat from Rancho Cucamonga

                      1 answer

                    • Q:

                      is this a liquid liner or more like a pencil
                      Asked on 6/30/2016 by love to fly

                      1 answer

                      • Staff Expert

                        A:

                        This is a solid formula.

                        Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      What do you recommend for brown eyes?
                      Asked on 6/2/2016 by Liz from Maryland, US

                      1 answer

                      • Staff Expert

                        A:

                        In addition to neutrals like black and brown shades, plums, bronzes, and greens really make brown eyes pop! Any of these shades would look especially lovely on you: Bronze, Java, Black Plum, Moss. You can always double-line eyes using two colors, such as a bright and a neutral. :-) Enjoy!

                        Answered on 6/8/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      what colors would be best for hazel/green eyes?
                      Asked on 5/8/2016 by brooke from US

                      1 answer

                      • Staff Expert

                        A:

                        We recommend Raisin (Item #:1951005), a deep purple metallic shimmer, and Bronze (Item #:1951004) a bronze metallic shimmer with slight flecks of glitter. Enjoy!

                        Answered on 5/11/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      How do I get a point on the tip of the product? I like the eyeliner, it's the 1st one I have had that last all day without smudging. But I don't like that I can't get a point on the tip, like it had when I bought it. I'm going to try other colors you recommend for Blue Eyes. Thank you Ulta for a wonderful product.
                      Asked on 5/7/2016 by Staci Style from Pinellas Park, FL

                      1 answer

                      • Staff Expert

                        A:

                        Unfortunately, we do not offer a sharpener for the ULTA Automatic Eyeliner; however, the fine bullet should still provide precise application. We thank you for your feedback!

                        Answered on 5/17/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      what do you need to remove ulta automatic eyeliner?
                      Asked on 4/2/2016 by Copper from Clemson, SC

                      1 answer

                      • Staff Expert

                        A:

                        We recommend using ULTA Oil-Free Eye Makeup Remover (Item #: 2230162), which effortlessly removes makeup including waterproof formulas.

                        Answered on 4/6/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Are ulta brand cosmetics cruelty free?
                      Asked on 2/5/2016 by Omooomm

                      1 answer

                      • Staff Expert

                        A:

                        Yes, Ulta is cruelty-free, and our Private Label products are never tested on animals. :-)

                        Answered on 2/5/2016 by Staff Expert from ULTA Beauty
                    Displaying questions 1-10Previous | Next »

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