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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Black Plum (deep purple matte)

Item #: 2260177 Size: 0.01 oz

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FREE deluxe Palette with any $16.50 ULTA Beauty Cosmetics, Brushes, and Beauty Tools purchase (offer valid 5/14/17-6/3/17 or while supplies last)

FREE deluxe Palette w/ any $16.50 ULTA Beauty Cosmetics, Brushes, and Beauty Tools purchase
Smooth, deep colors glide on effortlessly from the automatic tip of this Ulta Automatic Eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5349 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3811)
  • Long lasting (2703)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Fades (532)
  • Smudges (532)
  • Difficult to apply (479)
  • Wears off easily (154)
  • Difficult removal (142)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (760)
    • Was this a gift?:
    • No (20)
    • Reviewer Profile:
    • Natural style (2028), Classic style (1941), Trendy style (544), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)

Reviewed by 5349 customers

Displaying reviews 1-10

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5.0

Love it!!

By Kassey

from Katy, Tx

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

    Best Uses

      Comments about ULTA Automatic Eyeliner:

      Needed an eyeliner for the bottom of my eye as I use a liquid felt tip one for my top, and this was perfect! Lasts long and doesn't get into my eye.

      • Age:
      • 18-29
       
      5.0

      Love it

      By Lillian

      from Dyer, IN

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Oily Skin

        Comments about ULTA Automatic Eyeliner:

        You need to by it

        • Age:
        • 45-59
         
        5.0

        Big thumbs up!

        By Looking fabulous

        from Bossier City, LA

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

            Comments about ULTA Automatic Eyeliner:

            I am delighted to have found this product in so many color choices. I rarely use black eye liner as it looks a bit too harsh against my fair skin. The stormy color I selected defines my eyes in a more natural way. It enhances rather than distracts. BAM!

            • Age:
            • 60+
             
            2.0

            Don't buy this again

            By Blanquita

            from Orange city

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy to apply on the top of the eye only
            • Good Pigmentation

            Cons

            • Don't stay on the bottom of the eye

            Best Uses

            • Oily Skin

            Comments about ULTA Automatic Eyeliner:

            On the bottom part of the eye is not easy to apply like the top

            • Age:
            • 45-59
             
            1.0

            Hard as rock

            By Anastasia

            from Kansas City

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

              • Difficult to Apply

              Best Uses

                Comments about ULTA Automatic Eyeliner:

                Skips and is waxy. Very difficult to apply. Not much pigmentation.

                • Age:
                • 45-59
                 
                4.0

                Love these

                By Ms Fox

                from vermont

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                    Comments about ULTA Automatic Eyeliner:

                    I love to look at the high end brands in the store, but then I buy these eye liners for a fraction of the cost.

                    • Age:
                    • 45-59
                     
                    1.0

                    Horrible-do not buy

                    By Stefanie

                    from Boca Raton, FL

                    About Me Natural Style

                    Verified Buyer

                    Pros

                      Cons

                      • Difficult to Apply

                      Best Uses

                        Comments about ULTA Automatic Eyeliner:

                        This product does not work at all. You cannot use as eyeliner. Useless.

                        • Age:
                        • 45-59
                         
                        5.0

                        I will use this again!

                        By Kelly

                        from Noble, OK

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Good Value
                        • Long Lasting

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about ULTA Automatic Eyeliner:

                          I use this daily! Easy to apply and doesn't fade.

                          • Age:
                          • 30-44
                           
                          5.0

                          Grat product!

                          By Jenn

                          from Clearwater, Fl

                          About Me Natural Style

                          Verified Buyer

                          Pros

                          • Easy To Apply
                          • Good Pigmentation
                          • Good Value
                          • Long Lasting
                          • Versatile

                          Cons

                            Best Uses

                            • Daily Use

                            Comments about ULTA Automatic Eyeliner:

                            I use this product everyday and I love it. It is a great color and it has a tiny bit of sparkle to it, so it looks great in the sunshine. I highly recommend it.

                            • Age:
                            • 45-59
                             
                            5.0

                            Ulta Automatic Eyeliner

                            By Susan

                            from San Diego CA

                            About Me Trendy Style

                            Verified Buyer

                            Pros

                            • Easy To Apply
                            • Good Pigmentation
                            • Good Value
                            • Long Lasting
                            • Versatile

                            Cons

                              Best Uses

                              • Daily Use
                              • Normal Skin
                              • Sensitive Skin
                              • Special Occasions

                              Comments about ULTA Automatic Eyeliner:

                              Excellent

                              • Age:
                              • 45-59

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              43 Questions | 43 Answers
                              Displaying questions 1-10Previous | Next »
                              • Q:

                                Does this product have cap??? And is it a gel??
                                Asked on 4/7/2017 by Mary from IL

                                1 answer

                                • Staff Expert

                                  A:

                                  Yes, this product does have a cap. It is not a gel.

                                  Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                              • Q:

                                Will this stay in my waterline???!!!?
                                Asked on 1/7/2017 by Leslie from Spartanburg SC

                                1 answer

                                • Staff Expert

                                  A:

                                  Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                                  Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                              • Q:

                                Once I start using the product, what is the shelf life?
                                Asked on 12/28/2016 by Steph from Marietta

                                1 answer

                                • Staff Expert

                                  A:

                                  The shelf life is 31 months.

                                  Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                              • Q:

                                Can this be used on the whole eyelid?
                                Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                                1 answer

                                • Staff Expert

                                  A:

                                  Yes, it is safe for the general eye area including the eyelid.

                                  Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                Does this liner stay put on the waterline?
                                Asked on 9/12/2016 by Jen

                                1 answer

                                • Staff Expert

                                  A:

                                  Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                                  Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                What color (s) would you recommend for blue eyes?
                                Asked on 9/11/2016 by sandy from Mpls

                                1 answer

                                • Staff Expert

                                  A:

                                  Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                                  Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                                Asked on 7/15/2016 by Cindy from Rossford OH

                                1 answer

                                • Staff Expert

                                  A:

                                  Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                                  Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                How do I sharpen this eyeliner?
                                Asked on 7/13/2016 by Navella

                                1 answer

                                • Staff Expert

                                  A:

                                  No sharpening is required; simply twist to dispense more product!

                                  Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                                Asked on 7/11/2016 by Virginia from Brooklyn, NY

                                1 answer

                                • Staff Expert

                                  A:

                                  Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                                  Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                How do I prevent the liner from smudging?
                                Asked on 7/8/2016 by Kat from Rancho Cucamonga

                                1 answer

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