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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Black Plum (deep purple matte)

Item #: 2260177 Size: 0.01 oz

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Smooth, deep colors glide on effortlessly from the automatic tip of this Ulta Automatic Eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5414 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3860)
  • Long lasting (2739)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Fades (532)
  • Smudges (532)
  • Difficult to apply (486)
  • Wears off easily (167)
  • Difficult removal (142)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (795)
    • Was this a gift?:
    • No (20)
    • Reviewer Profile:
    • Natural style (2065), Classic style (1960), Trendy style (550), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)

Reviewed by 5414 customers

Displaying reviews 1-10

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2.0

second purchase after holiday pack... would not buy again

By dmsilvestri

from Henderson, NV

Verified Buyer

Comments about ULTA Automatic Eyeliner:

would not purchase again

  • Age:
  • 45-59
 
2.0

will not repurchase

By vivivroom

from Phoenix, Arizona

Comments about ULTA Automatic Eyeliner:

I was impressed how smooth it applied but it came off 2 hours later. lame.

 
4.0

Love

By Kate

from Virginia Beach, VA

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Automatic Eyeliner:

    I bought this after seeing it used on the Ulta Mix sight and I REALLY like, it's easy to apply, but I feel like I do have to do a lot of back and forth in order for it to really show up on me. It may be because I have olive skin and am tan right now since it's summer, but I use it all the time and really like it.

    • Age:
    • 30-44
     
    5.0

    I only buy this product

    By aahallsville

    from Texas

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value

    Cons

      Best Uses

        Comments about ULTA Automatic Eyeliner:

        Love this eye liner

        • Age:
        • 30-44
         
        4.0

        I would buy this product again.

        By Pat

        from Winston Salem, NC

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply

        Cons

          Best Uses

          • Daily Use

          Comments about ULTA Automatic Eyeliner:

          Goes on easy

          • Age:
          • 60+
           
          5.0

          Best waterproof eyeliner yet!

          By Shansway

          from Canton, GA

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

            • Daily Use
            • Normal Skin
            • Oily Skin
            • Sensitive Skin

            Comments about ULTA Automatic Eyeliner:

            Have tried them all love this one!

            • Age:
            • 45-59
             
            4.0

            Not bad

            By Kayla

            from Missouri

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation

            Cons

            • Wears Off Easily

            Best Uses

            • Daily Use

            Comments about ULTA Automatic Eyeliner:

            I have a couple of these. The white one is great all day and the aqua goes on nice but didn't seem to last as well.

            • Age:
            • 18-29
             
            5.0

            I love it! Not to hard and not to soft.. goes on very well

            By Konniraye

            from Bellingham Wa.

            About Me Natural Style

            Verified Buyer

            Pros

            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about ULTA Automatic Eyeliner:

              Great find

              • Age:
              • 45-59
               
              4.0

              Yes

              By Na

              from Na

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Daily Use
                • Normal Skin

                Comments about ULTA Automatic Eyeliner:

                !

                • Age:
                • 45-59
                 
                1.0

                Not long lasting and not super black

                By Gina

                from San Antonio, TX

                About Me Classic Style

                Verified Buyer

                Pros

                  Cons

                  • Difficult to Apply
                  • Wears Off Easily

                  Best Uses

                    Comments about ULTA Automatic Eyeliner:

                    I wasn't happy with this product and will be exchanging it for a different eyeliner. It comes off very easily and you have to press super hard when applying it.

                    • Age:
                    • 30-44

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    44 Questions | 44 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is black plum more of a black with purple undertones? That is what I'm looking for for my blue eyes...
                      Asked on 6/8/2017 by mp from NY

                      1 answer

                      • Staff Expert

                        A:

                        Black Plum is a deep purple matte shade. We love it on blue eyes! :-)

                        Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this product have cap??? And is it a gel??
                      Asked on 4/7/2017 by Mary from IL

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product does have a cap. It is not a gel.

                        Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Will this stay in my waterline???!!!?
                      Asked on 1/7/2017 by Leslie from Spartanburg SC

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                        Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Once I start using the product, what is the shelf life?
                      Asked on 12/28/2016 by Steph from Marietta

                      1 answer

                      • Staff Expert

                        A:

                        The shelf life is 31 months.

                        Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Can this be used on the whole eyelid?
                      Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it is safe for the general eye area including the eyelid.

                        Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this liner stay put on the waterline?
                      Asked on 9/12/2016 by Jen

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                        Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      What color (s) would you recommend for blue eyes?
                      Asked on 9/11/2016 by sandy from Mpls

                      1 answer

                      • Staff Expert

                        A:

                        Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                        Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                      Asked on 7/15/2016 by Cindy from Rossford OH

                      1 answer

                      • Staff Expert

                        A:

                        Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                        Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      How do I sharpen this eyeliner?
                      Asked on 7/13/2016 by Navella

                      1 answer

                      • Staff Expert

                        A:

                        No sharpening is required; simply twist to dispense more product!

                        Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                      Asked on 7/11/2016 by Virginia from Brooklyn, NY

                      1 answer

                      • Staff Expert

                        A:

                        Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                        Answered on 7/12/2016 by Staff Expert from Ulta Beauty
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