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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Black Plum (deep purple matte)

Item #: 2260177 Size: 0.01 oz

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Smooth, deep colors glide on effortlessly from the automatic tip of this eye liner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten-free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate.

MAY CONTAIN: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5067 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3603)
  • Long lasting (2549)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Fades (532)
  • Smudges (531)
  • Difficult to apply (433)
  • Difficult removal (142)
  • Creases (93)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (632)
    • Was this a gift?:
    • No (20)
    • Reviewer Profile:
    • Natural style (1898), Classic style (1841), Trendy style (516), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)

Reviewed by 5067 customers

Displaying reviews 1-10

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1.0

I'll be returning this

By Dragonlady47

from Charlotte, nc

About Me Natural Style

Verified Buyer

Pros

    Cons

    • Difficult to Apply
    • Poor color

    Best Uses

    • Daily Use

    Comments about ULTA Automatic Eyeliner:

    Copper color looked yellow on, didn't apply smoothly for a gel. It pulled and didn't even show up much for all the effort

    • Age:
    • 45-59
     
    5.0

    Easy to Apply

    By Beachbum123

    from Jacksonville, Fl.

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about ULTA Automatic Eyeliner:

      Doesn't Drag or pull. Soft texture, long wearing.

      • Age:
      • 60+
       
      4.0

      I will buy this product again

      By Lauren Hines

      from Pickerington Ohio

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Normal Skin

        Comments about ULTA Automatic Eyeliner:

        Great product

        • Age:
        • 30-44
         
        2.0

        Not what I was expecting

        By Ms. Angel

        from Anaheim, CA

        About Me Natural Style

        Verified Buyer

        Pros

        • Good Value

        Cons

        • Wears Off Easily

        Best Uses

          Comments about ULTA Automatic Eyeliner:

          I love the color, and the concept... I was looking for a purple to make my eyes pop, but not to dramatic. It's hard to apply and you have to make several passes or press hard.
          Maybe I'll try the ole lighter trick and see how that goes.

          • Age:
          • 30-44
           
          5.0

          Loved them!!!

          By Dinad

          from Glendora

          Verified Buyer

          Pros

          • Colors are so nice not drab!
          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

              Comments about ULTA Automatic Eyeliner:

              Colors are great!!!

               
              5.0

              Good deal

              By Taylor

              from Marysville, min

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Value

              Cons

                Best Uses

                • Daily Use
                • Normal Skin

                Comments about ULTA Automatic Eyeliner:

                For the price, these are an amazing deal!

                • Age:
                • 18-29
                 
                4.0

                Fine line eyeliner

                By Stacey, the novice

                from Little Rock, AR

                About Me Natural Style

                Verified Buyer

                Pros

                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                • Difficult to Apply

                Best Uses

                • Daily Use

                Comments about ULTA Automatic Eyeliner:

                Very good eyeliner. I prefer liquid eyeliner. Gave it a try. I do like the product.

                • Age:
                • 45-59
                 
                4.0

                Good blending eyeliner

                By Stacey, the novice

                from Little Rock, AR

                About Me Natural Style

                Verified Buyer

                Pros

                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                • Difficult to Apply

                Best Uses

                • Daily Use

                Comments about ULTA Automatic Eyeliner:

                Good eyeliner. I just prefer a more liquid eyeliner.

                • Age:
                • 45-59
                 
                4.0

                Purple Eyeliner

                By Sher

                from Westminster, CO

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply

                Cons

                • Wears Off Easily

                Best Uses

                  Comments about ULTA Automatic Eyeliner:

                  It was a darker pigment on my arm than around my eyes and wears off kind of fast but it was pretty just took a couple applications

                  • Age:
                  • 30-44
                   
                  4.0

                  Makes eyes brighter

                  By smtz

                  from Seagoville TX

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                      Comments about ULTA Automatic Eyeliner:

                      I use this eyeliner in the inside bottom of my eye. This makes your eyes look more open on us older ladies.

                      • Age:
                      • 45-59

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      42 Questions | 42 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Will this stay in my waterline???!!!?
                        Asked on 1/7/2017 by Leslie from Spartanburg SC

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                          Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Once I start using the product, what is the shelf life?
                        Asked on 12/28/2016 by Steph from Marietta

                        1 answer

                        • Staff Expert

                          A:

                          The shelf life is 31 months.

                          Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Can this be used on the whole eyelid?
                        Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it is safe for the general eye area including the eyelid.

                          Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this liner stay put on the waterline?
                        Asked on 9/12/2016 by Jen

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                          Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        What color (s) would you recommend for blue eyes?
                        Asked on 9/11/2016 by sandy from Mpls

                        1 answer

                        • Staff Expert

                          A:

                          Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                          Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                        Asked on 7/15/2016 by Cindy from Rossford OH

                        1 answer

                        • Staff Expert

                          A:

                          Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                          Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        How do I sharpen this eyeliner?
                        Asked on 7/13/2016 by Navella

                        1 answer

                        • Staff Expert

                          A:

                          No sharpening is required; simply twist to dispense more product!

                          Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                        Asked on 7/11/2016 by Virginia from Brooklyn, NY

                        1 answer

                        • Staff Expert

                          A:

                          Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                          Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        How do I prevent the liner from smudging?
                        Asked on 7/8/2016 by Kat from Rancho Cucamonga

                        1 answer

                      • Q:

                        is this a liquid liner or more like a pencil
                        Asked on 6/30/2016 by love to fly

                        1 answer

                        • Staff Expert

                          A:

                          This is a solid formula.

                          Answered on 7/12/2016 by Staff Expert from Ulta Beauty
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