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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Black Plum (deep purple matte)

Item #: 2260177 Size: 0.01 oz

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GIFT WITH PURCHASE

FREE 12-pc Gift with any $19.50 ULTA Beauty Collection Makeup, Brushes, Beauty Tools, or Skincare purchase (offer valid 2/12/17-3/11/17 or while supplies last)

FREE 12-pc gift w/any $19.50 Ulta Beauty Makeup, Brushes, Beauty Tools, or Skincare purchase
Smooth, deep colors glide on effortlessly from the automatic tip of this eye liner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten-free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate.

MAY CONTAIN: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5155 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3669)
  • Long lasting (2596)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Fades (532)
  • Smudges (531)
  • Difficult to apply (446)
  • Difficult removal (142)
  • Wears off easily (108)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (677)
    • Was this a gift?:
    • No (20)
    • Reviewer Profile:
    • Natural style (1941), Classic style (1871), Trendy style (521), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)

Reviewed by 5155 customers

Displaying reviews 1-10

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5.0

Good value/works great

By Jet setter

from Atlanta

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Automatic Eyeliner:

    Good price and the pencil goes on smoothly. The color stayed on all day.

    • Age:
    • 45-59
     
    1.0

    Not very good

    By Leslie

    from Myrtle Beach

    Verified Buyer

    Pros

    • Good Pigmentation

    Cons

    • Liner breaks easily. Not worth what I paid.

    Best Uses

      Comments about ULTA Automatic Eyeliner:

      Other brands work much better.

      • Age:
      • 30-44
       
      4.0

      I really like Ulta products. I would try it again.

      By Rox

      from Ontario, NY

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

        • Daily Use
        • Normal Skin
        • Special Occasions

        Comments about ULTA Automatic Eyeliner:

        The eyeliner goes on so smoothly.

        • Age:
        • 60+
         
        5.0

        Glides on effortlessly.

        By Kenzie

        from Greenville, SC

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Daily Use
          • Dry Skin
          • Normal Skin
          • Oily Skin

          Comments about ULTA Automatic Eyeliner:

          I was looking for an eyeliner that had a wide array of color options and that glided on with no effort. This product fit the bill. I loved the particular color I purchased as well. This would be great by itself, but I usually use a smudge brush to put eye shadow over it to achieve my look and give the color more versatility, depending on what I'm wearing.

          • Age:
          • 30-44
           
          5.0

          Love this!

          By Karrie

          from Grand Junction CO

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

            • Daily Use

            Comments about ULTA Automatic Eyeliner:

            I outline my bottom eyelids - this is waterproof which is great because sometime my eyes water. The eyeliner really makes my eyes pop!

            • Age:
            • 45-59
             
            5.0

            I would buy this again

            By Tira

            from Kansas

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Normal Skin

              Comments about ULTA Automatic Eyeliner:

              Easy to apply

              • Age:
              • 30-44
               
              4.0

              Brightens My Eyes

              By AMT

              from NJ

              Comments about ULTA Automatic Eyeliner:

              I recently bought this in Storm. It makes my eyes pop and glides on easily.

               
              5.0

              It really works!

              By Susan

              from Belleview Florida

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Daily Use

                Comments about ULTA Automatic Eyeliner:

                Stays on nicely.

                • Age:
                • 45-59
                 
                5.0

                Would buy again.

                By Sta

                from Louisville, KY

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use
                  • Normal Skin

                  Comments about ULTA Automatic Eyeliner:

                  Love this. Will add more colors to my collection.

                  • Age:
                  • 30-44
                   
                  3.0

                  Swatches beautifully on wrist - doesn't show up on my eyes

                  By E

                  from New Orleans

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Value

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about ULTA Automatic Eyeliner:

                    Not pigmented enough to show up on my very fair skin

                    • Age:
                    • 18-29

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    42 Questions | 42 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Will this stay in my waterline???!!!?
                      Asked on 1/7/2017 by Leslie from Spartanburg SC

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                        Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Once I start using the product, what is the shelf life?
                      Asked on 12/28/2016 by Steph from Marietta

                      1 answer

                      • Staff Expert

                        A:

                        The shelf life is 31 months.

                        Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Can this be used on the whole eyelid?
                      Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it is safe for the general eye area including the eyelid.

                        Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this liner stay put on the waterline?
                      Asked on 9/12/2016 by Jen

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                        Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      What color (s) would you recommend for blue eyes?
                      Asked on 9/11/2016 by sandy from Mpls

                      1 answer

                      • Staff Expert

                        A:

                        Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                        Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                      Asked on 7/15/2016 by Cindy from Rossford OH

                      1 answer

                      • Staff Expert

                        A:

                        Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                        Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      How do I sharpen this eyeliner?
                      Asked on 7/13/2016 by Navella

                      1 answer

                      • Staff Expert

                        A:

                        No sharpening is required; simply twist to dispense more product!

                        Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                      Asked on 7/11/2016 by Virginia from Brooklyn, NY

                      1 answer

                      • Staff Expert

                        A:

                        Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                        Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      How do I prevent the liner from smudging?
                      Asked on 7/8/2016 by Kat from Rancho Cucamonga

                      1 answer

                    • Q:

                      is this a liquid liner or more like a pencil
                      Asked on 6/30/2016 by love to fly

                      1 answer

                      • Staff Expert

                        A:

                        This is a solid formula.

                        Answered on 7/12/2016 by Staff Expert from Ulta Beauty
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