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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Black Plum (deep purple matte)

Item #: 2260177 Size: 0.01 oz

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Smooth, deep colors glide on effortlessly from the automatic tip of this eye liner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten-free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate.

MAY CONTAIN: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.2

(based on 4680 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3317)
  • Good colors (2383)
  • Long lasting (2328)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Fades (532)
  • Smudges (528)
  • Difficult to apply (369)
  • Difficult removal (142)
  • Creases (93)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (445)
    • Was this a gift?:
    • No (20)
    • Reviewer Profile:
    • Natural style (1727), Classic style (1692), Trendy style (478), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)
    • Skin Tone:
    • Medium (941), Fair (899), Deep (67)

Reviewed by 4680 customers

Displaying reviews 1-10

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1.0

Do not waste your money on this product

By Ella

from Meridian MS

About Me Natural Style

Verified Buyer

Pros

  • Good Pigmentation

Cons

  • Difficult to Apply
  • It hurts your eye to apply it

Best Uses

  • Normal Skin

Comments about ULTA Automatic Eyeliner:

I was excited to find this color in a self sharpening pencil, but it hurt my eye to much to continue using it. It felt as if I was pressing on my eyeball

  • Age:
  • 45-59
  • Skin Tone:
  • Medium
 
5.0

This is the only Eye liner that I buy.

By Pooh

from Bossier City, LA

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Automatic Eyeliner:

    I keep a supply for me and my BFF.

    • Age:
    • 30-44
    • Skin Tone:
    • Medium
     
    5.0

    Love this product

    By Alaina

    from summerville, sc

    About Me Trendy Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about ULTA Automatic Eyeliner:

      Love this product. Glides on easy. Long lasting.

      • Age:
      • 18-29
      • Skin Tone:
      • Deep
       
      5.0

      I would buy this product again

      By Syd

      from New Orleans, LA

      About Me Natural Style

      Verified Buyer

      Pros

      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

      • Difficult to Apply

      Best Uses

      • Daily Use
      • Dry Skin
      • Normal Skin
      • Oily Skin
      • Sensitive Skin
      • Special Occasions

      Comments about ULTA Automatic Eyeliner:

      It was great!!

      • Age:
      • 18-29
      • Skin Tone:
      • Fair
       
      4.0

      I will purchase again

      By N A

      from Voorhees, New Jersey

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Daily Use

        Comments about ULTA Automatic Eyeliner:

        I like the color. It's a good change from black or brown.

        • Age:
        • 45-59
        • Skin Tone:
        • Medium
         
        4.0

        I will buy this product again

        By N A

        from Voorhees, New Jersey

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

          • Daily Use

          Comments about ULTA Automatic Eyeliner:

          I liked the width of the actual liner. The thinner width makes it easier to apply without having to correct mistakes

          • Age:
          • 45-59
          • Skin Tone:
          • Medium
           
          5.0

          I would buy this product again

          By Kim

          from CT

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

            • Daily Use

            Comments about ULTA Automatic Eyeliner:

            I have purchased many different eye liners some very expense this eye liner is one of the only ones that goes on smoothly, stays on? And looks great!

            • Age:
            • 60+
            • Skin Tone:
            • Medium
             
            4.0

            Great product

            By Stolstyka

            from Martinsburg, West Virginia

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Value

            Cons

              Best Uses

                Comments about ULTA Automatic Eyeliner:

                Great product for a straight line.

                • Age:
                • 30-44
                • Skin Tone:
                • Medium
                 
                4.0

                Simple Go-To Daily Liner

                By Bails

                from Toledo, OH

                About Me Natural Style

                Verified Buyer

                Pros

                • Good Value
                • Long Lasting

                Cons

                • Can Smudge while applying

                Best Uses

                  Comments about ULTA Automatic Eyeliner:

                  I use this liner daily before work, and it stays for my 8hr waitress shift

                  • Age:
                  • 18-29
                   
                  5.0

                  I would buy this again

                  By DawnMD

                  from West Palm Beach, Fl

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                    • Normal Skin

                    Comments about ULTA Automatic Eyeliner:

                    Love how thin it is and easy to use

                    • Age:
                    • 45-59
                    • Skin Tone:
                    • Medium

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    36 Questions | 36 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      How do I sharpen this eyeliner?
                      Asked on 7/13/2016 by Navella

                      1 answer

                      • Staff Expert

                        A:

                        No sharpening is required; simply twist to dispense more product!

                        Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                      Asked on 7/11/2016 by Virginia from Brooklyn, NY

                      1 answer

                      • Staff Expert

                        A:

                        Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                        Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      How do I prevent the liner from smudging?
                      Asked on 7/8/2016 by Kat from Rancho Cucamonga

                      1 answer

                    • Q:

                      is this a liquid liner or more like a pencil
                      Asked on 6/30/2016 by love to fly

                      1 answer

                      • Staff Expert

                        A:

                        This is a solid formula.

                        Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      What do you recommend for brown eyes?
                      Asked on 6/2/2016 by Liz from Maryland, US

                      1 answer

                      • Staff Expert

                        A:

                        In addition to neutrals like black and brown shades, plums, bronzes, and greens really make brown eyes pop! Any of these shades would look especially lovely on you: Bronze, Java, Black Plum, Moss. You can always double-line eyes using two colors, such as a bright and a neutral. :-) Enjoy!

                        Answered on 6/8/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      what colors would be best for hazel/green eyes?
                      Asked on 5/8/2016 by brooke from US

                      1 answer

                      • Staff Expert

                        A:

                        We recommend Raisin (Item #:1951005), a deep purple metallic shimmer, and Bronze (Item #:1951004) a bronze metallic shimmer with slight flecks of glitter. Enjoy!

                        Answered on 5/11/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      How do I get a point on the tip of the product? I like the eyeliner, it's the 1st one I have had that last all day without smudging. But I don't like that I can't get a point on the tip, like it had when I bought it. I'm going to try other colors you recommend for Blue Eyes. Thank you Ulta for a wonderful product.
                      Asked on 5/7/2016 by Staci Style from Pinellas Park, FL

                      1 answer

                      • Staff Expert

                        A:

                        Unfortunately, we do not offer a sharpener for the ULTA Automatic Eyeliner; however, the fine bullet should still provide precise application. We thank you for your feedback!

                        Answered on 5/17/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      what do you need to remove ulta automatic eyeliner?
                      Asked on 4/2/2016 by Copper from Clemson, SC

                      1 answer

                      • Staff Expert

                        A:

                        We recommend using ULTA Oil-Free Eye Makeup Remover (Item #: 2230162), which effortlessly removes makeup including waterproof formulas.

                        Answered on 4/6/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Are ulta brand cosmetics cruelty free?
                      Asked on 2/5/2016 by Omooomm

                      1 answer

                      • Staff Expert

                        A:

                        Yes, Ulta is cruelty-free, and our Private Label products are never tested on animals. :-)

                        Answered on 2/5/2016 by Staff Expert from ULTA Beauty
                    • Q:

                      What color would be best for blue eyes
                      Asked on 11/2/2015 by Cindy from Springfield, mo

                      1 answer

                      • Staff Expert

                        A:

                        Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                        Answered on 11/3/2015 by Staff Expert from ULTA Beauty
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