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It Cosmetics Online Only Anti-Aging Armour-Super Smart Skin-Perfecting Beauty Fluid with SPF 50%2B

It Cosmetics

Online Only Anti-Aging Armour-Super Smart Skin-Perfecting Beauty Fluid with SPF 50+

Item #: 2514581 Size: 1.0 oz

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Online First! In Select Stores 10-1!

This game-changing, multitasking beauty fluid is your complexion perfection plus sun protection in just one step! The proprietary Anti-Aging Armour-Super Smart Skin-Perfecting Beauty Fluid instantly gives your skin a boost of clinically tested hydration, while SPF 50+ broad-spectrum physical sunscreen works to protect against harmful UVA and UVB rays, helping to prevent collagen damage and hyperpigmentation associated with sun exposure. Formulated with revolutionary Skin-Perfecting Technology, this innovative color-infused skincare optically blurs away the look of discolorations and imperfections for your most flawless-looking results! Ideal for every skin type, the universal color-correcting pigments even the appearance of all skin tones.

Skin-Loving Ingredients: Developed with leading plastic surgeons, this one-of-a-kind formula perfectly blends your Anti-Aging Armour-Super Smart Skin-Perfecting Beauty Fluid with SPF 50+ sun protection. Infused with peptides, niacin, hydrolyzed collagen, hyaluronic acid, antioxidants and Skin-Perfecting Technology, the powerful combination gives you smoother, brighter, younger-looking skin!

Clinically tested results!
  • 100% showed measured increase in hydration*
  • 96% saw soft and smooth skin*
  • 85% saw improvement in skin texture*
  • 73% said skin felt younger and healthier*

*Results observed in a clinical study.
Active: Titanium Dioxide 12.1% Zinc Oxide 6.3%. Inactive: Aqua/Water/Eau, Cyclopentasiloxane, Butyloctyl Salicylate, C12-15 Alkyl Benzoate, Butylene Glycol Dicaprylate/Dicaprate, Silica, Glycerin, Cyclohexasiloxane, Caprylic/Capric Triglyceride, Hydrogenated Polydecene, Polymethyl Methacrylate, Caprylyl Methicone, PEG-9 Polydimethylsiloxyethyl Dimethicone, Aluminum Hydroxide, Cetyl PEG/PPG-10/1 Dimethicone, Stearic Acid, Polyglyceryl-4 Isostearate, Hexyl Laurate, Triethoxycaprylylsilane, Magnesium Sulfate, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Quaternium-18 Bentonite, Sorbitan Sesquioleate, Pueraria Lobata Root Extract, 1,2-Hexanediol, Disodium Edta, Butylene Glycol, Citrus Grandis (Grapefruit) Peel Oil, Vitis Vinifera (Grape) Seed Oil, Persea Gratissima (Avocado) Oil, Punica Granatum Seed Oil, Cholesterol, Niacinamide, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Anthemis Nobilis Flower Water, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Perfluorohexane, Olea Europaea (Olive) Leaf Extract, Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Diospyros Kaki Leaf Extract, Morus Alba Fruit Extract, Perfluorodecalin, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Steareth-20, Hydrolyzed Silk, Citric Acid, Potassium Sorbate, Sodium Benzoate, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Carnitine Hcl, Folic Acid, Niacin, Ascorbic Acid, Biotin, Thiamine Hcl, Retinyl Palmitate, Riboflavin, Pantothenic Acid, Tocopherol, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Chlorhexidine Digluconate. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499).

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Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsOnline Only Anti-Aging Armour with SPF 50
 
4.5

(based on 11 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Effective sun protection (9)
  • Goes on smoothly (9)
  • Moisturizes well (7)
  • Not greasy (6)
  • Absorbs quickly (5)

Cons

No Cons

Best Uses

  • Daily use (9)
  • Dryness (4)
    • Reviewer Profile:
    • Beauty conscious (7), Survivalist / minimalist (4)

Reviewed by 11 customers

Displaying reviews 1-10

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5.0

Sun must

By Andre needs all the hel she can get

from Fountain Valley

About Me Beauty Conscious

Verified Buyer

Pros

  • Effective Sun Protection
  • Goes On Smoothly
  • Not Greasy

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Online Only Anti-Aging Armour with SPF 50:

    The "it" line continues to impress me.

     
    5.0

    Surprising coverage

    By Caty

    from Wilmington De

    About Me Minimalist

    Verified Buyer

    Pros

    • Absorbs Quickly
    • Effective Sun Protection
    • Goes On Smoothly
    • Not Greasy

    Cons

      Best Uses

      • Daily Use

      Comments about It Cosmetics Online Only Anti-Aging Armour with SPF 50:

      Does seem to blur pigmentation but is kind of light for my light - medium skin

       
      2.0

      Not for me.

      By Sarah

      from Oklahoma

      About Me Minimalist

      Verified Reviewer

      Pros

      • Absorbs Quickly
      • Effective Sun Protection

      Cons

      • Doesn't Moisturize Well
      • Does Not Moisturize
      • Not Long-Lasting
      • Too Dark for Fair Skin

      Best Uses

        Comments about It Cosmetics Online Only Anti-Aging Armour with SPF 50:

        I was so excited that this product had sun protection and was hoping to use it as a primer/moisturizer underneath my Celebration Foundation. To my dismay, the product turned out to be very watery and not moisturizing or smoothing at all. I'm guessing it might work a lot better if applied over a regular moisturizer or primer...but the tint is much too dark for my fair skin anyway. Definitely not a universal shade.
        Also, I have combination skin, and my T-zone looked much greasier at the end of the day with this product than it normally does with my regular primer (It Cosmetics No. 50 Serum).
        Needless to say, I will be returning it.

         
        5.0

        I would buy again

        By Jenny

        from Green Bay W

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Effective Sun Protection
        • Goes On Smoothly
        • Long Lasting
        • Moisturizes Well

        Cons

          Best Uses

          • Daily Use
          • Dryness

          Comments about It Cosmetics Online Only Anti-Aging Armour with SPF 50:

          I would use this product daily especially if I'm spending a lot of time outdoors

           
          5.0

          I love this Product!

          By Donna

          from Destin Florida

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Absorbs Quickly
          • Effective Sun Protection
          • Goes On Smoothly
          • Long Lasting
          • Moisturizes Well
          • Not Greasy
          • Smells Great

          Cons

            Best Uses

            • After Shower/Bath
            • Daily Use
            • Deep Moisturization
            • Dryness

            Comments about It Cosmetics Online Only Anti-Aging Armour with SPF 50:

            Makes my skin look so pretty!!

             
            5.0

            Great product!

            By Lory B

            from Stroudsburg,Pa

            About Me Beauty Conscious, Minimalist

            Verified Buyer

            Pros

            • Absorbs Quickly
            • Goes On Smoothly
            • Moisturizes Well

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics Online Only Anti-Aging Armour with SPF 50:

              Good coverage. Looks great . Goes on smooth light weight. Great for days spent outside!

               
              3.0

              Not Universal Tint

              By Mandy

              from Ohio

              About Me Beauty Conscious

              Verified Reviewer

              Pros

              • Effective Sun Protection
              • Goes On Smoothly
              • Moisturizes Well

              Cons

                Best Uses

                • Daily Use
                • Dryness

                Comments about It Cosmetics Online Only Anti-Aging Armour with SPF 50:

                I like that this product has such a high spf and it hydrates my skin. I'm not sure I like it enough to keep it, just because I think that the "universal" tint is too dark for my skin

                 
                5.0

                This product will win awards!

                By BizzyBee101

                from North Carolina

                About Me Minimalist

                Verified Reviewer

                Pros

                • Effective Sun Protection
                • Goes On Smoothly
                • Moisturizes Well
                • Not Greasy

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Online Only Anti-Aging Armour with SPF 50:

                  I purchased this product thru another source & can't say enough good things about it. The formula is very thin & watery yet it covers beautifully! A very small amount goes a long way & feels absolutely weightless after applied. The finish dries to a semi-matte dewy look that is very natural looking; the universal color is good too ~ blends fine, no demarcation at the neck. (I have a very fair complexion) If your skin is in pretty good shape, you can easily wear this liquid as your only foundation product, no problem. But it is buildable if you need a little extra coverage. Love this creation, even more so because of the SPF factor. My new everyday favorite! :)

                  (2 of 2 customers found this review helpful)

                   
                  5.0

                  Love this!

                  By Donna

                  from Destin, FL

                  About Me Beauty Conscious

                  Verified Reviewer

                  Pros

                  • Absorbs Quickly
                  • Effective Sun Protection
                  • Goes On Smoothly
                  • Long Lasting
                  • Moisturizes Well
                  • Not Greasy
                  • Smells Great

                  Cons

                    Best Uses

                    • Daily Use
                    • Deep Moisturization
                    • Dryness

                    Comments about It Cosmetics Online Only Anti-Aging Armour with SPF 50:

                    I just ordered this online and tried it for the first time today! It makes my skin look so pretty! I am looking forward to using this everyday!!

                    (2 of 2 customers found this review helpful)

                     
                    5.0

                    I love the coverage..I especially love the spf

                    By Fresa

                    from California

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Effective Sun Protection
                    • Goes On Smoothly
                    • Moisturizes Well
                    • Not Greasy

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about It Cosmetics Online Only Anti-Aging Armour with SPF 50:

                      I use this every time I go out..love the coverage and sun protection.

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      5 Questions | 5 Answers
                      Displaying questions 1-5
                      • Q:

                        Does this smell like sunscreen?
                        Asked on 7/1/2017 by Caroline from Utah

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Anti-Aging Armour is a physical only SPF 50+ protection product and does have a slight sunscreen scent, however IT is very subtle. IT contains essential oils which also give IT a citrus, refreshing scent! XOXO

                          Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        How does this product stand up being used under foundation? I typically use Makeup Forever. Does it crease with makeup? Does it make it you look greasy? Or is it best used alone?
                        Asked on 7/1/2017 by MsMarfoo from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Anti-Aging Armour wears beautifully underneath foundation to give your skin the physical only SPF 50+ protection not found in your typical foundation. Since products wear differently from person to person, it can have a different finish and wear depending on your skin, however it gives a very natural, satin finish. IT can be worn alone for a slight blurred tint or underneath your foundation to get the most out of IT! XOXO

                          Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Does the new Armour cream from It Cosmetics come in colors to match my skin? It looks really light on the picture in my email.
                        Asked on 6/25/2017 by N/A from Claremont, CA.

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Anti-Aging Armour comes in one shade, a universal tint to blur the appearance of skin imperfections to lightly even out your skin tone for a natural looking finish and maximum physical only SPF 50+ protection! XOXO

                          Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Would/could this be used UNDER a foundation such as Bare Minerals powder or the IT powder/liquid foundations?
                        Asked on 6/25/2017 by Deb Smalley from Waldorf, Md

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! You can absolutely use Anti-Aging Armour underneath a powder foundation. Be sure to apply Anti-Aging Armour first since it is a liquid product, then apply your powder foundation over top once it sets into the skin for the most natural finish! XOXO

                          Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this product greasy??
                        Asked on 6/24/2017 by Marita from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Anti-Aging Armour is a hydrating product, however it is not greasy on the skin. IT has a very natural satin finish to give the skin a healthy and even complexion, while protecting at the same time with the physical only SPF 50+ benefit! XOXO

                          Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                      Displaying questions 1-5

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