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ULTA Adjustable Coverage Foundation

ULTA

Adjustable Coverage Foundation

0.3 oz Item 2260072

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Color:Fair (neutral to cool with more pink undertones)

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Ulta's Adjustable Coverage Foundation is a creamy, moisturizing formula that provides a flawless, luminous finish. The formula glides effortlessly onto the skin; skin feels smooth and comfortable on application. An innovative blend of ingredients ensures the powder adheres to the skin for a look that last and last. Use the formula wet or dry for adjustable coverage. Go on, take it to the test!

Formerly: Double Duty Wet & Dry Pressed Powder Foundation

Benefits:
  • Creamy, moisturizing formula
  • Luminous finish
  • Long wear
  • Adjustable coverage
  • Can be used wet or dry
  • Reduces the appearance of fine lines and imperfections
  • Suitable for all skin types.

Product Features:
  • Granulometric Silica provides a soft and smooth application, wet or dry.
  • Silicones and Esters lend to the creaminess of the formula. Adds comfort and long wear properties.
  • Active Nylon12 adds comfort, hydration and suppleness. Smoothes skin's surface reducing the appearance of fine lines and imperfections.

Click here to find your perfect shade!
Talc, Mica, Silica, Dimethicone, Nylon-12, Octyldodecyl Stearoyl Stearate, Pentaerythrityl Tetraisostearate, Capryloyl Glycine, Undecylenoyl Glycine, HDI/Trimethylol Hexyllactone Crosspolymer, Lauroyl Lysine, Dimethiconol, Sodium Hyaluronate, Water, Glycerin, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Dicaprylyl Ether, Cassia Angustifolia Seed Polysaccharide, Polyglyceryl-2 Dipolyhydroxystearate, Gellan Gum. May Contain (+/-): Iron Oxides (CI 77491, CI 77492,CI 77499), Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Red 7 Lake (CI 15850).

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAdjustable Coverage Foundation
 
4.3

(based on 1495 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1215)
  • Goes on smoothly (1114)
  • Lightweight (1015)
  • Blends well (1008)
  • Good pigmentation (755)

Cons

  • Doesn't stay on (156)
  • Poor coverage (120)
  • Pricey / poor value (41)
  • Heavy (35)
  • Difficult to apply (23)

Best Uses

  • Light to medium coverage (796)
  • Full coverage (465)
  • Normal skin (385)
  • Acne-prone or oily skin (310)
  • Sensitive skin (264)
    • Reviewer Profile:
    • Budget shopper (1000), Brand buyer (357)

Reviewed by 1495 customers

Displaying reviews 1-10

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3.0

It was good but not my fav

By Sammiejo

from Ok

About Me Budget Buyer

Verified Buyer

Pros

  • Easy To Apply

Cons

  • Poor Coverage

Best Uses

  • Light To Medium Coverage

Comments about ULTA Adjustable Coverage Foundation:

Doesn't have the coverage I was looking for but ohio still a good product

 
5.0

yes i am buying this products again

By sherry

from michigan

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Lightweight
  • Long-Lasting

Cons

    Best Uses

    • Light To Medium Coverage

    Comments about ULTA Adjustable Coverage Foundation:

    I was leary to try this .. but I used IT cosmetic coverup.. and this is way lighter, and covers awesome. I use it everyday with my normal make up as well.. love it !!

     
    3.0

    Not sure if I would buy again

    By Correg

    from Hermitage, PA

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Easy To Apply
    • Goes On Smoothly

    Cons

    • Heavy
    • Poor Coverage

    Best Uses

    • Light To Medium Coverage

    Comments about ULTA Adjustable Coverage Foundation:

    It does not give much coverage at all and instantly dries my skin out

     
    5.0

    Love this powder it never fails me

    By Teen

    from Rancho Cucamonga

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Long-Lasting
    • Matte Finish

    Cons

      Best Uses

      • Full Coverage
      • Mature Skin

      Comments about ULTA Adjustable Coverage Foundation:

      I used to use name brand cosmetics. A few years ago I was on a budget and started using Ulta cosmetics. I still use them and love them. They have never failed me Thank You

       
      4.0

      ~ Happy ~

      By Redheax1376

      from Clearwater

      Verified Buyer

      Pros

      • Easy To Apply
      • Goes On Smoothly

      Cons

        Best Uses

          Comments about ULTA Adjustable Coverage Foundation:

          I would Buy this Product again ☺

           
          5.0

          My go to

          By Crazy Bartender

          from Joshua TX

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight

          Cons

          • Doesn't Stay On

          Best Uses

          • Light To Medium Coverage

          Comments about ULTA Adjustable Coverage Foundation:

          I keep one in my purse and one in my regular makeup bag. I do have to reapply once in awhile but I also have super oily skin. So easy to brush on and out the door.

           
          5.0

          I purchase the product over and over

          By AKUlta

          from Cincinnati

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Long-Lasting

          Cons

            Best Uses

            • Full Coverage
            • Light To Medium Coverage
            • Normal Skin

            Comments about ULTA Adjustable Coverage Foundation:

            I continually return to this foundation. I try others when I run out, but run right back to Ulta to repurchase what I know works!

             
            3.0

            Not what I thought

            By Dee

            from Las Vegas nv

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Goes On Smoothly

            Cons

            • Doesn't Stay On
            • Poor Coverage

            Best Uses

            • Light To Medium Coverage

            Comments about ULTA Adjustable Coverage Foundation:

            It's not a bad product just not what I thought it would be. I thought it would have better coverage and the shades are either to pink or to orange

             
            1.0

            Not for me

            By Lina

            from Arlington, TX

            Verified Buyer

            Comments about ULTA Adjustable Coverage Foundation:

            I thought this would be good for a finished look but it just made me feel like I had a ghost face. I choose the darkest one they had because I'm dark skinned but unfortunately it didn't work out how I thought it would. I'll just use it to freshen up when I'm out

             
            5.0

            Bought this for contour but now want it for whole face

            By holdenismine

            from California

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Long-Lasting
            • Matte Finish

            Cons

              Best Uses

              • Full Coverage
              • Light To Medium Coverage

              Comments about ULTA Adjustable Coverage Foundation:

              This powder is amazing!! It is silky smooth, blends so nicely, and I can't believe it's ulta brand. I got it in a deeper color to contour but now I'm going back to get it in a shade for my whole face, I think it's so easy to put on every morning and it looks natural.

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              87 Questions | 87 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Is this product oil free. Looking for completely matte powder foundation.
                Asked on 11/5/2017 by Bonita from NY

                1 answer

                • Staff Expert

                  A:

                  This product is oil-free and formulated for all skin types. ULTA Adjustable Coverage Foundation features a luminous finish.

                  Answered on 11/6/2017 by Staff Expert from Ulta Beauty
              • Q:

                Does this product contain protection from UVA/UVB rays? if so what is the spf #
                Asked on 5/18/2017 by KIMBERLY from OH

                1 answer

                • Staff Expert

                  A:

                  This product does not provide UV protection and is not SPF-rated.

                  Answered on 5/18/2017 by Staff Expert from Ulta Beauty
              • Q:

                The description says this product can be used wet or dry...how would you use it wet?
                Asked on 5/1/2017 by Nik from Hawaii

                1 answer

                • Staff Expert

                  A:

                  The proper way to apply this product wet is to first wet the sponge, press and twirl the damp sponge onto the product, then apply to skin until desired coverage is achieved.

                  Answered on 5/10/2017 by Staff Expert from Ulta Beauty
              • Q:

                My favorite Stila illuminating powder foundation in 30Watt has been discontinued, what shade is comparable to Stila 30Watt ?
                Asked on 4/23/2017 by Rae from Mechanicsburg, PA

                1 answer

              • Q:

                I wear Stila illuminating powder foundation in 30Watt, what NYX's shade is comparable to that ?
                Asked on 4/23/2017 by Reilly from Camp Hill, PA

                1 answer

                • Staff Expert

                  A:

                  Please visit your nearest Ulta Beauty store to test the shades in person with the assistance of one of our beauty associates. Thank you!

                  Answered on 4/24/2017 by Staff Expert from Ulta Beauty
              • Q:

                I have severely dry skin from use of prescription acne products. Many liquid foundations say that they are moisturizing, but still are flaky on my skin. Will this product work for my skin type? If it will not, do you have any recommendations for foundation for me?
                Asked on 4/15/2017 by Maya

                1 answer

                • Staff Expert

                  A:

                  ULTA Adjustable Coverage Foundation is formulated for all skin types and does feature a moisturizing formula and creamy texture. Since you are under the care of a prescribing physician, we recommend consulting your physician prior to introducing any new product into your regimen to ensure that it is safe to use. All ingredients are listed on the product page for easy reference.

                  Answered on 4/17/2017 by Staff Expert from Ulta Beauty
              • Q:

                I use bare minerals liquid foundation. Am I able to use this to put it on top of my liquid foundation for more coverage?
                Asked on 4/7/2017 by Jackie

                1 answer

                • Staff Expert

                  A:

                  Yes, you can certainly layer it on top to achieve additional coverage! Enjoy!

                  Answered on 4/11/2017 by Staff Expert from Ulta Beauty
              • Q:

                How pale is the lightest shade?
                Asked on 3/8/2017 by owlface from New Jersey

                1 answer

              • Q:

                Do I have to use a primer with this product?
                How Do I wet and What it is the purpose to wet it?
                Can i use to contour and highlight?
                Asked on 2/17/2017 by dais from Miami, Fl

                1 answer

                • Staff Expert

                  A:

                  Primer is optional! The proper way to apply this product wet is to first wet the sponge, press and twirl the damp sponge onto the product, then apply to skin until desired coverage is achieved. The benefit is that you can achieve fuller coverage with wet application.

                  To view our contouring and highlighting products, please visit:

                  http://www.ulta.com/makeup-face-contouring?N=1z141htZ27eh

                  Answered on 3/10/2017 by Staff Expert from Ulta Beauty
              • Q:

                Is this foundation made for more oily skin, normal skin, or dry skin? I have dry skin and want to make sure it won't cling to dry areas on the face.
                Asked on 2/16/2017 by Dry Skin from Michigan

                1 answer

                • Staff Expert

                  A:

                  ULTA Double Duty Wet & Dry Pressed Powder Foundation is formulated for all skin types including dry skin. For best results on dry skin, exfoliate (two to three times weekly) and moisturize and/or prime prior to application of foundation.

                  Answered on 3/10/2017 by Staff Expert from Ulta Beauty
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