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ULTA Adjustable Coverage Foundation

ULTA

Adjustable Coverage Foundation

Fair

Item #: 2260072 Size: 0.3 oz

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ULTA's Active Wear Wet & Dry Pressed Powder Foundation is a creamy, moisturizing formula that provides a flawless, luminous finish. The formula glides effortlessly onto the skin; skin feels smooth and comfortable on application. An innovative blend of ingredients ensures the powder adheres to the skin for a look that last and last. Use the formula wet or dry for adjustable coverage. Go on, take it to the test!

Formerly: Double Duty Wet & Dry Pressed Powder Foundation

Benefits:
  • Creamy, moisturizing formula.
  • Luminous finish.
  • Long wear.
  • Adjustable coverage.
  • Can be used wet or dry.
  • Reduces the appearance of fine lines and imperfections.
  • Suitable for all skin types.


Product Features:

  1. Granulometric Silica provides a soft and smooth application, wet or dry.
  2. Silicones & Esters lend to the creaminess of the formula. Adds comfort and long wear properties.
  3. Active Nylon12 adds comfort, hydration and suppleness. Smoothes skin's surface reducing the appearance of fine lines and imperfections.


Shade Descriptions:

  • Fair - Neutral to Cool (more pink undertones)
  • Light - Neutral to Warm (more yellow undertones).
  • Medium - Neutral Coloring, more beige (neither warm or cool).
  • Warm - Warm (more yellow undertones).
  • Tan - Neutral to Warm (more yellow undertones).
  • Cool Tan - Neutral to Cool (more pink undertones).
  • Warm Tan - Neutral to Warm (more yellow undertones).
  • Dark - Neutral to Cool (more pink undertones).


Click here to find your perfect shade!

Talc, Mica, Silica, Dimethicone, Nylon-12, Octyldodecyl Stearoyl Stearate, Pentaerythrityl Tetraisostearate, Capryloyl Glycine, Undecylenoyl Glycine, HDI/Trimethylol Hexyllactone Crosspolymer, Lauroyl Lysine, Dimethiconol, Sodium Hyaluronate, Water, Glycerin, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Dicaprylyl Ether, Cassia Angustifolia Seed Polysaccharide, Polyglyceryl-2 Dipolyhydroxystearate, Gellan Gum. May Contain (+/-): Iron Oxides (CI 77491, CI 77492,CI 77499), Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Red 7 Lake (CI 15850).

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAdjustable Coverage Foundation
 
4.3

(based on 1310 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1053)
  • Goes on smoothly (964)
  • Lightweight (878)
  • Blends well (876)
  • Matte finish (660)

Cons

  • Doesn't stay on (135)
  • Poor coverage (100)
  • Pricey / poor value (35)
  • Heavy (30)
  • Causes breakouts (19)

Best Uses

  • Light to medium coverage (686)
  • Full coverage (404)
  • Normal skin (330)
  • Acne-prone or oily skin (273)
  • Sensitive skin (235)
    • Reviewer Profile:
    • Budget shopper (868), Brand buyer (319)

Reviewed by 1310 customers

Displaying reviews 1-10

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5.0

YES I WOULD BUY THIS AGIN

By PATTY

from LA HABRA CA

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Matte Finish
  • Noncomodegenic

Cons

    Best Uses

    • Full Coverage

    Comments about ULTA Adjustable Coverage Foundation:

    GREAT COVERAGE, NOT TO HEAVY

     
    5.0

    Yes

    By Migdalia

    from Hollywood

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long-Lasting
    • Matte Finish

    Cons

      Best Uses

      • Acne-Prone or Oily Skin
      • Dry Skin
      • Full Coverage
      • Normal Skin
      • Sensitive Skin

      Comments about ULTA Adjustable Coverage Foundation:

      I love

       
      5.0

      Product is amazing!

      By Lexie

      from Santa Clarita, CA

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Fits my skin tone!!!
      • Goes On Smoothly

      Cons

        Best Uses

        • Light To Medium Coverage
        • Sensitive Skin

        Comments about ULTA Adjustable Coverage Foundation:

        This product is great! It's so hard to find foundation that fits my skin color, and this was perfect! It was smooth and stayed on :) loved it

         
        5.0

        I love this!!! Great finish!

        By Ashley

        from Dallas Texas

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting
        • Matte Finish

        Cons

          Best Uses

          • Full Coverage
          • Light To Medium Coverage
          • Normal Skin

          Comments about ULTA Adjustable Coverage Foundation:

          First time buying this and I love it!! Doesn't break the bank!

           
          5.0

          My go-to Product

          By Destiny

          from Des Moines, IA

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Lightweight
          • Long-Lasting
          • Matte Finish

          Cons

            Best Uses

            • Acne-Prone or Oily Skin
            • Light To Medium Coverage

            Comments about ULTA Adjustable Coverage Foundation:

            It gives a great matte finish to my makeup. I use it on top on liquid foundation or just by itself on light makeup days.

             
            1.0

            Not for mature skin

            By Jat4life

            from Bossier City LA

            Verified Buyer

            Pros

              Cons

              • Doesn't Stay On
              • Poor Coverage

              Best Uses

                Comments about ULTA Adjustable Coverage Foundation:

                I did not like the color or coverage of this powder foundation

                 
                4.0

                Good

                By RSD

                from Michigan

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Matte Finish

                Cons

                  Best Uses

                  • Full Coverage

                  Comments about ULTA Adjustable Coverage Foundation:

                  Great

                   
                  5.0

                  2 in 1 goes on smoothly look like u have perfect skin

                  By a

                  from olympia wa

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Goes On Smoothly
                  • Good Pigmentation
                  • Lightweight
                  • Long-Lasting
                  • Matte Finish
                  • Noncomodegenic

                  Cons

                    Best Uses

                    • Full Coverage
                    • Light To Medium Coverage
                    • Mature Skin
                    • Sensitive Skin

                    Comments about ULTA Adjustable Coverage Foundation:

                    Great how u can build up for coverage and still look naturally gorgeous

                     
                    5.0

                    Loving it

                    By Robin

                    from Temecula

                    About Me Brand Buyer

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Goes On Smoothly
                    • Good Pigmentation
                    • Lightweight
                    • Long-Lasting
                    • Matte Finish

                    Cons

                      Best Uses

                      • Acne-Prone or Oily Skin
                      • Light To Medium Coverage
                      • Mature Skin

                      Comments about ULTA Adjustable Coverage Foundation:

                      This has nice pigmentation and goes on very nice. It covers my redness wel, stays put and has a nice light feel in my skin.

                      (2 of 2 customers found this review helpful)

                       
                      5.0

                      Great on the go coverage.

                      By Lovesupply

                      from Tampa Fl

                      About Me Budget Buyer

                      Verified Reviewer

                      Pros

                      • Blends Well
                      • Easy To Apply
                      • Good Pigmentation
                      • Lightweight
                      • Matte Finish

                      Cons

                        Best Uses

                          Comments about ULTA Adjustable Coverage Foundation:

                          I bought this because I wanted a good amount of coverage for days that I workout and have to run errands afterwards. It's super lightweight and doesn't clog up pores but also covers really well. I can wash my face and throw it on with some mascara and not look a hot mess. Also great for hot days when I don't wanna wear a full face of foundation. It's so easy to use and touch up during the day, love it.

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          80 Questions | 80 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            How pale is the lightest shade?
                            Asked on 3/8/2017 by owlface from New Jersey

                            1 answer

                          • Q:

                            Do I have to use a primer with this product?
                            How Do I wet and What it is the purpose to wet it?
                            Can i use to contour and highlight?
                            Asked on 2/17/2017 by dais from Miami, Fl

                            1 answer

                            • Staff Expert

                              A:

                              Primer is optional! The proper way to apply this product wet is to first wet the sponge, press and twirl the damp sponge onto the product, then apply to skin until desired coverage is achieved. The benefit is that you can achieve fuller coverage with wet application.

                              To view our contouring and highlighting products, please visit:

                              http://www.ulta.com/makeup-face-contouring?N=1z141htZ27eh

                              Answered on 3/10/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            Is this foundation made for more oily skin, normal skin, or dry skin? I have dry skin and want to make sure it won't cling to dry areas on the face.
                            Asked on 2/16/2017 by Dry Skin from Michigan

                            1 answer

                            • Staff Expert

                              A:

                              ULTA Double Duty Wet & Dry Pressed Powder Foundation is formulated for all skin types including dry skin. For best results on dry skin, exfoliate (two to three times weekly) and moisturize and/or prime prior to application of foundation.

                              Answered on 3/10/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            Currently use bare minerals bare skin bare beige 08, want to try the ultra wet dry foundation but don't know what color is close to what I currently use. Can you advise?
                            Asked on 2/13/2017 by dee from Massachusetts

                            1 answer

                          • Q:

                            I've been using Benefit's Hello Flawless in the shade "never settle PETAL". What shade would be the best match in this product?
                            Asked on 1/17/2017 by Em from Santa Cruz, CA

                            1 answer

                          • Q:

                            Is this product gluten free?
                            Asked on 12/5/2016 by Katy

                            1 answer

                            • Staff Expert

                              A:

                              While none of its ingredients contain gluten, we cannot claim this product is gluten-free because we cannot guarantee that it was manufactured in a gluten-free facility.

                              Answered on 12/6/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            is this something you can use just straight on your face without anything under it? also how do you apply it wet?
                            Asked on 9/24/2016 by bee from US

                            1 answer

                            • Staff Expert

                              A:

                              We recommend first applying your face moisturizer and/or primer prior to foundation application for best results. The proper way to apply this product wet is to first wet the sponge, press and twirl the damp sponge onto the product, then apply to skin until desired coverage is achieved.

                              Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            I currently wear mac c4.5 is this equivalent to that color?
                            Asked on 9/13/2016 by criss from US

                            1 answer

                          • Q:

                            is this product made in the usa
                            Asked on 8/27/2016 by xxxxxxxx from va

                            1 answer

                            • Staff Expert

                              A:

                              The product is made in Italy and assembled in China.

                              Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            What shade would be best for a cool tone in a light to medium shade?
                            Asked on 8/24/2016 by Carol from Wilmington, NC

                            1 answer

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