skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeliner
  • / 24/7 Velvet Eye Pencil
Urban Decay Cosmetics 24/7 Velvet Eye Pencil

Urban Decay Cosmetics

24/7 Velvet Eye Pencil

Black Velvet (rich, smoky black matte)

Item #: 2272602 Size: 0.04 oz

The ideal weapon for smoky-eye fanatics, this exclusive waterproof formula provides the same long-lasting wear you've come to expect from 24/7 - but with a soft, smoky finish.

More powdery than Urban Decay's bestselling 24/7 Glide-On Eye Pencil, 24/7 Velvet blends easier to create soft, smoky edges. Use this pencil to get perfectly blended-out or rich, precise lines.

24/7 Velvet contains moisturizing jojoba oil. And it's paraben-free. To make 24/7 Velvet easier to spot in your bag, Urban Decay gave it a shade-matched barrel and gunmetal accents on the cap and base (instead of silver accents like their traditional 24/7 Pencils).
When your 24/7 Eye Pencils start to get dull, use the small barrel of Urban Decay's Grindhouse Double Barrel Sharpener to grind them back to a perfect point.
Dimethicone, Isododecane, Silica, Sucrose Tetrastearate Triacetate, Synthetic Wax, Hydrogenated Jojoba Oil, Polybutene, Methyl Methacrylate Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Isoceteth-10. May Contain: CI 77499 (Iron Oxides).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay Cosmetics24/7 Velvet Eye Pencil
 
3.7

(based on 266 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (168)
  • Long lasting (141)
  • Smooth look (125)
  • Good colors (110)
  • Good pigmentation (103)

Cons

  • Smudges (44)
  • Difficult to apply (34)
  • Fades (28)
  • Difficult removal (20)
  • Clumps (19)

Best Uses

  • Everyday (172)
  • Going out (110)
  • Sensitive eyes (44)
  • Travel (39)
  • Smoky look (9)
    • Reviewer Profile:
    • Classic style (109), Natural style (99), Trendy style (34)
    • Skin Tone:
    • Medium (120), Fair (91), Deep (9)

Reviewed by 266 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
2.0

I would buy the waterline one before this one again

By Roz

from Illinois

About Me Classic Style

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Long-Lasting

Cons

  • Clumpy
  • Difficult To Apply

Best Uses

  • Everyday

Comments about Urban Decay Cosmetics 24/7 Velvet Eye Pencil:

I have to sharpen with each us. It doesn't sharpen nicely and is clumpy.

 
1.0

No I would not buy this again

By Maddy

from Tornado, WV

Verified Buyer

Pros

    Cons

    • Clumpy
    • Difficult To Apply

    Best Uses

    • Thicker Line

    Comments about Urban Decay Cosmetics 24/7 Velvet Eye Pencil:

    Crumbles and gets into your eyes

     
    5.0

    Love it!

    By WrightMom

    from Greencastle, Indiana

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Smoky Look

      Comments about Urban Decay Cosmetics 24/7 Velvet Eye Pencil:

      I had received this as a sample and loved it so much I use it all the time now.

       
      5.0

      Love this eyeliner

      By Eyeliner is a must

      from Morganton Nc

      About Me Natural Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Difficult to Remove

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line
      • Thin Defined Line

      Comments about Urban Decay Cosmetics 24/7 Velvet Eye Pencil:

      I use it everyday. It is hard to remove but that's what I love about it. It outlasts my work day !

       
      5.0

      Love this eye pencil

      By Honey

      from Monroe, La.

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Thicker Line

        Comments about Urban Decay Cosmetics 24/7 Velvet Eye Pencil:

        Finally found the pencil for me!!!

         
        5.0

        Love it!

        By ARose91

        from Portland

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Urban Decay Cosmetics 24/7 Velvet Eye Pencil:

          I am really happy with this pencil. It goes on thin or thick and stays on all day. It is also very black, which I like!

           
          1.0

          Don't waste your money

          By Shakspeaks

          from WV

          About Me Natural Style

          Verified Buyer

          Pros

            Cons

            • Difficult To Apply
            • Fades Throughout Day
            • Smudges or Runs
            • Tip breaks all the time

            Best Uses

              Comments about Urban Decay Cosmetics 24/7 Velvet Eye Pencil:

              Don't buy this eyeliner. the tip keeps falling off. If you sharpen it, you'll still have no luck. I talked to ulta customer service and the lady said she has this eyeliner and it also does the same. I went to the store to return this product and the manager said she has the same eyeliner and its tip also falls off. Save your time and money!

               
              2.0

              Keeping it 100

              By Belinda

              from Las Vegas, NV

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy Removal

              Cons

              • Difficult To Apply
              • Fades Throughout Day
              • Smudges or Runs

              Best Uses

              • Everyday
              • Smoky Look

              Comments about Urban Decay Cosmetics 24/7 Velvet Eye Pencil:

              I wasn't to impressed with this product. It does run on my upper lid and does not glide on smoothly. The color is okay but I dont like that I have to sharpen my pencil. Also it does not come out deep black like I wanted it to be.

               
              4.0

              Nice eye liner

              By Wenstar

              from Miami, fl

              About Me Natural Style

              Verified Buyer

              Pros

              • Bold Color
              • Doesn't Run
              • Glides On Smoothly

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Smoky Look
                • Thicker Line
                • Thin Defined Line

                Comments about Urban Decay Cosmetics 24/7 Velvet Eye Pencil:

                I love the bold color and how nice it looks. Unfortunately I couldn't give it 5 stars because after you sharpen the first time, the pencil will never be the same again. After multiple uses the black falls out and you have to stick it back into the pencil. I wish this would be fixed.

                 
                3.0

                Love/Hate Relationship

                By Shauna

                from Menomonee Falls, Wisconsin

                About Me Classic Style

                Verified Buyer

                Pros

                • Bold Color
                • Easy To Apply
                • Glides On Smoothly

                Cons

                • Clumpy
                • Difficult to Remove
                • Fades Throughout Day
                • Flaky
                • Smudges or Runs

                Best Uses

                • Everyday
                • Going Out
                • Smoky Look
                • Thicker Line

                Comments about Urban Decay Cosmetics 24/7 Velvet Eye Pencil:

                I have a hard time decided whether I love this eyeliner or if I hate it. I love it because it glides on so smoothly and gently and it's a nice bold color. I hate it because it gets clumpy, it's extremely hard to take off, and it flakes off of my lower line. I also have been having a problem where little flakes are all over underneath my eye from this product. I'm not sure if the pros outweigh the cons on this one.

                Displaying reviews 1-10

                Back to top

                Previous | Next »